At Shoptalk Spring 2026, one of the most practical sessions did not focus on vision. It focused on survival. Iced Media’s CEO Leslie Hall, alongside l...
View articleRetail’s shift into an AI-first era is no longer theoretical. At Shoptalk Spring 2026, a packed keynote featuring Sephora and OpenAI made it clear tha...
View articleSean Crawford, MD of SMG North America, on why the next wave of retail media growth won’t come from another programmatic ad slot… it’ll come fro...
View articleMost brands that talk about purpose treat it as a channel. A campaign lever. Something to activate when the quarterly numbers need a story. The result...
View articleSarah Engel has spent more than two decades in marketing. As President of January Digital, she leads the marketing leadership company and media agency...
View articleThe most persuasive TikTok data point Moroccanoil collected in 2025 was not in any dashboard. Staff overheard it at a tennis tournament. In February o...
View articleE-commerce teams are measuring their retail media performance with a number that can be engineered to look good. ROAS is clean, reportable, and easy t...
View articleRetail executives arriving in Vegas this month are not debating whether AI will reshape their business. That debate is already over. The real question...
View articleThe shopping journey has always involved a kind of surrender. You surrender to a brand’s editorial curation when you browse a site. You surrende...
View articleMost organizations right now are running some version of the same experiment: distribute access to AI tools, watch what happens, and try to figure out...
View articleEvery influencer marketer has the same nightmare conversation. The CFO asks for the revenue number. The marketer opens a dashboard full of impressions...
View articleEmily Rose Campbell, Head of Performance at Iced Media, explains why beauty brands need to move past ROAS fixation and DTC-only measurement. She share...
View articleMost apparel brands know their gross margins. Fewer know whether the traffic they are paying for actually generates profit after returns, fulfillment,...
View articleMost retailers chasing fashion credibility start by shrinking their audience. They curate harder, raise prices, and build mystique around scarcity. Th...
View articleShopping used to require a destination. A planned trip to a mall, a catalog spread across a kitchen table, a deliberate channel flip to a home shoppin...
View articleEvery marketer who has stared at a dashboard has quietly wondered the same thing. Is this number real? Does it reflect what actually caused that sale,...
View articleThe modern shopper does not follow a funnel. She watches a TikTok, compares prices on Amazon, checks her Sephora loyalty balance, and buys in store. S...
View articleThe marketing funnel that e-commerce was built on is a decade-old agreement between brands and consumers. Brands pay for attention, consumers click th...
View articleMost retailers say they are customer-centric. Very few of them can tell you exactly what that costs. At REI, the price is quantifiable. It means holdi...
View articleA Q&A with McCall Milligan, Head of Data Science at Fospha, on building the trust layer that makes measurement actually useful Every marketer has ...
View articleWhen eTail Palm Springs convened in February 2025, the mood was cautious optimism. AI dominated almost every stage and hallway conversation, but the q...
View articleFor two decades, marketing invested in being findable. But as shopping moves inside AI conversations, the question facing senior marketers has changed...
View articleMarketing teams are being reshaped by fluid shopping behavior, tighter budgets, and the collapse of the traditional funnel. In this conversation, Cour...
View articleCharlie Clark, Founder of Minty Digital explains why SEO fundamentals still underpin both traditional and AI search visibility, even as zero-click beh...
View articleAt NRF 2026, the signal was clear: AI is rewriting discovery, but the brands that win will be the ones that keep the customer promise, online, in-stor...
View articleShoptalk returns to Vegas March 24–26, and the early speaker lineup is a clear signal: retail media is maturing fast, discovery is shifting again, and...
View articleAt NRF 2026, Ralph Lauren and Microsoft shared how "Ask Ralph" brings brand heritage into conversational commerce, and what it teaches marketers about...
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