Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make th...
View articleThe platform has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular...
View articleA new report from Nielsen shows that video on demand, or time-shifted content, is a fast-growing part of the television ecosystem, providing new and e...
View articleMarketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Read More...
View articleThe interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Read More...
View articleYouTube food content proves to be extremely popular with Millennials. This translates to huge opportunities for brands that can connect with this hung...
View articleMore categories, more tech, and more blurring of the lines at 2014's Cannes Lions. Read More...
View articleBrands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDon...
View articleA new study from Pixability shows that consumer electronics customers are using YouTube to inform their purchase decisions. Read More...
View articleHere are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments. Read M...
View articleIn order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Rea...
View articleUtility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Read More...
View articleThe video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reve...
View articleAs we celebrate one year of video on Instagram, here's a look at how the platform's videos are truly stacking up against YouTube and Vine in the digit...
View articleThe introduction of in-stream HD advertising on mobile devices is leveling the playing field for mobile marketers. Read More...
View articleDigital marketers should take the time to read the GoPro Prospectus Summary, as it contains valuable information on how the company is transforming it...
View articleBased on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectivel...
View articleAuthenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing rea...
View articleIn order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third partie...
View articleThere are free online marketing methods you can use to get your business noticed - all you need is time and a little creativity to put them in motion....
View articleThe rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate ...
View articleIn the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Read More...
View articleConsumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Read More...
View articleHow will those in the digital marketing ecosystem be affected by YouTube's acquisition of Twitch, the leading gaming platform? Read More...
View articleNew figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch. Read More...
View articleThe new multimedia campaign from appliance maker LG seeks to focus on what moms really think. Read More...
View articleWhile marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are f...
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