Advertising Week: A Contest for Premium Ad Dollars
Display Advertising

Advertising Week: A Contest for Premium Ad Dollars

14y Zachary Rodgers

Advertising Week: A Contest for Premium Ad Dollars

Video and premium ads are themes so far this year. Read More...

View article
Yahoo, ABC News Pair Up on Content and Sales
Media

Yahoo, ABC News Pair Up on Content and Sales

14y Zachary Rodgers

Yahoo, ABC News Pair Up on Content and Sales

Deal will bring Yahoo exclusive content and premium video ad inventory. Read More...

View article
Yahoo: Deal for iPhone Not Strictly a Hallucination
Media

Yahoo: Deal for iPhone Not Strictly a Hallucination

14y Susan Kuchinskas

Yahoo: Deal for iPhone Not Strictly a Hallucinatio...

Yahoo talks with ClickZ about its mobile search plans and prospects. Read More...

View article
Win Back My Love, Yahoo
Search

Win Back My Love, Yahoo

14y Sage Lewis

Win Back My Love, Yahoo

Five easy steps that Yahoo needs to take to get itself out of its death spiral. Read More...

View article
Digital Spend: The Multi-Billion Dollar Question
Asia

Digital Spend: The Multi-Billion Dollar Question

14y Arun Kumar

Digital Spend: The Multi-Billion Dollar Question

While the Microsoft, Yahoo, and AOL deal is an effort to combat Google and Facebook, a bigger issue needs to be addressed within the digital sector. R...

View article
Yahoo - Bartz - Ramsey, + AOL + Microsoft on Display
Paid Search

Yahoo - Bartz - Ramsey, + AOL + Microsoft on Display

15y Kevin Lee

Yahoo - Bartz - Ramsey, + AOL + Microsoft on Displ...

What does an upcoming strategic partnership between three mega providers of display mean for you as a PPC search advertiser? Read More...

View article
Hong Kong Disneyland Dips Into Digital for Halloween
Asia

Hong Kong Disneyland Dips Into Digital for Halloween

15y Adaline Lau

Hong Kong Disneyland Dips Into Digital for Hallowe...

The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Read More...

View article
Microsoft, AOL, and Yahoo to Cooperate on Display Ad Sales
Display Advertising

Microsoft, AOL, and Yahoo to Cooperate on Display Ad Sales

15y Zachary Rodgers

Microsoft, AOL, and Yahoo to Cooperate on Display ...

Alliance aims to lift CPMs, but data ownership could undermine plan. Read More...

View article
Yahoo Algorithm Change to Take Effect in India
Asia

Yahoo Algorithm Change to Take Effect in India

15y Adaline Lau

Yahoo Algorithm Change to Take Effect in India

Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia. Read More...

View article
Toyota Bets on Yahoo's Strength in Fantasy Football
Marketing

Toyota Bets on Yahoo's Strength in Fantasy Football

15y Christopher Heine

Toyota Bets on Yahoo's Strength in Fantasy Footbal...

Carmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence. Read More...

View article
Yahoo Fires Bartz, Looks to Turn Around Fortunes
Display Advertising

Yahoo Fires Bartz, Looks to Turn Around Fortunes

15y Zachary Rodgers

Yahoo Fires Bartz, Looks to Turn Around Fortunes

Next CEO must shore up sales organization and improve ad technology Read More...

View article
Last Week in Ads: Converse, Heineken [Gallery]
Display Advertising

Last Week in Ads: Converse, Heineken [Gallery]

15y ClickZ News Staff

Last Week in Ads: Converse, Heineken [Gallery]

Shark Night sinks its choppers into Yahoo Movies, and more. Read More...

View article
Getting Into Naver: 3 SEO Tactics That Can Make a Difference
Asia

Getting Into Naver: 3 SEO Tactics That Can Make a Difference

15y Andy Radovic

Getting Into Naver: 3 SEO Tactics That Can Make a ...

Consider these tested approaches to help you gain more visibility in Korea. Read More...

View article
Trademark Issues With PPC? Ways to Take Back Your Brand
Paid Search

Trademark Issues With PPC? Ways to Take Back Your Brand

15y Lisa Raehsler

Trademark Issues With PPC? Ways to Take Back Your ...

Take control of your brand in PPC by submitting trademark forms to search engines, asking the company nicely to stop, and controlling your brand prese...

View article
Senior Ad Exec Dev Patel Leaves Yahoo
Display Advertising

Senior Ad Exec Dev Patel Leaves Yahoo

15y Zachary Rodgers

Senior Ad Exec Dev Patel Leaves Yahoo

A well-regarded steward of Yahoo's advertising products departs. Read More...

View article
Yahoo Aims for Local Auto Ad Boost in Belo Deal Expansion
Marketing

Yahoo Aims for Local Auto Ad Boost in Belo Deal Expansion

15y Kate Kaye

Yahoo Aims for Local Auto Ad Boost in Belo Deal Ex...

Yahoo to expand partnerships with Belo TV stations in the coming year. Read More...

View article
Search Wars: Microsoft and Yahoo Transition Europe Organic SERPS
Paid Search

Search Wars: Microsoft and Yahoo Transition Europe Organic SERPS

15y Kevin Lee

Search Wars: Microsoft and Yahoo Transition Europe...

Q&A with the Bing-Yahoo team about conversions, social integration, and more. Read More...

View article
Top 25 U.S. Online Properties, June 2011
Audience

Top 25 U.S. Online Properties, June 2011

15y Jack Marshall

Top 25 U.S. Online Properties, June 2011

A look at the top 25 online properties in the U.S. during June. Read More...

View article
Yahoo's Sales Staff Exodus Hits Display Ad Business
Display Advertising

Yahoo's Sales Staff Exodus Hits Display Ad Business

15y Jack Marshall

Yahoo's Sales Staff Exodus Hits Display Ad Busines...

Yahoo blamed a dip in revenues and display on sales staff upheaval and inexperience. Read More...

View article
Smart Ads for Smart Advertisers...Are You One of Them?
Marketing

Smart Ads for Smart Advertisers...Are You One of Them?

15y Julie Batten

Smart Ads for Smart Advertisers...Are You One of T...

Are you leveraging the newest type of online advertising - behaviorally-based customizable ads? Read More...

View article
Top U.S. Online Ad Providers, May 2011
Ad Industry Metrics

Top U.S. Online Ad Providers, May 2011

15y Jack Marshall

Top U.S. Online Ad Providers, May 2011

Google's network tops this list of the largest online ad sellers, ranked by reach. Read More...

View article
Schema.org - Do I Need to Pay Attention to This?
Search

Schema.org - Do I Need to Pay Attention to This?

15y Crispin Sheridan

Schema.org - Do I Need to Pay Attention to This?

The alliance between the three big search engines and what it means for your search marketing. Read More...

View article
3 Winning Quality Link Building Strategies That Cost You Nothing
Asia

3 Winning Quality Link Building Strategies That Cost You Nothing

15y Motoko Hunt

3 Winning Quality Link Building Strategies That Co...

Take control of your SEO and review your linking strategies by following these tips. Read More...

View article
3 Reasons AirPlay Mirroring Is the Most Important Feature of iOS 5
Marketing

3 Reasons AirPlay Mirroring Is the Most Important Feature of iOS 5

15y Jeremy Lockhorn

3 Reasons AirPlay Mirroring Is the Most Important ...

Apple's AirPlay Mirroring will open up a bevy of new opportunities for content (or app) producers and marketers alike. Read More...

View article
Advertisers 'Like' Facebook to the Tune of $2B
Social

Advertisers 'Like' Facebook to the Tune of $2B

15y Christopher Heine

Advertisers 'Like' Facebook to the Tune of $2B

EMarketer's 2011 forecast puts social site ahead of Yahoo, Google. Read More...

View article
Ross Levinsohn Details Yahoo's Failures (And a Few Successes)
Media

Ross Levinsohn Details Yahoo's Failures (And a Few Successes)

15y Zachary Rodgers

Ross Levinsohn Details Yahoo's Failures (And a Few...

Tough love for sales and marketing efforts. Read More...

View article
Yahoo Unveils Deals Service in Hong Kong
Asia

Yahoo Unveils Deals Service in Hong Kong

15y Adaline Lau

Yahoo Unveils Deals Service in Hong Kong

Yahoo Hong Kong is positioning itself as a group-buying services aggregator in the city. Read More...

View article
1 8 9 10 11 12 15