Converged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences...
View articleLinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audienc...
View articleThe professional social network has reached more than 300 million users worldwide, as mobile remains a key focus. Read More...
View articleIn the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent. Read More...
View articleAlthough many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in ...
View articleEmotional storytelling is what connects with an audience - corporate or not - and great stories derive from sensitivity and authenticity. Read More...
View articleOn the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increas...
View articleSocial selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also...
View articleMarketing automation can help clarify activities around social, and by bringing social media tools into the core marketing automation platform, the in...
View articleIn a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, p...
View articleThe two new resources will allow customers with LinkedIn account representatives to quantify content marketing influence and guide content strategy. R...
View articleThe program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an eve...
View articleHow can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits...
View articleLinkedIn is stepping up its content marketing offering with Sponsored InMail on mobile. From now on, marketers and advertisers will be able to leverag...
View articleHow do you take advantage of all that LinkedIn offers as the network takes on a new face in 2014? Here are my top three tips for selling on LinkedIn f...
View articleWith these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expe...
View articleRand Han, Resonance China's founder and managing director, thinks LinkedIn will create a content vehicle customized to China, but a Forrester analyst ...
View articleIf you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all us...
View articleIf you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on Linked...
View articleHow do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you...
View articleVirgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week G...
View articleGiven the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate...
View articleIf you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Read More...
View articleA study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? Read...
View articleLinkedIn has acquired job-matching and data insight start-up, Bright, in a $120m deal. The move is thought to be a step closer in assisting the social...
View articleThere are multiple ways to engage with others in the marketing profession, from summits to symposia to meet-ups. Read More...
View articleWhen starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let's look at the formats and what makes them dif...
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