The mobile sector isn't slowing down any time soon. Are you prepared to keep up in what's sure to be a fast-paced 2015? Read More...
View articleFollowing Facebook, Twitter, and Google, Yahoo has also jumped on the app install ads bandwagon. Will this move help Yahoo reverse its ad slide? Read ...
View articleThrough a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Read Mo...
View articleStarbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of...
View articleActor Aaron Paul, of "Breaking Bad" fame, released his own app modeled after this year's controversial Yo app, but instead of sending a simple "Yo," t...
View articleFox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated propert...
View articleHSBC has taken a leap into mobile and video content with an interactive video offering. Read More...
View articlePartnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the p...
View articleA look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Read More...
View articleAnalyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search eng...
View articleA new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purcha...
View articleThe social blogging platform has added an "install app" button to its sponsored posts. What other ad formats can we expect from Tumblr in the future? ...
View articleThis weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and ...
View articleAs Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Read More...
View articleThis holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adju...
View articleA recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry v...
View articleMobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India. Read More...
View articleTo get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep dis...
View articleNo, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Read More...
View articleThe mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Read More...
View articleIn an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked ...
View articleA new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers ...
View articleAs mobile payments become more commonplace, brands need to make important decisions about how to move forward with the technology. Read More...
View articleStarting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their...
View articleCoupons.com will deliver card-linked offers to more than 20 million Samsung devices in the U.S. Will this move help mobile wallets become a mainstream...
View articleFashion designer Rebecca Minkoff's new flagship shore is equipped with touchscreens that allow customers to find merchandise, request additional sizes...
View articleThe holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign. Read More...
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