Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’
Social

Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

13y Susan Kuchinskas

Social Marketing Platforms Will Allow Brands To ‘B...

How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into socia...

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AP Twitter Hacking Highlights Need for Increased Online Security Measures
Social

AP Twitter Hacking Highlights Need for Increased Online Security Measures

13y Melanie White

AP Twitter Hacking Highlights Need for Increased O...

Earlier today, hackers compromised the Twitter account of the Associated Press (AP) sending out an erroneous tweet about an attack at the White House,...

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14 Ways to Link Social and SEO
Social

14 Ways to Link Social and SEO

13y Harry Gold

14 Ways to Link Social and SEO

Social media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Read More...

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Independent Artists Embrace Twitter Music to Raise Exposure
Social

Independent Artists Embrace Twitter Music to Raise Exposure

13y Matt Kapko

Independent Artists Embrace Twitter Music to Raise...

Twitter released one of the worst-kept secrets in technology last week, further spring-boarding its business into a media company with a standalone iO...

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Hey Zuckerberg! Here's Some Free Advice
Marketing

Hey Zuckerberg! Here's Some Free Advice

13y Gary Stein

Hey Zuckerberg! Here's Some Free Advice

Facebook: please give us a much better management interface for community management and the chance to do rich media. Read More...

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Twitter's New Keyword Targeting System 'Vital' Tool for Marketers
Social

Twitter's New Keyword Targeting System 'Vital' Tool for Marketers

13y James Dohnert

Twitter's New Keyword Targeting System 'Vital' Too...

Twitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants belie...

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Digital Proxies Hype Addictive Qualities of Black Ops Map Pack
Marketing

Digital Proxies Hype Addictive Qualities of Black Ops Map Pack

13y Susan Kuchinskas

Digital Proxies Hype Addictive Qualities of Black ...

Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer,...

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Inside the Real-Time Marketing 'War Room'
Analytics

Inside the Real-Time Marketing 'War Room'

13y Dilip Venkatachari

Inside the Real-Time Marketing 'War Room'

The new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war roo...

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Twitter's Take on the Boston Marathon Tragedy
Social

Twitter's Take on the Boston Marathon Tragedy

13y Melanie White

Twitter's Take on the Boston Marathon Tragedy

As the sad news of the Boston marathon bombings continues to be revealed, the power of Twitter has made sure that once again, we are at the forefront ...

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Wanderful Brings Social Shopping to Newspapers
Social

Wanderful Brings Social Shopping to Newspapers

13y Susan Kuchinskas

Wanderful Brings Social Shopping to Newspapers

No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save....

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Mobile Ad Networks Begin Taking a Back Seat to Publishers
Media

Mobile Ad Networks Begin Taking a Back Seat to Publishers

13y Matt Kapko

Mobile Ad Networks Begin Taking a Back Seat to Pub...

Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. ...

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How to Manage the Social Media Overload
Social

How to Manage the Social Media Overload

13y Jasmine Sandler

How to Manage the Social Media Overload

Five key ways to manage your social media marketing so you can sleep at night and see social media working for you. Read More...

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How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY
Social

How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

13y John Lee

How a Hashtag and Shiny Shoes Brought B2B Social t...

How four pairs of flashy shoes proved why successful social media campaigns are no accident. Read More...

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Krazy Glue Seeks Consumer Repairs for Krazy Big Fix
Marketing

Krazy Glue Seeks Consumer Repairs for Krazy Big Fix

13y Lisa Lacy

Krazy Glue Seeks Consumer Repairs for Krazy Big Fi...

The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed. Read More...

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VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrends
Marketing

VIDEO: Big City, Bright Lights, Brighter Shoes #Didyouseethat With Webtrend...

13y Melanie White

VIDEO: Big City, Bright Lights, Brighter Shoes #Di...

#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever. Read More...

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Head and Shoulders Asks Baseball Fans to Tweet Whiffs
Marketing

Head and Shoulders Asks Baseball Fans to Tweet Whiffs

13y Lisa Lacy

Head and Shoulders Asks Baseball Fans to Tweet Whi...

The campaign coincides with the launch of the Head and Shoulders with Old Spice. Read More...

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Build Your Brand Online: Leveraging Facebook and Twitter
Social

Build Your Brand Online: Leveraging Facebook and Twitter

13y Dave Evans

Build Your Brand Online: Leveraging Facebook and T...

Learn to see the social web with your online presence at the core. Read More...

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#SESNY: Optimizing Second Screen Engagement: Lessons for Brands From Twitter
Media

#SESNY: Optimizing Second Screen Engagement: Lessons for Brands From Twitte...

13y Thom Craver

#SESNY: Optimizing Second Screen Engagement: Lesso...

Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013. Read More...

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Virgin Atlantic Delivers Splashes of Red to East Coast Followers
Marketing

Virgin Atlantic Delivers Splashes of Red to East Coast Followers

13y Lisa Lacy

Virgin Atlantic Delivers Splashes of Red to East C...

The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO. Read More...

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Viral Spikes: The Power of the Share
Social

Viral Spikes: The Power of the Share

13y Harry Gold

Viral Spikes: The Power of the Share

How many marketing tactics and programs have you constructed around encouraging social shares? Read More...

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The Essentials: 6 Things Every Brand Needs
Marketing

The Essentials: 6 Things Every Brand Needs

13y Gary Stein

The Essentials: 6 Things Every Brand Needs

You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a ...

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SocialGuide and Nielsen: Growing Power of Social TV
Ad Industry Metrics

SocialGuide and Nielsen: Growing Power of Social TV

13y James Dohnert

SocialGuide and Nielsen: Growing Power of Social T...

About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Read More...

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Twitter Celebrates Seven Years Since Jack Dorsey's First Tweet
Social

Twitter Celebrates Seven Years Since Jack Dorsey's First Tweet

13y Rosalie Marshall

Twitter Celebrates Seven Years Since Jack Dorsey's...

Twitter boasts 200 million users creating over 400 million tweets. Read More...

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The No. 1 Way to Get More Fans/Follows/Likes
Social

The No. 1 Way to Get More Fans/Follows/Likes

13y Krista Neher

The No. 1 Way to Get More Fans/Follows/Likes

The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Read More...

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Twitter Serves Up New Targeting Options for Small Brands
Social

Twitter Serves Up New Targeting Options for Small Brands

13y Matt Kapko

Twitter Serves Up New Targeting Options for Small ...

While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage m...

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Marketers Eager for Facebook Hashtags
Social

Marketers Eager for Facebook Hashtags

13y Mary Lisbeth D'Amico

Marketers Eager for Facebook Hashtags

Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Read More...

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Latino Marketing Lessons From the Pope
Marketing

Latino Marketing Lessons From the Pope

13y Gustavo Razzetti

Latino Marketing Lessons From the Pope

When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in...

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