Kenny Powers and K-Swiss: Tag, You're F*cking It
Media

Kenny Powers and K-Swiss: Tag, You're F*cking It

15y Christopher Heine

Kenny Powers and K-Swiss: Tag, You're F*cking It

Scannable codes appearing at 500 Foot Lockers. Read More...

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Google Hand Holding Brings Pharma to YouTube
Healthcare & Pharma

Google Hand Holding Brings Pharma to YouTube

15y Kate Kaye

Google Hand Holding Brings Pharma to YouTube

Google courts pharma as Facebook prepares to force comments on their pages. Read More...

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Do You Know What Your Social Media Marketing Really Costs?
Actionable Analysis

Do You Know What Your Social Media Marketing Really Costs?

15y Heidi Cohen

Do You Know What Your Social Media Marketing Reall...

Five major social business expenses, plus a detailed break out of hidden and not-so-hidden costs. Read More...

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Bachmann Camp Flubs YouTube Videos As Others Slam Obama
Marketing

Bachmann Camp Flubs YouTube Videos As Others Slam Obama

15y Kate Kaye

Bachmann Camp Flubs YouTube Videos As Others Slam ...

GOP hopeful Michele Bachmann's camp mistakenly posted test videos. Read More...

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Tips for Running an Effective SEM Campaign
Asia

Tips for Running an Effective SEM Campaign

15y Antony Yiu

Tips for Running an Effective SEM Campaign

Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Read More...

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Romanian Chocolatier Uses Reverse Psychology, Wins 2 Cannes Grand Prix
Agency Spotlight

Romanian Chocolatier Uses Reverse Psychology, Wins 2 Cannes Grand Prix

15y Zachary Rodgers

Romanian Chocolatier Uses Reverse Psychology, Wins...

Elaborate hoax triggered a powerful patriotic backlash. Read More...

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Intel Escapes to YouTube
Asia

Intel Escapes to YouTube

15y Adaline Lau

Intel Escapes to YouTube

Global chip maker Intel launched two digital campaigns aimed at Asian markets. Read More...

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Scene in Cannes: Reenact a Famous Viral Ad [Video]
Agency Spotlight

Scene in Cannes: Reenact a Famous Viral Ad [Video]

15y Zachary Rodgers

Scene in Cannes: Reenact a Famous Viral Ad [Video]

Popular ads get personal with green screen reenactments, courtesy of YouTube. Read More...

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Inside Garnier's Green Campaign on YouTube
Data insights

Inside Garnier's Green Campaign on YouTube

15y Kate Kaye

Inside Garnier's Green Campaign on YouTube

YouTube stars come out for Garnier and others in branded video channels. Read More...

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Perrier Creates Effervescent YouTube Campaign
Media

Perrier Creates Effervescent YouTube Campaign

15y Lisa Lacy

Perrier Creates Effervescent YouTube Campaign

A video becomes "steamier and wilder" the more people watch it. Read More...

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Vying for Video Subscription
Media

Vying for Video Subscription

15y Tessa Wegert

Vying for Video Subscription

How much are consumers willing to pay to avoid ads? Read More

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4 Ways Video Can Help Your Social Media Marketing Success
Social

4 Ways Video Can Help Your Social Media Marketing Success

15y Liana Evans

4 Ways Video Can Help Your Social Media Marketing ...

Not everyone can be Old Spice. But there are other approaches you can take to help you reach your goals. Read More...

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Traffic to Top U.S. Sites Dipped in April
Audience

Traffic to Top U.S. Sites Dipped in April

15y Jack Marshall

Traffic to Top U.S. Sites Dipped in April

Nine of the 10 most popular U.S. web properties saw fewer users in April. Read More...

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YouTube Hires New VP for Video Ad Push
Data insights

YouTube Hires New VP for Video Ad Push

15y Jack Marshall

YouTube Hires New VP for Video Ad Push

Former P&G digital marketing director will drive expanded video ad efforts. Read More...

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Social Media Solutions on a Budget [Video]
Social

Social Media Solutions on a Budget [Video]

15y SES New York 2011

Social Media Solutions on a Budget [Video]

Free tools can drive new business and create awareness. Read More...

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The Online Community Needs More Progressive Videos
Asia

The Online Community Needs More Progressive Videos

15y Darren Yan

The Online Community Needs More Progressive Videos

A video ad channel is economically more compelling than TV, and here's why. Read More...

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Worst Weatherman Best Practices
Media

Worst Weatherman Best Practices

15y Tessa Wegert

Worst Weatherman Best Practices

A look at how one brand created a great campaign by stirring up a perfect storm of media. Read More...

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Your Social Media Road Map: 3 Steps to Success
Social

Your Social Media Road Map: 3 Steps to Success

15y Dave Evans

Your Social Media Road Map: 3 Steps to Success

How to develop a social technology plan that serves customers and your business. Read More...

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Branding Lessons From the Middle East
Marketing

Branding Lessons From the Middle East

15y Howard Belk

Branding Lessons From the Middle East

Digital marketers have much to learn from the rapid and fundamental shifts in power. Consider these four takeaways Read More...

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Libertarian Think Tank Takes Digital to Lunch
Marketing

Libertarian Think Tank Takes Digital to Lunch

15y Kate Kaye

Libertarian Think Tank Takes Digital to Lunch

Execs from Facebook, YouTube, and digital agencies have joined lunchtime digital training sessions at Cato Institute. Read More...

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Over 1,400 People Get Inside Evian's Baby Inside Video
Data insights

Over 1,400 People Get Inside Evian's Baby Inside Video

15y Ken Liebeskind

Over 1,400 People Get Inside Evian's Baby Inside V...

Over 1,400 people have inserted their images into Evian's new "Baby Inside" campaign video since launch. Read More...

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Taco Bell Aims For Brand Positivity as Lawsuit Is Dropped
Social

Taco Bell Aims For Brand Positivity as Lawsuit Is Dropped

15y Kate Kaye

Taco Bell Aims For Brand Positivity as Lawsuit Is ...

Meanwhile, the restaurant chain gets unexpected buzz out of the fact that today is a special day for pot smokers. Read More...

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Social Search: From Drawing People to a Brand to Bringing the Brand to Them
Asia

Social Search: From Drawing People to a Brand to Bringing the Brand to Them

15y Ashok Lalla

Social Search: From Drawing People to a Brand to B...

Brands need to take a new approach to search optimisation; here's how. Read More...

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Navigating the Annoyance Factor
Media

Navigating the Annoyance Factor

15y Tessa Wegert

Navigating the Annoyance Factor

Are we blowing long-form video advertising by failing to provide more variety in the ads that we serve? Read More...

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Brands Experiment With Ads in Live Streamed Video
Media

Brands Experiment With Ads in Live Streamed Video

15y Jack Marshall

Brands Experiment With Ads in Live Streamed Video

Decorah Eagles generate millions of ad views on Ustream, while YouTube throws its hat in the live streaming ring. Read More...

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GOP Uses Wonky Videos to Push Budget Agenda
Marketing

GOP Uses Wonky Videos to Push Budget Agenda

15y Kate Kaye

GOP Uses Wonky Videos to Push Budget Agenda

Republicans Paul Ryan and Michele Bachmann turn YouTube into a lecture hall, using video to explain economic subjects. Read More...

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4 Reasons Your Boss Should Care About Social Media for SEO
Search

4 Reasons Your Boss Should Care About Social Media for SEO

15y Crispin Sheridan

4 Reasons Your Boss Should Care About Social Media...

Dismissing Facebook and Twitter? Personal communication, rankings, reputation management, and social media sells/converts are four reasons not to. Rea...

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