Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its sp...
View articleHow the influence of "cord-cutters" is changing television as we know it. Read More
View articleWhile interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the prom...
View articleShould brands that aren't part of a given TV broadcast get involved in its backchannel? Read More...
View articleCombine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particula...
View articleA recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Read More...
View articleClearly Twitter gets it: TV is here to stay. Part two in a two-part series. Read More...
View articleCornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resource...
View articleBroadcasters are clinging to an expiring era and advertisers may need to forge into the new world first. Read More...
View articleWhile TV drives reach and ad spend, dual screening with players such as Shazam presents huge opportunities. Read More...
View articleDid any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...
View articleThe partnership will enable the companies to target B2B and B2C audiences. Read More...
View articleA look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads. Read More...
View articleConsumers who get their news on mobile devices look for ads that are relevant to the news, according to a new study from mobile ad network Mojiva. Rea...
View articleHow to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action. Read M...
View articleA new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Read More...
View articleInstead of Santa and the North Pole, toy store chain Toys “R” Us is utilizing a newsroom and reporters in some of its digital promotional efforts this...
View articleNowLab execs from Australia, Shanghai, and Korea share emerging tech that's going to be hot in 2013 and why they matter for marketers. Read More...
View articleMarketers and agencies that represent high-end products and services should explore this channel. Here's why. Read More...
View articleIn an effort to keep up with rapid changes in social behavior and technology, TV Guide has to reinvent its online and mobile business at least once a ...
View articleMobile first is a marketing term that might be correct for right now, but it needs to evolve. Here's why. Read More...
View articleIf you're already investing in your mobile or social strategy, start investing in a smart TV strategy. Here's why. Read More...
View articleChoice, control, and general on-demand access are becoming the expectation rather than the exception. Read More...
View articlePossibly the biggest revolution the Internet has wrought is that it's provided a way to separate information from the medium that carries it. Read Mor...
View articleUSA Network and Viggle plug into classic movie airing for charity. Read More...
View articleWhile digital content and online ads may be benefiting from increased viewing time, how much are viewers actually seeing? Read More...
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