Utility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Read More...
View articleThe video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reve...
View articleAs we celebrate one year of video on Instagram, here's a look at how the platform's videos are truly stacking up against YouTube and Vine in the digit...
View articleThe auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Read More...
View articleA Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Read More...
View articleThe introduction of in-stream HD advertising on mobile devices is leveling the playing field for mobile marketers. Read More...
View articleDigital marketers should take the time to read the GoPro Prospectus Summary, as it contains valuable information on how the company is transforming it...
View articleThe majority of brands are highly involved in social media content production, but few of them actually test the content before deployment, says the A...
View articleBased on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectivel...
View articleAfter abandoning its Poke app last month, Facebook mistakenly released its new mobile product to rival Snapchat, and then pulled it – but the social n...
View articleThe tech giant has released its own programmatic ad exchange for video ads. Read More...
View articleThe social campaign is an example of a brand marketing to the LGBT community with more than just imagery of same-sex couples and reflects a broader sh...
View articleA recent survey reveals that audiences will take a multi-screen approach to watching 2014 World Cup soccer games. Read More...
View articleIt's clear YouTube isn't playing around with its rumored acquisition of Twitch. This goes far beyond gaming, and YouTube would gain a great deal of mu...
View articleCan Yahoo really launch a viable competitor to Google's YouTube? Read More...
View articleIn order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third partie...
View articleThe rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate ...
View articleIn the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Read More...
View articleConsumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Read More...
View articleHow will those in the digital marketing ecosystem be affected by YouTube's acquisition of Twitch, the leading gaming platform? Read More...
View articleNew figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch. Read More...
View articleConsumers adopting multiple entertainment devices and content providers putting forth the effort to provide them with ultimate convenience assure that...
View articleWhile marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are f...
View articleThe new partnership will simplify the digital advertising experience for marketers in a number of ways, including improved workflow and increased glob...
View articleAs Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Read More...
View articleNow, YouTube users can add a three-second bumper to all of their videos, making it easier to create a consistent brand that fans will recognize. Read ...
View articleJust ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Read More...
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