WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...
View articlePublishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad rev...
View articleThe amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current...
View articleTarget's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...
View articleMobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimiz...
View articleYahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid ...
View articleApps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Read More...
View articleAs the industry continues to foster a mobile-first reality, email marketers should continue to leverage the relationship between email's inherent stru...
View articleFinding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions ...
View articleBud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...
View articleThere is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding th...
View articleGoogle has initiated “Accelerated Mobile Pages (AMP)” to help articles load instantly. While it sounds just like Facebook Instant Articles, AMP will s...
View articleTo keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Read More...
View articleMarketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience...
View articleDigital leaders share common attributes that are driving stronger financial performance, according to business consulting company PwC. Is your digital...
View articleAllrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen m...
View articleAsian consumers are not only mobile-first audiences, but in some cases are mobile-only. Here are five tips for getting mobile marketing in Asia's emer...
View articleMobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Bran...
View articleLess than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Read More...
View articleDuring her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...
View articleAn Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now...
View articleWhen it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics an...
View articleThough a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...
View articleEric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the ...
View articleBrands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, accor...
View articleUnderstanding your consumers' demographics and traits are important when planning your mobile content framework. Read More...
View articleUsing video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platfo...
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