Youku to Acquire Tudou in $1B Deal
Marketing

Youku to Acquire Tudou in $1B Deal

14y Anna Maria Virzi

Youku to Acquire Tudou in $1B Deal

Two online video sites in China to merge, expanding reach and reducing expenses. Read More...

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'Kony 2012': Blueprint for a Social Media Revolution
Marketing

'Kony 2012': Blueprint for a Social Media Revolution

14y Sean Carton

'Kony 2012': Blueprint for a Social Media Revoluti...

The seven social media lessons the "Kony 2012" video can teach marketers. Read More...

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How Unilever Connects With Hispanics on Facebook
Marketing

How Unilever Connects With Hispanics on Facebook

14y Anna Maria Virzi

How Unilever Connects With Hispanics on Facebook

Q&A: The brand's multicultural marketing director shares three best practices for building community. Read More...

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Online Upfront Gains Steam With YouTube, Yahoo, Et Al
Media

Online Upfront Gains Steam With YouTube, Yahoo, Et Al

14y Susan Kuchinskas

Online Upfront Gains Steam With YouTube, Yahoo, Et...

Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Read More...

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Honey I Shrunk the TV... and Made It Better
Asia

Honey I Shrunk the TV... and Made It Better

14y Mandeep Grover

Honey I Shrunk the TV... and Made It Better

More people are watching network programs online. How are you adapting messages to this emerging trend? Read More...

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Pharma Dives Deeper Into Social Marketing
Social

Pharma Dives Deeper Into Social Marketing

14y Kate Kaye

Pharma Dives Deeper Into Social Marketing

YouTube videos to counteract fake Viagra, and a pharma Facebook game. Read More...

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YouTube Unveils 2 Auto Channels With Premium Partners
Media

YouTube Unveils 2 Auto Channels With Premium Partners

14y Lisa Lacy

YouTube Unveils 2 Auto Channels With Premium Partn...

Another step forward in premium content strategy. Read More...

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Heineken Runs Global Facebook Ads for Valentine's Day
Social

Heineken Runs Global Facebook Ads for Valentine's Day

14y Christopher Heine

Heineken Runs Global Facebook Ads for Valentine's ...

The romantic customizable campaign also includes a live YouTube event. Read More...

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Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views
Media

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views

14y Christopher Heine

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Ge...

Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Read More...

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Super Bowl Ads Online: To Seed or Not to Seed?
Media

Super Bowl Ads Online: To Seed or Not to Seed?

14y Christopher Heine

Super Bowl Ads Online: To Seed or Not to Seed?

Marketers use digital to get most out of big game spends. But is it effective? Read More...

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5 Biggest Mistakes Businesses Make in Social Media Marketing
Social

5 Biggest Mistakes Businesses Make in Social Media Marketing

14y Krista Neher

5 Biggest Mistakes Businesses Make in Social Media...

And how to avoid them. Read More...

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48 Items That Technology Will Replace This Decade
Marketing

48 Items That Technology Will Replace This Decade

14y Erik Qualman

48 Items That Technology Will Replace This Decade

Predictions: These changes stand to affect the future of media, marketing, and commerce. Read More...

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7 Top Online Marketing Trends for 2012 [Data Included]
Actionable Analysis

7 Top Online Marketing Trends for 2012 [Data Included]

14y Heidi Cohen

7 Top Online Marketing Trends for 2012 [Data Inclu...

How to get your marketing plans on the right track. Read More...

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By the Numbers: 14 Stats About the Year of Mobile and Social
Marketing

By the Numbers: 14 Stats About the Year of Mobile and Social

14y Anna Maria Virzi

By the Numbers: 14 Stats About the Year of Mobile ...

2011 turned out to be a blockbuster year for e-commerce, mobile, and social networks - and Rebecca Black and Lady Gaga, too. Read More...

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Memorable Campaigns of 2011
Media

Memorable Campaigns of 2011

14y Tessa Wegert

Memorable Campaigns of 2011

Brands show us that when it comes to online media, we haven't done it all yet. Read More...

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Obama Camp Horns in on Iowa GOP Online Turf
Marketing

Obama Camp Horns in on Iowa GOP Online Turf

14y Kate Kaye

Obama Camp Horns in on Iowa GOP Online Turf

ClickZ takes a look at the online media market in Iowa, where voters caucus for Republicans today. Read More...

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The Most Important Question a Brand Must Answer for Success in 2012 Is...
Search

The Most Important Question a Brand Must Answer for Success in 2012 Is...

14y Chris Copeland

The Most Important Question a Brand Must Answer fo...

Brands have more opportunities to influence the purchase path a consumer will take. Read More...

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ClickZ Holiday Social Showdown: Betty Crocker Wins!
Social

ClickZ Holiday Social Showdown: Betty Crocker Wins!

14y ClickZ News Staff

ClickZ Holiday Social Showdown: Betty Crocker Wins...

The cake and cookie mix maker demonstrated that old brands can learn new tricks. Read More...

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5 Innovative Buys You Might Have Missed
Media

5 Innovative Buys You Might Have Missed

14y Tessa Wegert

5 Innovative Buys You Might Have Missed

Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Read More...

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5 Must-Haves for Your 2012 Campaigns
Media

5 Must-Haves for Your 2012 Campaigns

14y Tessa Wegert

5 Must-Haves for Your 2012 Campaigns

The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Read More...

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4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober
Media

4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober

14y Anna Maria Virzi

4 Agencies, 4 Holiday Greetings: Naughty, Nice, an...

Marketing agencies take diverse approaches to interactive holiday greetings Read More...

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Google's Big Bets: YouTube Premium Content and +Pages
Social

Google's Big Bets: YouTube Premium Content and +Pages

14y Alisa Leonard

Google's Big Bets: YouTube Premium Content and +Pa...

What the recent Google and YouTube announcements mean for marketers. Read More...

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ClickZ Holiday Social Showdown: Round One Winners
Social

ClickZ Holiday Social Showdown: Round One Winners

14y ClickZ News Staff

ClickZ Holiday Social Showdown: Round One Winners

Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Read More...

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Brands Increase Recall with TV/Digital Mix, Google Says
Media

Brands Increase Recall with TV/Digital Mix, Google Says

14y Susan Kuchinskas

Brands Increase Recall with TV/Digital Mix, Google...

Six campaigns saw 200 percent lift when adding YouTube to TV buys. Read More...

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ClickZ Holiday Social Showdown: Vote Your Picks!
Social

ClickZ Holiday Social Showdown: Vote Your Picks!

14y ClickZ News Staff

ClickZ Holiday Social Showdown: Vote Your Picks!

Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Read More...

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The Revolution Will (Likely) Not Be Televised
Asia

The Revolution Will (Likely) Not Be Televised

14y Jeff Lippold

The Revolution Will (Likely) Not Be Televised

Why Japanese TV stations and the Internet can't get along. Read More...

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A Guide for Selling Search: 7 Proven Strategies
Asia

A Guide for Selling Search: 7 Proven Strategies

14y Andy Radovic

A Guide for Selling Search: 7 Proven Strategies

As an industry in search, particularly in Asia, we need to pay more attention on selling to be competitive, win new businesses, and drive innovation f...

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