Viewing content marketing strategies through a performance marketer's eyes can help marketers see that each piece of content needs to be created with ...
View articleThe debate over net neutrality could have a larger impact on marketers than expected, as it greatly affects the education of future digital marketers....
View articleAs the digital environment in Asia continues to develop, competition will increase and new advertising formats will emerge. Brands need to carefully c...
View articleShakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marke...
View articleHumor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating rela...
View articleSometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here...
View articleBy measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a bett...
View articleConnected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in...
View articleMobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Re...
View articleThe video creation platform allows small businesses to create effective video marketing content in the cloud without the expensive, complicated hassle...
View articleNow that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability...
View articleVine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use...
View articleThe humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views ...
View articleThe latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this...
View articleGoPro's mix of high-quality footage with a first-person aesthetic makes its videos irresistible to the Millennial audience. How can marketers take adv...
View articleIncorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and incre...
View articleThe social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own ...
View articleThe platform has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular...
View articleA new report from Nielsen shows that video on demand, or time-shifted content, is a fast-growing part of the television ecosystem, providing new and e...
View articleApple's enhancements to its Apple TV platform are exciting, but they raise the question of why the company hasn't fully opened the playing field for v...
View articleMarketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Read More...
View articleThe interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Read More...
View articleYouTube food content proves to be extremely popular with Millennials. This translates to huge opportunities for brands that can connect with this hung...
View articleBrands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDon...
View articleA new study from Pixability shows that consumer electronics customers are using YouTube to inform their purchase decisions. Read More...
View articleHere are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments. Read M...
View articleIn order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Rea...
View article