The surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44. ...
View articleWhen you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nea...
View articleWhen your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become the...
View articleThe intersection of digital and retail is creating several new trends both globally and in Asia. Here's a look at some of these emerging trends. Read ...
View articleAs the lines continue to blur between customers' online and offline retail worlds, marketers must up their games and offer customers a "joined-up" mul...
View articleWe need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relyin...
View articleIf you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Read More...
View articleThe publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near fu...
View articleThese days, virtual currencies are the playthings of techies - do they have a mainstream future in e-commerce? Read More...
View articleFor years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful...
View articleWith the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modi...
View articleAs with any new technology, beacons' early days are pretty volatile territory, but we wanted to share some insights around the initial promise of beac...
View articleiBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locati...
View articleThe #ZolTed campaign riffs on the circus theme featured in the brand’s Spring/Summer 2014 campaign and includes a circus character quiz and circus tal...
View articleBetween data breaches and Congressional hearings, the year has started on a sour note for marketers. What can we do to remedy the situation? Read More...
View articleA growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online r...
View articleSales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 perc...
View articleHave we really fallen so far that simply doing the job puts us in the category of wowing a customer? Columnist Mark Quinn examines the WOW factor in r...
View articleWhile abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Jim Davidson shares insights from recent...
View articleConsumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the l...
View articleWhether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and cus...
View articleAugmented reality is a great method to help consumers truly experience what your product has to offer. It delivers a "fun" factor no other method can,...
View articleLearn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop. Read More...
View articleIt doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience. Read More...
View articleIf the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view off...
View articleWhat if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sal...
View articleBy improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a...
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