Gay Marriage Foes Accused of Astroturfing
Marketing

Gay Marriage Foes Accused of Astroturfing

15y Kate Kaye

Gay Marriage Foes Accused of Astroturfing

Gay marriage opponent switches sides, takes Facebook page, as supporters thrive online. Read More...

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NJ Gov Christie Pushes Agenda in Campaign-Style Videos
Marketing

NJ Gov Christie Pushes Agenda in Campaign-Style Videos

15y Kate Kaye

NJ Gov Christie Pushes Agenda in Campaign-Style Vi...

Use of produced videos to communicate his reform agenda is rare for an elected official. Read More...

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What Do Latin Americans Want?
Marketing

What Do Latin Americans Want?

15y Giovanni Rodriguez

What Do Latin Americans Want?

Both Republicans and Democrats are asking. But the answers they get could help all marketers, inside and outside the political world. Read More...

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Why Video Is Key to Jon Huntsman's Digital Campaign
Marketing

Why Video Is Key to Jon Huntsman's Digital Campaign

15y Kate Kaye

Why Video Is Key to Jon Huntsman's Digital Campaig...

Former McCain '08 consultant Fred Davis explains campaign's unique approach to video. Read More...

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Romney Tops Digital Ad Spending by GOP Contenders
Marketing

Romney Tops Digital Ad Spending by GOP Contenders

15y Kate Kaye

Romney Tops Digital Ad Spending by GOP Contenders

Romney, Pawlenty, and Bachmann appear to be biggest digital ad spenders on GOP side. Read More...

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Obama and DNC Spent Over $1 Million on 2012 Web Ads
Marketing

Obama and DNC Spent Over $1 Million on 2012 Web Ads

15y Kate Kaye

Obama and DNC Spent Over $1 Million on 2012 Web Ad...

Indicates commitment to digital media for fundraising and volunteer organizing. Read More...

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Obama Builds Data Team That Could Inform Digital Ads, Social
Marketing

Obama Builds Data Team That Could Inform Digital Ads, Social

15y Kate Kaye

Obama Builds Data Team That Could Inform Digital A...

Reelection camp develops what could be the most innovative internal political data operations ever. Read More...

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Groups Neglect Web in Wisconsin Recall Elections
Marketing

Groups Neglect Web in Wisconsin Recall Elections

15y Kate Kaye

Groups Neglect Web in Wisconsin Recall Elections

In first vote, both sides largely ignored online ads and other paid digital efforts. Read More...

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Conservative Home to Ann Coulter Aims to Match Obama Online
Marketing

Conservative Home to Ann Coulter Aims to Match Obama Online

15y Kate Kaye

Conservative Home to Ann Coulter Aims to Match Oba...

Human Events builds right wing answer to Obama's digital machine to attract young voters. Read More...

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Local Jersey Pols Embrace Digital Campaigning
Marketing

Local Jersey Pols Embrace Digital Campaigning

15y Kate Kaye

Local Jersey Pols Embrace Digital Campaigning

Politicians in Jersey City and South Orange embrace mobile data tools, social media, and video. Read More...

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Bachmann Camp Flubs YouTube Videos As Others Slam Obama
Marketing

Bachmann Camp Flubs YouTube Videos As Others Slam Obama

15y Kate Kaye

Bachmann Camp Flubs YouTube Videos As Others Slam ...

GOP hopeful Michele Bachmann's camp mistakenly posted test videos. Read More...

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Romney Sticks to Jobs Message in Anti-Obama Video Ads
Marketing

Romney Sticks to Jobs Message in Anti-Obama Video Ads

15y Kate Kaye

Romney Sticks to Jobs Message in Anti-Obama Video ...

Complementary display ads take a cue from a 1978 British election ad. Read More...

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Audio: ClickZ's Kate Kaye on Digital Politics Radio
Marketing

Audio: ClickZ's Kate Kaye on Digital Politics Radio

15y ClickZ News Staff

Audio: ClickZ's Kate Kaye on Digital Politics Radi...

ClickZ's senior editor discusses recent 2012 election digital campaign topics. Read More...

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Facebook Gets No Decision from FEC on Ad Disclaimers
Marketing

Facebook Gets No Decision from FEC on Ad Disclaimers

15y Kate Kaye

Facebook Gets No Decision from FEC on Ad Disclaime...

Google was handed a wobbly decision last year, but Facebook will have to wait. Read More...

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GOP Debate Videos Range from Talking Head to TV Ad
Marketing

GOP Debate Videos Range from Talking Head to TV Ad

15y Kate Kaye

GOP Debate Videos Range from Talking Head to TV Ad

bumps in the road. Read More

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White House Aims to Optimize Facebook and Twitter Efforts
Marketing

White House Aims to Optimize Facebook and Twitter Efforts

15y Kate Kaye

White House Aims to Optimize Facebook and Twitter ...

Obama administration reveals results of a study that will help improve its digital program. Read More...

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Palin Facebook Ads 'Liked' the Most, Study Shows
Marketing

Palin Facebook Ads 'Liked' the Most, Study Shows

15y Kate Kaye

Palin Facebook Ads 'Liked' the Most, Study Shows

Facebook ad study shows healthcare may not be as much of a liability for Mitt Romney as believed. Read More...

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Republican Party Aims to Match Democrats' Data Strength
Marketing

Republican Party Aims to Match Democrats' Data Strength

15y Kate Kaye

Republican Party Aims to Match Democrats' Data Str...

Money drives the RNC's desire to develop a database entity that would live outside the party. Read More...

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Behavioral Icon Appears in Political Ads
Data insights

Behavioral Icon Appears in Political Ads

15y Kate Kaye

Behavioral Icon Appears in Political Ads

Online ads from political advertisers have begun featuring the Ad Choices icon. Read More...

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Presidential Pair-Ups: Digital Agencies Scramble for GOP Clients
Marketing

Presidential Pair-Ups: Digital Agencies Scramble for GOP Clients

15y Kate Kaye

Presidential Pair-Ups: Digital Agencies Scramble f...

Which digital shops are working with which Republican candidates? Read More...

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Mitt Romney Hires Digital Director
Marketing

Mitt Romney Hires Digital Director

15y Kate Kaye

Mitt Romney Hires Digital Director

Zac Moffatt, a partner at Republican digital agency Targeted Victory, has joined the candidate’s team. Read More...

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Tim Pawlenty Tests Facebook Sponsored Stories
Marketing

Tim Pawlenty Tests Facebook Sponsored Stories

15y Kate Kaye

Tim Pawlenty Tests Facebook Sponsored Stories

Ads ensure candidate posts are shown to likers. Read More...

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Conservative Attack Group to Spend More Online in 2012
Marketing

Conservative Attack Group to Spend More Online in 2012

15y Kate Kaye

Conservative Attack Group to Spend More Online in ...

Video-centric attack ads in NY race provides test bed for next election cycle. Read More...

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Facebook Asks FEC For Ad Disclaimer Guidance
Marketing

Facebook Asks FEC For Ad Disclaimer Guidance

15y Kate Kaye

Facebook Asks FEC For Ad Disclaimer Guidance

Request follows one from Google resulting in a confusing non-decision from the commission. Read More...

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GOP's Digital Operations Not Ready for 2012, Insiders Say
Marketing

GOP's Digital Operations Not Ready for 2012, Insiders Say

15y Kate Kaye

GOP's Digital Operations Not Ready for 2012, Insid...

The RNC is hiring digital staff but some worry it's too little too late. Read More...

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Scott Brown Goes on Web Defensive Against League of Women Voters
Marketing

Scott Brown Goes on Web Defensive Against League of Women Voters

15y Kate Kaye

Scott Brown Goes on Web Defensive Against League o...

Republican from Massachusetts latches onto group's anti-Brown message, in part to help fuel his 2012 reelection campaign. Read More...

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DNC and Obama Spent Half Million Online This Year
Marketing

DNC and Obama Spent Half Million Online This Year

15y Kate Kaye

DNC and Obama Spent Half Million Online This Year

Democrats, along with President Obama's campaign, have spent $500,000 this year. Read More...

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