Brands that resolve to have fun -- but do so in an enlightened way -- will set themselves apart in 2014. Read More...
View articleAs you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customer...
View articleWhen starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let's look at the formats and what makes them dif...
View articleHavas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014. Read More...
View articleA new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably em...
View articleThese 5 key factors will separate those that make big gains in their digital & social media marketing efforts from those that will not in the pivo...
View article2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Read More...
View articleIt just wouldn't be January without making some predictions about what the coming year will bring in digital marketing and social media. Read More...
View articleTwitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6 percent. R...
View articleSee three key resources for using social media data to build audience personas: Facebook fan insights, social monitoring tools and question-and-answer...
View articleSocial network advertising spending in North America will be the highest over the next two years, eMarketer says. Read More...
View articleJust in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym. Read More...
View articlePinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name. Read More...
View articleSales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 perc...
View articleA new digital campaign modeled after the dapper British super-spy is intended to increase awareness of Nissan’s Rogue model. Read More...
View articleIn a blog post Friday, photo sharing app Snapchat promised to release an update to correct the loophole that allowed hackers to expose more than 4 mil...
View articleAaron Kahlow shares his cliff notes, down and dirty version of a content marketing blueprint, with everything important for content marketing in 2014....
View articleColumnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysi...
View articleCoca-Cola is under fire on social media over their editing of an ad campaign that removed a gay union scene from their Irish version: is it localizati...
View articleFacebook and Twitter are each going after specific demographics this year to complete their respective audiences and increase ad reach. Read More...
View articlePew's new research reveals that Facebook has been the most popular social media site, as well as the most effective networking platform to engage onli...
View articleIf a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic market...
View articleHackers posted information from over 4.6 million Snapchat user accounts after the firm failed to "adequately address" reports of a security flaw in th...
View articleEven though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and ...
View articleFrom launching Twitter Vine to their IPO and all the news in between, 2013 was a memorable year for Twitter users, advertisers, marketers, and investo...
View articleSixty developers gathered for 12 hours of solid coding to help Typhoon Haiyan victims. The Hack for a Cause founder shares his insights on social tech...
View articleThe site allows consumers to virtually decorate their homes while also communicating potential hazards and how to avoid them. Read More...
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