An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to th...
View articlePaying attention to the experiences your customers actually have will give you precisely the information you need to succeed on the social web. Read M...
View articleDeveloping highly engaged email subscribers is a strategic process that emphasizes content quality over quantity. Read More...
View articleUndesirable aspects of your business are leaking out on the Internet - and it's your responsibility to do something about it. Read More...
View articleLearn how to maintain the honeymoon period indefinitely with your new agency. Read More...
View articleAn interview with Craig Swerdloff of LeadSpend. Read More
View articleWhy should a consumer keep your application on their phone? Read More...
View articleFiguring out which pitch you are in and creating a plan that will enable you to navigate the pitch successfully. Read More...
View articleOptimizing how you generate traffic and convert potential buyers. Read More...
View articleFrom Bloomingdales to the dollar store - how marketers can get the most out of online content. Read More...
View articleSocial media can offer the antidote to waning consumer engagement with email. Read More...
View articleOur job as digital marketers and media buyers is to roll with the punches and find ways to make it work. Read More...
View articleDoes your digital strategy meet one of these three goals? Read More
View articleAre your buttons so clear that it leaves no doubt in the visitor's mind as to what will happen when it's clicked? Read More...
View articleHow tricky is multi-screen media planning, what do media planners need to be thinking about, and how is the planner involved in the overall process? R...
View articleHow to ensure your content is developed, discovered, and distributed. Read More...
View articleA new trend of consumer intelligence. Read More
View articleMarketers must evolve their marketing strategy and execution plans to leverage the consumer migration from traditional media vehicles to local online ...
View articleInternet marketer Lee Odden's book offers invaluable advice for creating, socializing, and optimizing content. Read More...
View articleEight digital marketing challenges and how to overcome them. Read More...
View articleInsights from Internet-based book promotions that we can apply to our own launch campaigns. Read More...
View articleIf you want to maintain a steady business, you need to develop and nurture your email list - the best source of current and future business for your c...
View articlePosition yourself and your organization at a higher level of dialog where you can interact more strategically with your clients. Read More...
View articleIn a medium where anyone can say anything, how is a brand supposed to manage its image? Read More...
View articleAsk questions, conduct research, and critically analyze the answers you're given. Read More...
View article