Advertisements increasingly cover every inch of our connected world. How can marketers make their ads stand out from the rest? Read More...
View articleOrganizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from...
View articleNative advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign? Read Mo...
View articlePersonas on their own can only do so much. Marketers also need an action plan in order to make the personas viable. Read More...
View articleAlthough a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable tar...
View articleThe holidays will be here before you know it, and these five tips can help ensure you have a successful holiday email campaign. Read More...
View articleMarketers will now be able to better target campaigns with the use of customer data on HANA. Read More...
View articleWhen we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place? Read ...
View articleA new product by Disqus, the blog comment-hosting service used by 3 million websites, focuses on "interest-based marketing," placing targeted native a...
View articleOn Sunday, a tweet about Alex, a Target employee, became a hit on social media, making the teenager an instant celebrity and providing Target with the...
View articleAlthough the UGG founder started his business before the dawn of CRM systems, marketers can learn a lot from the UGG success story. Read More...
View articleFor effective international content marketing, understanding local interests and audiences is key. Read More...
View articleFor those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider. Read More...
View articleInternet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences. Read M...
View articleIn the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming?...
View articleIn partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services p...
View articleIn exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening. Re...
View articleThere have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of...
View articleThere have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for m...
View articleA marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platf...
View articleOver the weekend the platform launched its first ad, a Snap from the movie "Ouija" that appeared in users' Recent Updates feed. But will the lack of t...
View articleThe advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact...
View articleThe addition of Google AdWords' custom affinity audiences allows marketers to target their audience even more specifically. Are you utilizing this too...
View articleWill Ello's closed, data-protected model mean changes for the social advertising landscape? Read More...
View articleBrands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. R...
View articleMarketers must exercise restraint when it comes to their communication with consumers, and only send relevant, appropriate emails and messages. Read M...
View articleThe platform’s Audience Network is available to marketers worldwide, and supports link ads. Read More...
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