Top seven chatbot platforms and tools available
Chatbots

Top seven chatbot platforms and tools available

6y Kamaljeet Kalsi

Top seven chatbot platforms and tools available

Only 38% of consumers want human interaction when engaging with a brand. We analyzed the top chatbot platforms to help you make an informed decision. ...

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Three key practices separate CX leaders from the rest of the pack
Data insights

Three key practices separate CX leaders from the rest of the pack

6y Luke Richards

Three key practices separate CX leaders from the r...

New report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience....

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IBM Watson IoT leverages G2 for their targeted ABM strategy
Collaboration

IBM Watson IoT leverages G2 for their targeted ABM strategy

6y Jacqueline Dooley

IBM Watson IoT leverages G2 for their targeted ABM...

G2’s peer-reviewed database of software vendors enabled the IBM Watson IoT team to identify and follow-up with targeted accounts within the G2 platfor...

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Key takeaways from the state of ecommerce
Digital Marketing

Key takeaways from the state of ecommerce

6y Mahir Prasad

Key takeaways from the state of ecommerce

Here are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Asc...

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US craft giant JOANN ushers in a new era with AI-powered copywriting
AI & Automation

US craft giant JOANN ushers in a new era with AI-powered copywriting

6y Mahir Prasad

US craft giant JOANN ushers in a new era with AI-p...

Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...

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Northgate improves customer engagement with new guidance technology
Chatbots

Northgate improves customer engagement with new guidance technology

6y Mahir Prasad

Northgate improves customer engagement with new gu...

Van rental company Northgate employs Moxie's customer engagement technology to drive growth. Read More...

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Tealium report: Consumers trust brands with their data, but with conditions
Analyzing Customer Data

Tealium report: Consumers trust brands with their data, but with conditions

6y Barry Levine

Tealium report: Consumers trust brands with their ...

Tealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...

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Chorus.ai unveils industry-first cold call dashboard powered by Conversation Intelligence
AI & Automation

Chorus.ai unveils industry-first cold call dashboard powered by Conversatio...

6y Mahir Prasad

Chorus.ai unveils industry-first cold call dashboa...

Chorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provi...

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Stop wasting your data: Turn IP data into marketing dollars
Analytics

Stop wasting your data: Turn IP data into marketing dollars

6y Emily Alford

Stop wasting your data: Turn IP data into marketin...

Learn how smart retailers are keeping track of IP data to set their brands apart with better messaging, more personalized experiences, and increased s...

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The Scotch Malt Whisky Society grows customer lifetime value with personalization via Monetate
Case Study

The Scotch Malt Whisky Society grows customer lifetime value with personali...

6y Mahir Prasad

The Scotch Malt Whisky Society grows customer life...

Personalization helps the leading source of premier single cask whiskies increase sales. Read More...

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Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era
Digital Marketing

Airship introduces Airship Journeys for cross-channel experiences for the M...

6y Mahir Prasad

Airship introduces Airship Journeys for cross-chan...

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...

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Salesforce and Apple ignite productivity and learning on the best devices for business
Digital Marketing

Salesforce and Apple ignite productivity and learning on the best devices f...

6y Mahir Prasad

Salesforce and Apple ignite productivity and learn...

Leading CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad. Read More...

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Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’
Attribution

Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt...

6y Barry Levine

Gartner report: Brands are ‘living organisms’ that...

Gartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...

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Acoustic reveals AI and machine learning are top marketing trends in new report
AI & Automation

Acoustic reveals AI and machine learning are top marketing trends in new re...

6y Jacqueline Dooley

Acoustic reveals AI and machine learning are top m...

The marketing cloud platform's report, covers everything from the emergence of tech-savvy marketers to AI and machine learning and more. Read More...

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Ladingo’s machine learning platform makes shipping large items affordable for small retailers
Digital Marketing

Ladingo’s machine learning platform makes shipping large items affordable f...

6y Jacqueline Dooley

Ladingo’s machine learning platform makes shipping...

Israel based Ladingo has launched a machine learning platform that makes shipping large items affordable for small retailers. Read More...

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Q&A with Cisco on the growing collaboration market and Webex
Collaboration

Q&A with Cisco on the growing collaboration market and Webex

6y Charlie Braithwaite

Q&A with Cisco on the growing collaboration market...

Cisco’s VP and CMO of Collaboration Aruna Ravichandran spoke to us about the company's part to play in the rapidly growing collaboration market.  Read...

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Augmented reality examples: 10 industries using AR to reshape business
AR & VR

Augmented reality examples: 10 industries using AR to reshape business

7y Tripti Rai

Augmented reality examples: 10 industries using AR...

Augmented reality has made a huge impact on our everyday lives. Here are ten examples of how industries like healthcare, education, and retail use AR....

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Roadmap to efficient field sales: Map My Customers closes $2.6mil series A
Analytics

Roadmap to efficient field sales: Map My Customers closes $2.6mil series A

7y Naomi Smith

Roadmap to efficient field sales: Map My Customers...

After closing an initial funding round, Map My Customers looks to make field sales more efficient with a mobile-friendly, visual CRM. Read More...

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Martech management tools: Seven types of platforms critical to marketing success
Collaboration

Martech management tools: Seven types of platforms critical to marketing su...

7y Jonathan Brown

Martech management tools: Seven types of platforms...

Marketers who use agile project management tools were 252% more likely to report success in their campaigns. A roundup of seven types of management pl...

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Five ways to take your marketing automation further with AI
AI & Automation

Five ways to take your marketing automation further with AI

7y John Oechsle

Five ways to take your marketing automation furthe...

AI could lead to an economic boost of $14 trillion in additional gross value added (GVA) by 2035, according to Accenture research. 5 ways we'll see ch...

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Five lessons learned from conversations with brilliant CMOs
Leadership

Five lessons learned from conversations with brilliant CMOs

7y Justin Gray

Five lessons learned from conversations with brill...

I talked with five super smart CMOs. Here are the five main takeaways we can learn from their experience as leaders in marketing and marketing technol...

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Behavioral economics for marketing: Turning data into persuasion
Analytics

Behavioral economics for marketing: Turning data into persuasion

7y Shravya Kaparthi

Behavioral economics for marketing: Turning data i...

Companies that take behavioral economics into account for marketing strategies see 85% more sales growth and 25% higher gross margins than competitors...

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Why marketing should begin with objectives, not tactics
Strategies

Why marketing should begin with objectives, not tactics

7y Sean Brady

Why marketing should begin with objectives, not ta...

How to rethink your marketing objectives by asking the right questions, in the right order, to best meet the demands from both consumers and companies...

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How to become a better marketer: 5 things to do every day
Leadership

How to become a better marketer: 5 things to do every day

7y Emily Alford

How to become a better marketer: 5 things to do ev...

Warren Buffett famously had his pilot write down a list of 25 goals, circle the 5 most important, and put the remaining 20 on an “avoid at all costs” ...

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Marketing AI products: When advertising a robot, think like a human
AI & Automation

Marketing AI products: When advertising a robot, think like a human

7y Keith Messick

Marketing AI products: When advertising a robot, t...

If you’re planning on marketing AI products in 2019, first challenge yourself and your team to answer these three questions about your approach. Read ...

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Five marketing myths debunked for 2019
Content

Five marketing myths debunked for 2019

7y Alex Jones

Five marketing myths debunked for 2019

Busting five of the most common marketing myths around content, brand awareness, link building, PR, and creativity as we head into 2019. Read More...

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Microsites could revolutionize your digital presence in 2019
Content

Microsites could revolutionize your digital presence in 2019

7y Emily Alford

Microsites could revolutionize your digital presen...

Key insights about experimenting with building a microsite and ensuring it's a success. What are the best use cases for them and how to measure. Read ...

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