Modern Strategies from Ancient Greece
Marketing

Modern Strategies from Ancient Greece

11y Sean Miller

Modern Strategies from Ancient Greece

The Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strat...

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Does Your Brand Need a Human in the Loop?
Marketing

Does Your Brand Need a Human in the Loop?

11y Kevin Lee

Does Your Brand Need a Human in the Loop?

Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this h...

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How Agencies Are Evolving into Strategic Advisors in China
Asia

How Agencies Are Evolving into Strategic Advisors in China

11y Sophie Loras

How Agencies Are Evolving into Strategic Advisors ...

As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...

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5 Elements to Move from Segmentation to Personalization
Automation

5 Elements to Move from Segmentation to Personalization

11y Stephanie Miller

5 Elements to Move from Segmentation to Personaliz...

By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...

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Using Social Listening for Integrated Insights
Analytics

Using Social Listening for Integrated Insights

11y Andreas Krasser

Using Social Listening for Integrated Insights

Here's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Read More...

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Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO
Local

Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO

11y Emily Alford

Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO

Google recently made changes to its Local Pack. Now only exhibiting three top search results, here are five tips to help optimize your SEO strategy an...

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10 Things That Changed in Advertising During the Last Decade
Marketing

10 Things That Changed in Advertising During the Last Decade

11y Guest

10 Things That Changed in Advertising During the L...

In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...

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Why Ad Viewability Matters More Than Above-the-Fold Targeting
Display Advertising

Why Ad Viewability Matters More Than Above-the-Fold Targeting

11y Tim Nichols

Why Ad Viewability Matters More Than Above-the-Fol...

What does the concept of ad viewability mean in the context of strategy? And what makes it more significant than above-the-fold targeting? Read More...

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4 Strategic Tips for Building a Lasting Social Campaign in China
Asia

4 Strategic Tips for Building a Lasting Social Campaign in China

11y Sophie Loras

4 Strategic Tips for Building a Lasting Social Cam...

We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...

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Defining Fluid Leadership in an Age of Change
Marketing

Defining Fluid Leadership in an Age of Change

11y Robin Neifield

Defining Fluid Leadership in an Age of Change

This defines the necessary leadership characteristics needed to consistently lead a quality team to success in the inherently transient business of di...

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Digital Marketing People on the Move: End of Summer Edition
Marketing

Digital Marketing People on the Move: End of Summer Edition

11y Yuyu Chen

Digital Marketing People on the Move: End of Summe...

This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their...

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Your Mobile-Only Customer Experience Guidebook
Marketing

Your Mobile-Only Customer Experience Guidebook

11y Tessa Wegert

Your Mobile-Only Customer Experience Guidebook

Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy b...

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The Opportunity of Wearable Tech for Retail Marketers
Ecommerce

The Opportunity of Wearable Tech for Retail Marketers

11y Alex LePage

The Opportunity of Wearable Tech for Retail Market...

Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...

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3 Overlooked Holiday Planning Must-Haves
Ecommerce

3 Overlooked Holiday Planning Must-Haves

11y Jim Davidson

3 Overlooked Holiday Planning Must-Haves

Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into thei...

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Translating User Generated Content
Asia

Translating User Generated Content

11y Christian Arno

Translating User Generated Content

Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all cust...

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When Good Shoppers Stray
B2C Email Marketing

When Good Shoppers Stray

11y Jim Davidson

When Good Shoppers Stray

Bronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abando...

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3 Auto Brand Films, 3 Vital Lessons in Storytelling
Automotive

3 Auto Brand Films, 3 Vital Lessons in Storytelling

11y Tessa Wegert

3 Auto Brand Films, 3 Vital Lessons in Storytellin...

Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...

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Why an Intent Strategy Can Solve the Ad Blocking Problem
Display Advertising

Why an Intent Strategy Can Solve the Ad Blocking Problem

11y Som Puangladda

Why an Intent Strategy Can Solve the Ad Blocking P...

One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...

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Real-Time Analytics: What Is It Good For?
Actionable Analysis

Real-Time Analytics: What Is It Good For?

11y David Sprinkle

Real-Time Analytics: What Is It Good For?

Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effe...

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Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay
Asia

Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotography...

11y Sophie Loras

Tweets of the Week: Visual Splendor as Twitter Cel...

Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...

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7 Things That Really Great Online Media Buyers Do
Media

7 Things That Really Great Online Media Buyers Do

11y Tim Nichols

7 Things That Really Great Online Media Buyers Do

Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing ...

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3 Digital Trends to Watch Out for in Asia
Asia

3 Digital Trends to Watch Out for in Asia

11y Sophie Loras

3 Digital Trends to Watch Out for in Asia

Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends th...

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Minimize Pricing Pain and Increase Conversion
Acquisition

Minimize Pricing Pain and Increase Conversion

11y Tim Ash

Minimize Pricing Pain and Increase Conversion

In marketing, the quality of a price presentation can influence conversion rates. Use these suggestions to refine your price presentation strategy and...

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The Ultimate Marketing Plan: Revisited
Asia

The Ultimate Marketing Plan: Revisited

11y Ohad Hecht

The Ultimate Marketing Plan: Revisited

Summer isn't over yet, but now is the time to start planning your marketing strategy for the year ahead. Read More...

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The Importance of Conversations With Consumers
Marketing

The Importance of Conversations With Consumers

11y Benjamin Spiegel

The Importance of Conversations With Consumers

Direct communication between brands and consumers is invaluable. Here's how consumer insights can enhance marketing strategy and create campaigns of s...

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How to Develop Your Own Powerful Online Brand
Marketing

How to Develop Your Own Powerful Online Brand

11y Jasmine Sandler

How to Develop Your Own Powerful Online Brand

How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate ...

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Service Before Product When it Comes to User Micro-Moments
Asia

Service Before Product When it Comes to User Micro-Moments

11y Scott Heron

Service Before Product When it Comes to User Micro...

Marketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Read More...

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