At eTail Boston, senior marketing leaders unpacked the real-world challenges of cross-channel attribution, from marketplace blind spots to finance ali...
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View articleJaysen Gillespie unpacks how AI is reshaping performance marketing, from first-party data to guardrails, and what it takes to measure real impact. Lee...
View articleHere's what's shaping Day 1 Zihan Lyu August 11, 2025… Read More...
View articleAt eTail Boston, Sakara Life’s CMO and CFO shared how they turn CMO–CFO tension into better, faster growth decisions through shared definitions, dual ...
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View articleEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleHere’s your 24-hour guide to making it count in Boston Zihan Lyu August 10, 2025 Hi there, Tomorrow kicks off four days of unfiltered conversatio...
View articleHere’s your 24-hour guide to making it count in Boston Zihan Lyu August 10, 2025… Read More...
View articlePlus, drinks on us, you in? Zihan Lyu August 06, 2025 Hi there, Less than a week out, eTail Boston is shaping up to be a… Read More...
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View articleSee what this marketing measurement platform has to say about proving impact in an AI-driven retail world. Zihan Lyu August 02, 2025 Hi there, Le...
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View articleWhat’s Driving Retail’s Next Chapter at eTail Boston 2025 Zihan Lyu July 26, 2025 Hi there, Retail is heading into eTail Boston with a clear mand...
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View articlePLUS: How CeraVe built a $2B brand by blending education and entertainment Read More...
View articleWhat to expect, what’s changed, and what’s coming to the stage this August in Boston. Zihan Lyu July 18, 2025 Hi there, eTail Boston is where&hel...
View articleAdidas is charging ahead with an aggressive growth play, dramatically increasing its marketing investments and reshaping its sales channels to go dire...
View articlePLUS: GaryVee shares the 2025 organic content strategy that actually works Read More...
View articleVuori, the California-based activewear upstart, is celebrating its 10th anniversary this year – and marking the occasion with bold moves in leadership...
View articleHere’s what mattered and what marketers will carry forward. Zihan Lyu July 06, 2025 Welcome to Unofficially MAD//Fest — the official media-partner ne...
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View articleWhat it really takes to drive marketing transformation Zihan Lyu July 04, 2025 Welcome to Unofficially MAD//Fest — the official media-partner newslet...
View articleWhat we saw at MAD//Fest London Zihan Lyu July 03, 2025 Welcome to Unofficially MAD//Fest — the official media-partner newsletter bringing you speake...
View articleInside the key takeaways at MAD//Fest Day 1 Zihan Lyu July 02, 2025 Welcome to Unofficially MAD//Fest — the official media-partner newsletter bringin...
View articleAt MAD//Fest, Duolingo’s Rebeca Ricoy revealed how the world’s sassiest owl wins hearts and downloads without paid media. Zihan Lyu July 02, 2025 Duo...
View articleAt MAD//Fest, marketing leaders from Unilever, Samsung, and Subway shared what it really takes to lead transformation. Hint: it’s not a new strategy d...
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