According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Read More...
View articleThis week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Read Mor...
View articleBrands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience. Read M...
View articleRetailers can increase trust and engagement with consumers by having employees make company-approved posts on social media. Read More...
View articleConsumers can now text without getting their smartphones dirty, thanks to the Bluetooth-enabled trays KFC Germany premiered during the chain's new loc...
View articlePrioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...
View articleThe music in 7,000 Starbucks locations will be powered by Spotify, per letters of intent the two brands signed earlier this week, connecting them in a...
View articleMany nonprofits, such as Operation Smile, the World Wildlife Fund and the Central Park Conservancy, are doing Twitter so well they're outperforming th...
View articleThe last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 99...
View articleBrands like MillerCoors and 1-800-Flowers consider emojis and stickers a non-disruptive way to engage consumers on messaging apps, the world's most po...
View articleSmartphones and social media have made everyone aware of recent police brutality, but it's still happening. This illustrates the disconnect between da...
View articleThis week Twitter biked to work, celebrated the possibility of Harriet Tubman on the twenty dollar bill and mourned the loss of blues legend B.B. King...
View articleEmojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing cons...
View articleWhat is customer engagement, and how can brands use it to enhance customer experience? From encouraging personalization to challenging customer knowle...
View articleBrands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established ...
View articleHow retailers can come out on top in the changing world of search. Read More...
View articleSocial media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the bra...
View articleExperiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands ...
View articleMuted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Read More...
View articleClickZ spoke to Edible Arrangements, Minute Maid, and ADT about the best strategies for creating Mothers' Day conversations and driving brand engageme...
View articleWelcome to Tweets of the Week, where ClickZ rounds up all the best (and worst) things brands did on Twitter for the week of May 4, 2015. Read More...
View articleAs McDonald's struggles, the brand relaunched the Hamburglar, a marketing mascot who hasn't been seen since 2002. But is that enough to help foster a ...
View articleClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes l...
View articleSome websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based...
View articleIn honor of Mother's Day, here are five tips for marketing effectively to the moms in our lives. Read More...
View articleThe ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Read More...
View articleMany marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding...
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