New Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email. Read More...
View article21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read More...
View articleAscend2's new report shows 90% of respondents planning to invest either moderately or significantly in martech in 2020. Read More...
View articleGartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...
View article64% of voice search users ages 55+ use voice search to look for information, products, and services online, compared to 47% of voice search users ages...
View articleNew report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...
View articleThe retail technology company reports that 32% of shoppers considered their purchases up to two weeks in advance and nearly a quarter of first-time bu...
View articleRetailers go toe-to-toe with banks as Adthena ranks SEM performance for companies across the credit card search landscape. Read More...
View articleLearn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...
View articleA new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads witho...
View articleDespite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...
View articleISG Provider Lens™ report finds Swiss companies moving CRM, ERP and unified communications workloads to the public cloud. Read More...
View articleNew report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience....
View articleTealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...
View articleGartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...
View articleForrester is out with a new report, "Predictions 2020: CMO," that discusses the redefinition of the role and CMOs' responsibilities around customer ou...
View articleEach month, people and businesses exchange more than 8 billion messages, representing 400% year on year growth. How can businesses prepare for this ch...
View articleA recent study found that measuring the electrical charge on people's skin can predict whether a piece of content will go viral -- but merely asking p...
View articleRecent research finds that 73% of people who took part in a brand's experiential marketing are more likely to purchase from the brand involved. Read M...
View articleUp to two-thirds of marketers don't use multi-touch attribution models, as of August 2018. When e-learning company Avado switched from last-touch to M...
View articleRecent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...
View articleResearch (and lots of graphs) around the main data challenges for marketers today, what factors people asses in marketing intelligence vendors, attrib...
View articleA new report found that 66.4 million US adults own a smart speaker as of January 2019, up from 47.3 million in January 2018. Other key findings from r...
View articleGoogle looked at thousands of users’ clickstreams and found the modern funnel is fragmented, mobile, nonlinear. How tech gives insight into customer i...
View articleNew research: "quick access to actionable insights" is the most important feature of a marketing measurement technology, and brands struggle to find i...
View articleWe review the top news in martech from the week of November 26–December 3, 2018. Read More...
View articleWe review the top news in martech from the week of November 19–November 26, 2018. Read More...
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