App Pins will let Pinterest users download external apps without leaving the platform. Read More...
View articleThe hashtag #WhatIsLoveIn4Words trended on Twitter in the days leading up to Valentine's Day, and many brands got in on the fun, though some were more...
View articleTwitter's latest transparency report shows government requests for user data and tweet removal have seen a sharp increase. Read More...
View articleWhat contributed to the failure of RadioShack? Could a a better use of social technology have made a difference for the brand? Read More...
View articleThe sports company is the first major brand to use Twitter’s private group messaging for marketing. Will more follow suit soon? Read More...
View articleSuper Bowl ads run through the Facebook player generated more shares than those launched on YouTube this year. Read More...
View articleTwitter reports record earnings for 2014, but the company has been slow to draw in new users, leaving some to wonder if all these ads are finding an a...
View articleDigital coaching is on the rise, but you need to employ these content marketing techniques in order to stand out from the pack. Read More...
View articlePop culture site Gawker built a bot that fed passages from Adolf Hitler's Mein Kampf into the brand's #MakeItHappy tweet generator, which then turned ...
View articleTo promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram f...
View articleIn order to connect with consumers, you must use language they relate to and can understand. How can you do that if you're not in their same demograph...
View articleFacebook-owned Instagram has opened up its advertising capabilities to include auto-replay videos, a feature similar to Vine’s loop counts. Read More...
View articleTwitter's new ad product allows small businesses to promote their highest-performing tweets straight from their analytics dashboards to drive engageme...
View articleA look back at this year's bevy of ads from the big game - the good, the bad, and the ugly. Read More...
View articlePromoted Tweets will now appear as native content on other platforms, such as mobile app Flipboard, that already integrate organic tweets into their a...
View articleDuring last night's Super Bowl, many brands used the advertisements as an opportunity to begin cross-promotional conversations across social media. Re...
View articleThese three tips can help you build an organic community in social media through non-paid efforts. Read More...
View articleA new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Read M...
View articleSocial and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the ch...
View articleAfter today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines ...
View articleNike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable acro...
View articleA recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? R...
View articleFacebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...
View articleWith Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fa...
View articleThese five key competitive intelligence metrics can help your business stay ahead of the curve. Read More...
View articleA company that turns language into data files, Relative Insight, analyzed ClickZ's Twitter feed and then compared it to that of the platform's most-fo...
View articleIn last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might com...
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