RRD Marketing Solutions' GM, Todd Thompson, discusses how optichannel is marketing’s return to rationality — something that has evolved from omnichann...
View articleInfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and adver...
View articleROI Revolution's Timothy Seward highlights the tech and trends that will reshape the world of digital marketing over the next decade, and common mista...
View articleCalvin Carter, CEO of Bottle Rocket, discusses how having an online presence is no longer enough to retain customers. Read More...
View articleNew report from Getty and YouGov highlight four key “forces” -- sustainability, technology, wellness and realness -- that drive consumer preferences a...
View articleAs more and more smart devices enter consumers home, how will that impact their experience with brands and what opportunities does that bring? Tapad's...
View articleNow is the time to evaluate new demand-side platforms (DSPs) that can improve your workflows and campaign performance. Here’s why. Read More...
View articleWe spoke with Citi’s Managing Director, Gonca Latif-Schmitt, to learn more about Citi Commercial Cards is using AI chatbot technology within the large...
View articleIMVU's Lomit Patel shows how to use AI and automation to provide an operational layer atop customer acquisition solutions to deliver amazing results f...
View articleExponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...
View articleLaura de Castro Braulio, Head of Marketing at 2gether, provides helpful tips for rising Fintech companies to consider when strategizing a marketing pl...
View articleWe take a deep dive into the findings of a Bynder survey that assesses the impact marketing technology has on brand awareness and perception. Read Mor...
View articleThere's space for more innovative, creative, and user-centric online stores. WordPress’ features and compatibility with a host of tools can help beat ...
View articleThis month’s martech company spotlight profiles MPM platform Allocadia, a technology that provides real-time insights into marketing investment perfor...
View articleAscend2 surveyed nearly 300 B2B and B2C marketers about the challenges and priorities they face with their martech stack strategy in the coming year. ...
View articleHere are 13 people who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space...
View articleEmerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...
View articleAd verification is no longer the standard bearer for success. As measurement technology advances, advertisers need to focus more on if their ads are g...
View articleMegan Heuer, VP of marketing at Engagio, highlights some common benefits from account-based marketing (ABM) not typically discussed. Read More...
View articleBrian Wolfe, Capgemini’s VP of Commerce, reviews eight critical questions businesses need to ask before replatforming their commerce system. Read More...
View articleMoti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read More...
View articleWe spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. Read More...
View articleA new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers...
View articleBattle post-holiday ad fatigue and get a fast start in the new year by putting the consumer first. Read More...
View articleNew report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for...
View articleJapanese digital marketing consultancy, Sophola, created a white paper for companies interested in entering Japan’s lucrative $122 billion ecommerce m...
View articleKBMax's Kevin Jackson shares how CPQ tools allow sales teams to focus more on high-yield activities because their administrative tasks like configurat...
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