The Changing Rules of the Facebook Game
Marketing

The Changing Rules of the Facebook Game

12y Robin Neifield

The Changing Rules of the Facebook Game

With the increasing importance of imagery and visual content across many social channels, most of the mainstream social properties are facilitating an...

View article
Social Data: Inside Out
Social

Social Data: Inside Out

12y Michelle Killebrew

Social Data: Inside Out

A look at the power of harnessing social data inside an organization and the amazing competitive benefits that can come from doing just that. Read Mor...

View article
Magna Global: 12 Facts on Digital Advertising in China
Asia

Magna Global: 12 Facts on Digital Advertising in China

12y Adaline Lau

Magna Global: 12 Facts on Digital Advertising in C...

An agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Read...

View article
Facebook, Twitter, and the User Narrative
Marketing

Facebook, Twitter, and the User Narrative

12y Chris Copeland

Facebook, Twitter, and the User Narrative

Both Facebook and Twitter are striving to become truly mobile companies, while Facebook confronts its "youth" problem and Twitter strives to continuou...

View article
Getting Social Customer Experience Right
Social

Getting Social Customer Experience Right

12y Dave Evans

Getting Social Customer Experience Right

A look at how three brands are encouraging positive, socialized conversations that are aligned with business objectives and a desire to grow brand val...

View article
Enterprise Social Networks May One Day Replace Email
Social

Enterprise Social Networks May One Day Replace Email

12y Himanshu Sareen

Enterprise Social Networks May One Day Replace Ema...

Given the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate...

View article
Manchester United's Twitter Game: Win or Lose?
Marketing

Manchester United's Twitter Game: Win or Lose?

12y Yuyu Chen

Manchester United's Twitter Game: Win or Lose?

It may be the worst season for Manchester United, but the club saw its largest weekly Twitter fan growth with the $62 million signing of Spanish midfi...

View article
Facebook "Can't Buy Me Love" - Now "Likes" on the Other Hand...
Local

Facebook "Can't Buy Me Love" - Now "Likes" on the Other Hand...

12y Gregg Stewart

Facebook "Can't Buy Me Love" - Now "Likes" on the ...

Can Facebook's own advertising and promotion products be beneficial for local businesses? Here's a look at one business' campaign, and the results. Re...

View article
Social Media Can Power Your Sales Pipeline
Social

Social Media Can Power Your Sales Pipeline

12y Russ Fradin

Social Media Can Power Your Sales Pipeline

A study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? Read...

View article
#SMIRNOFFSorbet: Pin Your Guilty Pleasures Without the Guilt
Marketing

#SMIRNOFFSorbet: Pin Your Guilty Pleasures Without the Guilt

12y Yuyu Chen

#SMIRNOFFSorbet: Pin Your Guilty Pleasures Without...

Smirnoff launched the Guiltless Pleasures Pinterest Contest in an effort to promote its new vodka flavor, Sorbet Light Pineapple Coconut. Read More...

View article
What’s Wrong with the Agency…Digitally
Social

What’s Wrong with the Agency…Digitally

12y Aaron Kahlow

What’s Wrong with the Agency…Digitally

A look at agencies' fundamental challenges with digital competency and talent management, plus three top tips to right the ship and fix it. Read More...

View article
Why Launching an Online Brand Takes Guts and 3 Tips for How to Do It Right
Social

Why Launching an Online Brand Takes Guts and 3 Tips for How to Do It Right

12y Jasmine Sandler

Why Launching an Online Brand Takes Guts and 3 Tip...

Putting yourself on the Web might seem easy, but it's hard to be successful when launching any online brand. Here are three tips to help ensure your s...

View article
2014 SEO -- 6 Key Pointers
Search

2014 SEO -- 6 Key Pointers

12y Crispin Sheridan

2014 SEO -- 6 Key Pointers

How will SEO in 2014 be different from 2013? What do we need to do to overcome future update issues? Here are six things every SEO professional should...

View article
How Social Media Is Changing Language Usage and What Marketers Need to Know About It
Marketing

How Social Media Is Changing Language Usage and What Marketers Need to Know...

12y Angie Pascale

How Social Media Is Changing Language Usage and Wh...

Some people say social media is killing our language, but others argue it's simply changing the ways in which we use language to express ourselves. Ho...

View article
The End of Microsites
Social

The End of Microsites

12y Marko Muellner

The End of Microsites

Digital marketing on desktop is over, and thank goodness. As consumers have moved to mobile, brand marketers have had to adapt digital strategies at e...

View article
Budget Allocation Within and Across PPC, SEO, and Content
Paid Search

Budget Allocation Within and Across PPC, SEO, and Content

12y Kevin Lee

Budget Allocation Within and Across PPC, SEO, and ...

Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how ...

View article
Dove Strikes Video Gold Again with "Selfie"
Media

Dove Strikes Video Gold Again with "Selfie"

12y Lisa Lacy

Dove Strikes Video Gold Again with "Selfie"

Dove continues its streak of video hits with "Selfie," a three-minute video with 2.9 million views just about a week after it was posted. Read More...

View article
The Instagram Rule of 11
Social

The Instagram Rule of 11

12y Ian Chee

The Instagram Rule of 11

Why is the number 11 important on Instagram? Is it the number of posts per month? The number of words you should use to describe an image? Actually, i...

View article
Ajax Social Wipes Clean Old Likes and Spam Followers
Marketing

Ajax Social Wipes Clean Old Likes and Spam Followers

12y Lisa Lacy

Ajax Social Wipes Clean Old Likes and Spam Followe...

The site, which says it is sponsored by Ajax Spray n’ Wipe Easy Lift Out Wipes, allows users to remove likes and followers on Facebook and Twitter. Re...

View article
Use Social Media to Flip the Sales and Marketing Funnel
Social

Use Social Media to Flip the Sales and Marketing Funnel

12y Paul Chaney

Use Social Media to Flip the Sales and Marketing F...

Social media can be used to flip the sales and marketing funnel and prompt customers to do much of the marketing and sales for your brand. Read More...

View article
Changes to Facebook Affect Who Will See Your Brand's Posts
Marketing

Changes to Facebook Affect Who Will See Your Brand's Posts

12y Gary Stein

Changes to Facebook Affect Who Will See Your Brand...

Facebook has changed the algorithm it uses to determine which items to show a user in their Newsfeed, affecting who will see your brand's posts. Read ...

View article
JBL Campaign Lets Users Create Unique Tweets-Based Personal Soundtracks
Social

JBL Campaign Lets Users Create Unique Tweets-Based Personal Soundtracks

12y Liva Judic

JBL Campaign Lets Users Create Unique Tweets-Based...

JBL is launching a series of sweepstakes on Twitter and it is using the tweets to create unique, personalized, bite-sized soundtracks. Read More...

View article
VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why
Asia

VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why

12y Adaline Lau

VIDEO: China Ahead of Game in Social Commerce - Ra...

Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging soci...

View article
Twibel - What Brands Should Know
Social

Twibel - What Brands Should Know

12y Susan Kuchinskas

Twibel - What Brands Should Know

Is fast-moving untrammeled-Twitter, like traditional news media - but with the attendant liabilities? ClickZ looks into the new 'Twibel' phenomenon. R...

View article
Thoughts on Disruption and Innovation
Social

Thoughts on Disruption and Innovation

12y Michelle Killebrew

Thoughts on Disruption and Innovation

A panel discusses the connection between disruption and innovation in technology. Read More...

View article
Is $100 Enough to Try Facebook Ads?
Paid Search

Is $100 Enough to Try Facebook Ads?

12y Elizabeth Marsten

Is $100 Enough to Try Facebook Ads?

How much is enough to try Facebook Ads? Read More

View article
Brands Join the Experimental Journey on Jelly
Media

Brands Join the Experimental Journey on Jelly

12y Matt Kapko

Brands Join the Experimental Journey on Jelly

How a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platfo...

View article
1 46 47 48 49 50 53