Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best...
View articlePandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Rea...
View articleMarketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capit...
View articleThe introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prep...
View articleDoes the language marketers use have an effect on how successful our digital campaigns are? If we change the words we use, could we stack the deck in ...
View articleIn collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights abo...
View articleHow can you use the same tactics to reach both Millennial consumers and Baby Boomers? Read More...
View articleCustomers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Read More...
View articleA look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Read More...
View articleGoogle has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Read More...
View articleBig data means different things in different regions – in China retailers are finding ways to make it useful. Read More...
View articleIn order to connect with consumers, you must use language they relate to and can understand. How can you do that if you're not in their same demograph...
View articleIf you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help. Read More...
View articleThe director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it e...
View articleFacebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilitie...
View articleIn order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to fi...
View articleThe fact that content is king in digital marketing has remained a constant, so here's a look back at some of the content marketing of yesteryear. Read...
View articleToyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. ...
View articleThe world of digital marketing is in a constant state of flux, so what will this next year bring for those of us in the industry? Read More...
View articleProgrammatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid sea...
View articlePartnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the p...
View articleAs Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Read More...
View articleWhile segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting. Read More...
View articleThis past year saw many changes in the world of marketing. Should it be viewed as a time of crisis or a time of innovation? Read More...
View articleMarketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies. Read More...
View articleSMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively. R...
View articleA new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers ...
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