Imagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in pla...
View articleNew report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...
View articleRPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read More...
View articleKPItarget's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promot...
View articleChief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...
View articleAI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...
View articleLearn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...
View articleProgrammatic advertising has long been kept on the back burner. Here is a deeper look at programmatic advertising and the trends that could impact its...
View articleAcoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...
View articleIt’s time to push through the mediocrity of digital transformation. Discover how a modular DX Platform can fuel the next phase of your evolution. Read...
View articleAAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...
View articleIn an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...
View articleDespite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...
View articleISG Provider Lens™ report finds Swiss companies moving CRM, ERP and unified communications workloads to the public cloud. Read More...
View articleOnly 38% of consumers want human interaction when engaging with a brand. We analyzed the top chatbot platforms to help you make an informed decision. ...
View articleHere are the key takeaways from our latest Marketing Technology Happy Hour in London, featuring insights from Jumpshot’s Stephen Kraus and Edge by Asc...
View articleBuilding on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...
View articleVan rental company Northgate employs Moxie's customer engagement technology to drive growth. Read More...
View articleChorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provi...
View articlePersonalization helps the leading source of premier single cask whiskies increase sales. Read More...
View articleThe marketing cloud platform's report, covers everything from the emergence of tech-savvy marketers to AI and machine learning and more. Read More...
View articleA visual comparing key features of chatbots vs IVAs. While chatbots are rules-based and single-channel, IVAs deliver human-like, two-way conversations...
View articleCisco’s VP and CMO of Collaboration Aruna Ravichandran spoke to us about the company's part to play in the rapidly growing collaboration market. Read...
View articleSales enablement platform Seismic has acquired Percolate, a marketing campaign orchestration and content management platform, for an undisclosed amoun...
View articleHubSpot announced its acquisition of Belgium-based PieSync, an integration platform as a service, on November 4. PieSync integrates customer data acro...
View article54% of marketers anticipate martech budgets to increase within the next year, according to a new report. Planned investments and top frustrations. Rea...
View articleCDP provider Lytics announced an integration with Salesforce Marketing Cloud that will get marketers a step closer to a single view of customer journe...
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