There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you...
View articleMother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs arou...
View articleMarketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it ...
View articleLike many things in life, timing is essential to a successful nurture marketing program. Read More...
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View articleMarketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Rea...
View articleEmail newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Read More...
View articleBeyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd. Read Mo...
View articleCustomers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Read More...
View articleLead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial. Read More...
View articleHere are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Read More...
View articleProgrammatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Read More...
View articleRecent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Read More...
View articleThese five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Re...
View articleMarketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Read M...
View articleIn order to boost your company's return on investment, make sure you are focused on your customers' satisfaction. Read More...
View articleMany marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem. Read More...
View articleBy remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with l...
View articleThere's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Read More...
View articleWhat's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Read More...
View articleWhat if you could anticipate what your customers want and guarantee satisfaction without fail? Is this possible in the world of digital marketing? Rea...
View articleThere's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process...
View articleBy combining social media and marketing automation systems, companies can achieve a higher return on investment. Read More...
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