As devices get smaller and voice search starts to replace traditional search, the way users request and view information on the Web is rapidly changin...
View articleWe're at the beginning of a major digital transformation - the advent of the Internet of Things. How will you adapt and react to the new technology av...
View articleAlthough marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Read More...
View articleUsing beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Read More...
View articleIf marketers aren't able to empathize with the segment of the market they're targeting, they won't be able to stay relevant and engaging. Read More...
View articleThese five tips can help you to create effective and engaging digital campaigns on the enterprise level. Read More...
View articleAlthough the UGG founder started his business before the dawn of CRM systems, marketers can learn a lot from the UGG success story. Read More...
View articleThese may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers...
View articleThe consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Read More...
View articleAsia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Read Mor...
View articleThe marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy...
View articleAfter surveying marketers and rating their businesses, Forrester Consulting found that those who qualify as modern marketers are more likely to exceed...
View articleCustomer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are al...
View articleProgrammatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Read M...
View articleMarketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Read More...
View articleDigital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers....
View articleWhat makes an analytics-empowered company? There are five key factors that allow an organization to take advantage of all that analytics have to offer...
View articleIn today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Read More...
View articleIf you focus on these seven planning ideas, you will be on your way to ensuring successful digital campaigns. Read More...
View articleThe introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be...
View articleFox has signed a programmatic partnership with Google’s DoubleClick Ad Exchange and Vindico to monetize both display and video impressions. Read More...
View articleMarketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your ow...
View articleA study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing aut...
View articleAs programmatic continues to gain ground in the ad-tech industry, some marketers are wary of its shortcomings. Here's why programmatic buying is actua...
View articleMultiple sources report that Apple is set to launch mobile payments for iPhone on September 9. Will the prospective move knock Google off its throne? ...
View articleEven in our hyper-connected world, positioning your start-up in one of the world's entrepreneurial clusters could help you set yourself up for greater...
View articleThe museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you ...
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