The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...
View articleClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Read More...
View articleAs we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big...
View articleTwitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely...
View articleThe world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first. Read More...
View articleFor the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the li...
View articleAs Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Read More...
View articleFor the first time, the jewelry brand is featuring a same-sex couple in its engagement campaign. Read More...
View articleNewcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger br...
View articleAs the connected devices market continues to grow, marketers are more interested in what data they can glean from the technology instead of the new te...
View articleTwitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the c...
View articleThe beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads. Read More...
View articleFacebook strengthens is video marketing capabilities with the addition of yet another custom technology platform. Read More...
View articleFacebook’s video growth is surging, so is the social platform poised to take on Google-owned YouTube in the future? Read More...
View articleIn the New Year, TV buyers should take a close look at in-stream video and authenticated viewing. Read More...
View articleAt CES in Las Vegas, the search giant announced that it will offer viewability reports across its ad platforms, and touted the early success of its pr...
View articleAs the chain tries to revitalize its "I'm lovin' it" tagline, the "Archenemies" video, created by Leo Burnett, focuses on love, though ignores the ele...
View articleWe consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. ...
View articleIn this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media compan...
View articleFrom ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social...
View articleIKEA Spain has released a holiday ad that uses an emotional Christmas experiment to create engagement and goodwill without heavy branding. Read More...
View articleThe trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So ...
View articleThis year has seen big changes in the world of TV, including the rise of mobile and the "appification" of the television space. What's next for 2015? ...
View articleThe new additions to AdWords for video will help marketers create ads that people choose to watch. Read More...
View articleMany brands give back to their favorite causes during the holidays. WestJet and UPS explain how companies can generate goodwill while sharing their go...
View articleBased on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? Read More...
View articleIn the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach i...
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