These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campai...
View articleYouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what'...
View articleAirbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie. Read More...
View articleBrands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Read...
View articleTwitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce. Read More...
View articleThe spirits brand is promoting Jim Beam Honey with a fictional lawsuit and assorted digital content. Read More...
View articleTwitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the twee...
View articleTaylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen. Read More...
View articleRenaissance Hotels creates an interactive film- based game called Discovery Doors. The game plays on the hotel’s discovery theme, saying: “There is so...
View articleFrom this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to r...
View articleThe ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a ...
View articleBy next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Read More...
View articleTo help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 ...
View articleShooting for morning motivation and fun, the fictional mascot expands the brand’s target to millennials and includes a new website and social profiles...
View articleThe brand's Undercover Color campaign introduces women to a new range of underwear and shares information about color trends. Read More...
View articleThe new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters. Read More...
View articleThe number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. Read More...
View articleTwitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser ...
View articleDr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Read Mo...
View articleThe experience includes a virtual community, Twitter Concierge and Twitter Party Suites for a “young and social” demographic. Read More...
View articleSocial TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States. Read More...
View articleA new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare. Rea...
View articleThe second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue s...
View article#RoyalBaby is the biggest advertunity since the Super Bowl, and companies on both sides of the pond are trying to get a glow via social media, the qui...
View articleFacebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social...
View articleBig data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users th...
View articleA closer look at some tactics that can help add lead generation and actual measurable results into the mix of your social program. Read More...
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