Here are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons,...
View articleWith the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an ...
View articleFull-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency...
View articleReal-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and i...
View articleConsider these three approaches to improve the landing page conversions from visitors to your website. Read More...
View articleThere are strengths and weaknesses to both models (gated or un-gated) but neither one is necessarily the perfect fit for all organizations. Read More...
View articleFor years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful...
View articleThe world of email is changing all the time and the inbox is an increasingly dynamic place. Like it or not, testing is the only way to take the pulse ...
View articleBy looking at examples from Amazon, Walmart, and other sites, we can see what makes a product page successful, and what could deter customers from pur...
View articlePremium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Read Mor...
View articlePart three in a series looking at how to measure the return on investment (ROI) of analytics. In some cases it will be possible to measure the outputs...
View articleTechnology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping markete...
View articleToday's leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust. So ...
View articleThe concept of flat design has been around for some time now, but its recent rise in popularity is largely tied to the increasing use of mobile: Flat ...
View articlePart two in a series exploring how to understand and measure the return on investment in analytics. This week it's time to look at the returns generat...
View articleTV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of sp...
View articleHow do you measure the ROI of analytics? As with all ROI calculations, we need to understand what the investment levels are and then what the returns ...
View articleWhether your website is directed toward consumers or other businesses, building rapport with your visitors is essential to increasing conversions. Rea...
View articleAs content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tact...
View articleGiven the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate...
View articleRapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and mar...
View articleGigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenu...
View articlePut in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how ...
View article20 ways to measure the success, or failure, of an event. Read More...
View articleLearn from your holiday 2013 mistakes, and implement these 5 best practices to grow and optimize conversion rates in 2014. Read More...
View articleWhen was the last time you and your executives watched users try to find things on your mobile experience? Read More...
View articleBusinesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspe...
View article