Building a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term h...
View articleBrands often plaster the same content across all marketing channels with little thought to relevance, strategy, or how it all fits. What brands need t...
View articleNew figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch. Read More...
View articleNew services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Read More...
View articleAre brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deepe...
View articleThe emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in Apri...
View articleA detailed look at how to mine and then leverage deep and raw social data about potential influencers. Read More...
View articleTwitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further wit...
View articleThe new multimedia campaign from appliance maker LG seeks to focus on what moms really think. Read More...
View articleSocial networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Read M...
View articleHere are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Read More...
View articleClickZ Live Toronto opened with a keynote from Mark Silver, head of digital at Canada's The Sports Network. Read More...
View articleThe combination of the best possible tools for social marketing and the best possible customer service representatives will result in a unique, engagi...
View articleSummertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your a...
View articleAfter experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Read More...
View articleToday, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Read More...
View articleFacebook's mobile ad network is primed to take mobile targeting to another level, by targeting users not only by what they have done but also by who t...
View articleWith the launch of the new #AmazonCart, it seems more likely than ever that social online shopping services are the future of e-commerce. Read More...
View articleAlthough Google+ has some virtues, on the whole it would be a burden lifted to not have to think about including it in the social media mix. Read More...
View articleAllegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed ...
View articleThe mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Read More...
View articleJust ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Read More...
View articleSurprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational p...
View articleMaintaining a balance between brand messages and personal opinions and experiences on social media can be tricky. Here are some tips for avoiding acci...
View articleGoogle Plus is a great set of technologies and is very well integrated into Google's overall set of services, including YouTube and Gmail, so it shoul...
View articleAre we losing sight of the unique opportunities that digital now offers us? Read More...
View articleYouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them...
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