Does Standing Out Sometimes Mean Fitting In?
Marketing

Does Standing Out Sometimes Mean Fitting In?

11y Ian Chee

Does Standing Out Sometimes Mean Fitting In?

While the goal of most marketers is to stand out from the crowd, could it sometimes be beneficial to fit in instead? Read More...

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Is CRO a Dead End?
Acquisition

Is CRO a Dead End?

11y Bryan Eisenberg

Is CRO a Dead End?

Is conversion rate optimization, in its current state, truly a sustainable and effective strategy? Read More...

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It’s the End of the Retail World as We Know It
Asia

It’s the End of the Retail World as We Know It

11y Ohad Hecht

It’s the End of the Retail World as We Know It

Retail businesses not yet engaging in online platforms need to catch up, and quickly. Trade is in our bones. Read More...

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7 Data-Driven Ways to Improve the Content Experience
Data insights

7 Data-Driven Ways to Improve the Content Experience

11y Mathew Sweezey

7 Data-Driven Ways to Improve the Content Experien...

Content marketing isn't going anywhere, and new sources of data can help you to improve the content experience for your consumers. Read More...

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How Agencies Buy Marketing Technology
Marketing

How Agencies Buy Marketing Technology

11y Marko Muellner

How Agencies Buy Marketing Technology

The relationship between agencies, marketing software vendors, and the brands they serve is a complicated one. Let's try and break it down. Read More...

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Chinese Government Cracks Down on Fake Social Accounts
Asia

Chinese Government Cracks Down on Fake Social Accounts

11y Sophie Loras

Chinese Government Cracks Down on Fake Social Acco...

Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Read...

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VIDEO: Why Does Gen Z Matter to Ford?
Social

VIDEO: Why Does Gen Z Matter to Ford?

11y Yuyu Chen

VIDEO: Why Does Gen Z Matter to Ford?

In this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how t...

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How to Use Social Media to Climb the Career Ladder
Marketing

How to Use Social Media to Climb the Career Ladder

11y Jasmine Sandler

How to Use Social Media to Climb the Career Ladder

Are you using social tools effectively enough that they could help you move forward in your digital marketing career? Read More...

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5 Templates for Successful Social Web Content
Marketing

5 Templates for Successful Social Web Content

11y Kevin Lee

5 Templates for Successful Social Web Content

These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Read More...

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Breakthrough: Use Millennial Marketing to Reach Boomers
Marketing

Breakthrough: Use Millennial Marketing to Reach Boomers

11y Jeanniey Mullen

Breakthrough: Use Millennial Marketing to Reach Bo...

How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Read More...

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Take a Break for Goodness Sake
Data insights

Take a Break for Goodness Sake

11y Jim Sterne

Take a Break for Goodness Sake

For something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear....

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What Marketers Can Learn From the Oscars
Marketing

What Marketers Can Learn From the Oscars

11y Kristin Kovner

What Marketers Can Learn From the Oscars

The biggest award show of the year has a lot to teach marketers - are you ready to learn from the stars? Read More...

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Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push
Asia

Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

11y Sophie Loras

Cathay Pacific Asks What Is #LifeWellTravelled in ...

The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled...

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Down With the Expert, Up With the Customer
Marketing

Down With the Expert, Up With the Customer

11y Mathew Sweezey

Down With the Expert, Up With the Customer

Your customers are the ones you should really be listening to when it comes to taking advice about what works for your marketing strategies. Read More...

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Millennials Aren’t All Bad — If You Know How to Inspire Them
Marketing

Millennials Aren’t All Bad — If You Know How to Inspire Them

11y Alan Cutter

Millennials Aren’t All Bad — If You Know How to In...

To motivate the young workforce in your start-up, you need to think outside the box. Read More...

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Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola
Conference Coverage

Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola

11y Mel Carson

Social Media & Storytelling: An Interview With...

In advance of his day-one keynote at this year's ClickZ Live New York, Coca-Cola's Tim Goudie chats with us about social media and storytelling. Read ...

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Change Agents Are Irrelevant
Marketing

Change Agents Are Irrelevant

11y B. Bonin Bough

Change Agents Are Irrelevant

In today's technology-obsessed, consumer-driven world, dedicated "change agents" are no longer needed. Instead, each employee needs to be forward-thin...

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Don’t Get Shacked
Marketing

Don’t Get Shacked

11y Dave Evans

Don’t Get Shacked

What contributed to the failure of RadioShack? Could a a better use of social technology have made a difference for the brand? Read More...

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The Continued Move Toward Marketing Automation
Asia

The Continued Move Toward Marketing Automation

11y Andy Radovic

The Continued Move Toward Marketing Automation

Recent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Read More...

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Pizza Hut Australia Pulls Vegemite Ad in PR Blunder
Asia

Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

11y Sophie Loras

Pizza Hut Australia Pulls Vegemite Ad in PR Blunde...

Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. R...

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2015: Rethinking Programmatic
Media

2015: Rethinking Programmatic

11y Guest

2015: Rethinking Programmatic

Programmatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Read More...

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Use Digital Marketing to Boost Your Digital Coaching
Marketing

Use Digital Marketing to Boost Your Digital Coaching

11y Aaron Kahlow

Use Digital Marketing to Boost Your Digital Coachi...

Digital coaching is on the rise, but you need to employ these content marketing techniques in order to stand out from the pack. Read More...

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Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service
Asia

Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service

11y Sophie Loras

Line Paves Way for M-Commerce in Southeast Asia Wi...

Line’s first mobile grocery app in Thailand is part of an aggressive push into m-commerce across the wider Southeast Asian region, opening up new oppo...

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Global Calendar a Must-Have Tool for International Search Marketing
Asia

Global Calendar a Must-Have Tool for International Search Marketing

11y Motoko Hunt

Global Calendar a Must-Have Tool for International...

A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Read More...

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Social Selling for Sales Success
Asia

Social Selling for Sales Success

11y Safitri Sri

Social Selling for Sales Success

The social media revolution is transforming three important disciplines – marketing, sales, and customer service - and in Indonesia it is no exception...

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The Marketing Team of the Future
Marketing

The Marketing Team of the Future

11y Marko Muellner

The Marketing Team of the Future

As the world of marketing evolves, so must the way in which we structure our organizations and teams. Is your company ready? Read More...

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The Marketing Cloud: Broken Promises or a Work in Progress?
Asia

The Marketing Cloud: Broken Promises or a Work in Progress?

11y Ohad Hecht

The Marketing Cloud: Broken Promises or a Work in ...

Has the cloud lived up to its marketing promises? For the time being, it is a work in a progress. Read More...

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