The Pain and Peril of Pinterest Promos
Marketing

The Pain and Peril of Pinterest Promos

14y Robin Neifield

The Pain and Peril of Pinterest Promos

A look at the obstacles to marketing on Pinterest. Yet it's still worth the aggravation. Read More...

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4 Ways Authorship Markup Enhances SEO
Search

4 Ways Authorship Markup Enhances SEO

14y Crispin Sheridan

4 Ways Authorship Markup Enhances SEO

A tool makes search more social. Here's how. Read More

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5 Signs Your Marketing Strategy Is Outdated
Marketing

5 Signs Your Marketing Strategy Is Outdated

14y Jeff Lerner

5 Signs Your Marketing Strategy Is Outdated

Keep up to date with the best practices of online marketing by staying away from these standbys. Read More...

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Putting the Efficiency Into Your Success Metrics
Analytics

Putting the Efficiency Into Your Success Metrics

14y Motoko Hunt

Putting the Efficiency Into Your Success Metrics

One of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks...

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A 12-Point Checklist for Your Next Website Redesign and Migration
Conference Coverage

A 12-Point Checklist for Your Next Website Redesign and Migration

14y Jessica Bowman

A 12-Point Checklist for Your Next Website Redesig...

Get it right, before the launch. Read More...

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13-Point Checklist to Plan for Q4 Online Sales
Marketing

13-Point Checklist to Plan for Q4 Online Sales

14y Robin Neifield

13-Point Checklist to Plan for Q4 Online Sales

E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Read More...

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Proving Your SEO Work Is Worth It
Conference Coverage

Proving Your SEO Work Is Worth It

14y Kevin Gibbons

Proving Your SEO Work Is Worth It

Evaluate your marketing campaign by how closely it meets your intended outcomes. Read More...

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SEO Is Dead.… No, It Isn't.… Yes, It Is.…
Conference Coverage

SEO Is Dead.… No, It Isn't.… Yes, It Is.…

14y David Naylor

SEO Is Dead.… No, It Isn't.… Yes, It Is.…

Despite the doomsayers, SEO doesn't die - it evolves, and we need to adapt. Read More...

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Successful SEO Marketing in Other Languages
Conference Coverage

Successful SEO Marketing in Other Languages

14y Christian Arno

Successful SEO Marketing in Other Languages

Emerging markets offer the potential for great ROI. Find out how to adapt your site for non-English-speakers. Read More...

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Competitor Backlink Analysis for the Web Strategist
Conference Coverage

Competitor Backlink Analysis for the Web Strategist

14y Stephen Croome

Competitor Backlink Analysis for the Web Strategis...

Harvest non-obvious and strategic insights from a commonplace technique. Read More...

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How to Get More Value From Your On-Site Search Data
Analytics

How to Get More Value From Your On-Site Search Data

14y Motoko Hunt

How to Get More Value From Your On-Site Search Dat...

Plus, tips to enhance on-site search experiences for visitors. Read More...

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Long Live Ranking Reports
Search

Long Live Ranking Reports

14y Marios Alexandrou

Long Live Ranking Reports

Should marketers prepare for the day when they will not be able to obtain keyword data from web analytics packages? Read More...

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Followers! Likes! Retweets! Value?
Marketing

Followers! Likes! Retweets! Value?

14y Jeff Lerner

Followers! Likes! Retweets! Value?

Many businesses need to better understand why they're investing time and money in social media. Read More...

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How Search Engines Work
Search

How Search Engines Work

14y Mike Grehan

How Search Engines Work

Download this PDF, which covers the basics of the science of information retrieval on the web. Read More...

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The Most Important Question a Brand Must Answer for Success in 2012 Is...
Search

The Most Important Question a Brand Must Answer for Success in 2012 Is...

14y Chris Copeland

The Most Important Question a Brand Must Answer fo...

Brands have more opportunities to influence the purchase path a consumer will take. Read More...

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11 Most Popular ClickZ Columns in '11: Social Marketing, Metrics, and More
Marketing

11 Most Popular ClickZ Columns in '11: Social Marketing, Metrics, and More

14y Team ClickZ

11 Most Popular ClickZ Columns in '11: Social Mark...

And lessons in leadership from Steve Jobs. Read More...

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Is Google Taking Your Traffic?
Social

Is Google Taking Your Traffic?

14y Cathy Halligan

Is Google Taking Your Traffic?

A look back and a look ahead at Google's growing role in e-commerce. How marketers can prepare. Read More...

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Death of the Website as a Marketing Tool?
Local

Death of the Website as a Marketing Tool?

14y Gregg Stewart

Death of the Website as a Marketing Tool?

Best practices for developing a "full funnel" marketing plan. Read More...

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Google+ Launches Brand Pages, and Yes You Should Care
Social

Google+ Launches Brand Pages, and Yes You Should Care

14y Alisa Leonard

Google+ Launches Brand Pages, and Yes You Should C...

A much-anticipated product promises to have a direct impact on search visibility and social engagement. Read More...

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ROTS: Return on Time Spent
Analytics

ROTS: Return on Time Spent

14y Bryan Eisenberg

ROTS: Return on Time Spent

Ad technology tools can help marketers improve results and save time. Read More...

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Even White Hat SEO Is Risky
Search

Even White Hat SEO Is Risky

14y Marios Alexandrou

Even White Hat SEO Is Risky

Even when following all the rules, site traffic and revenues can suffer. What's an SEO to do? Read More...

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99 Excuses for Your Digital Marketing
Analytics

99 Excuses for Your Digital Marketing

14y Bryan Eisenberg

99 Excuses for Your Digital Marketing

Conversion rate optimization must be part of your daily marketing activities. Here's a resource to assist. Read More...

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Tips for Disciplined Site Development
Marketing

Tips for Disciplined Site Development

14y Robin Neifield

Tips for Disciplined Site Development

Is your site in need of a major update? Consider these steps to a successful relaunch. Read More...

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The Siren Song of the 5-Cent Click
Paid Search

The Siren Song of the 5-Cent Click

15y Andrew Goodman

The Siren Song of the 5-Cent Click

An addiction to free clicks can create powerful habits that are hard to break. Read More...

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Tracking Domain Consolidation with Google Webmaster Tools
Search

Tracking Domain Consolidation with Google Webmaster Tools

15y Marios Alexandrou

Tracking Domain Consolidation with Google Webmaste...

How long does it take Google to detect change? A five-week SEO journal. Read More...

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Leveraging Keyword Research for Digital Asset Optimization
Search

Leveraging Keyword Research for Digital Asset Optimization

15y Ron Jones

Leveraging Keyword Research for Digital Asset Opti...

Keyword research is a powerful tool to help you find good keywords and help you with many aspects of your marketing campaigns. Read More...

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Search Wars: Microsoft and Yahoo Transition Europe Organic SERPS
Paid Search

Search Wars: Microsoft and Yahoo Transition Europe Organic SERPS

15y Kevin Lee

Search Wars: Microsoft and Yahoo Transition Europe...

Q&A with the Bing-Yahoo team about conversions, social integration, and more. Read More...

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