Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Read More...
View articleWhat were the most popular topics among users of social imagery site Pinterest in all of 2013? From history to pop culture to taco cupcakes, Pinterest...
View articleFacebook plans to add instant-play video advertisements to user newsfeeds, though they say users won't hear sound unless they choose to. Read More...
View articleButter and dairy product brand Land O'Lakes created a web experience that uses photos, video and audio to provide snippets of life on some of the fami...
View articleYou can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents....
View articlePublishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. ...
View articleBeyonce's surprise visual album dominated social chatter and iTunes sales over the weekend, becoming a major hit - and it all started on Instagram. Re...
View articleDunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices. Read More...
View articleUltimately, building advocates is in your business interest. Transparency -- not only in conduct, but also in the processes that create customer exper...
View articleWhat do the World Series, the Royal Baby, and actress Lea Michelle have in common? They were all the center of this year's most popular and trending t...
View articleHaving direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple ...
View articleGreater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from ...
View articleBryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals. Re...
View articleInstagram revealed its 'Instagram Direct' product, a new rival to Snapchat as well as Twitter's direct messaging systems. Within hours, apparel retail...
View articleThe just-released Social Recommendation Index shows that Facebook is the most trusted social media platform for product and service recommendations. R...
View articleAt a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks...
View articleColumnist Krista Neher shares tips and predictions for social media marketers hoping to improve their game in 2014. What's hot in social... and what's...
View articleInstant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand...
View articleEmail marketing must embody the tone and approach of a brand's larger digital communication strategy, working in unison with on-site content, SEO, off...
View articleFocusing social media efforts on driving opt-in, beyond fanning and following, has become best practice to attract consumers in consideration and purc...
View articleWith the changing algorithms of search engines, an international SEO marketing strategy needs careful planning to be successful. Read More...
View articleDoctors and hospitals that maintain a proactive social media presence, can capture and resolve patient issues to increase loyalty and satisfaction. Pa...
View articleSocial is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark repo...
View articleNiche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities i...
View articleDigital marketing can be cost-effective, but to make it really efficient, consider these trends that are likely to dominate. Read More...
View articleCentury 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand. Read More...
View articleKenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend th...
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