Facebook at Work Won't Include Ads - For Now
Social

Facebook at Work Won't Include Ads - For Now

11y Emily Alford

Facebook at Work Won't Include Ads - For Now

Facebook reveals Work feature app, which will afford employees an ad-free, office-wide social network separate from their personal profiles. Read More...

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Are Super Bowl Ads Worth the Price? Newcastle Says No
Media

Are Super Bowl Ads Worth the Price? Newcastle Says No

11y Emily Alford

Are Super Bowl Ads Worth the Price? Newcastle Says...

Newcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger br...

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The Internet of Things Could Make Marketing "Magical"
Marketing

The Internet of Things Could Make Marketing "Magical"

11y Emily Alford

The Internet of Things Could Make Marketing "Magic...

In his CES keynote, Samsung's CEO said that the Internet of Things will soon be an everyday reality. To adapt to the new reality, marketers must remai...

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GM Puts Local Search in the Driver's Seat With AtYourService
Ecommerce

GM Puts Local Search in the Driver's Seat With AtYourService

11y Emily Alford

GM Puts Local Search in the Driver's Seat With AtY...

GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major...

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TapSense Launches First Ads for Apple Watch
Display Advertising

TapSense Launches First Ads for Apple Watch

11y Emily Alford

TapSense Launches First Ads for Apple Watch

San Francisco-based TapSense has introduced a programmatic ad platform for Apple's anticipated Apple Watch, which promises a seamlessly integrated ad ...

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5 Holiday Ads That Won Social in 2014
Media

5 Holiday Ads That Won Social in 2014

11y Emily Alford

5 Holiday Ads That Won Social in 2014

We've taken a look back at the five best holiday ads that took social media by storm at the end of 2014, spurring dinner table conversation and sales ...

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Spotlight On: Saatchi & Saatchi LA's President, Chuck Maguy
Agency Spotlight

Spotlight On: Saatchi & Saatchi LA's President, Chuck Maguy

11y Emily Alford

Spotlight On: Saatchi & Saatchi LA's President...

Saatchi & Saatchi LA president Chuck Maguy recently sat down with ClickZ to discuss everything from emotional connections through storytelling to ...

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Spotlight On: Deutsch LA's CDO, Winston Binch
Agency Spotlight

Spotlight On: Deutsch LA's CDO, Winston Binch

11y Emily Alford

Spotlight On: Deutsch LA's CDO, Winston Binch

We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to...

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The Best Campaigns You Didn't See in 2014
Marketing

The Best Campaigns You Didn't See in 2014

11y Emily Alford

The Best Campaigns You Didn't See in 2014

The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the ...

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Toyota Gets Personal Using Twitter's Tailored Audiences
Social

Toyota Gets Personal Using Twitter's Tailored Audiences

11y Emily Alford

Toyota Gets Personal Using Twitter's Tailored Audi...

Toyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. ...

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10 Best Social Media Wins of 2014
Social

10 Best Social Media Wins of 2014

11y Emily Alford

10 Best Social Media Wins of 2014

From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social...

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Twitter/Foursquare Partnership Could Be Game Changer for Marketers
Social

Twitter/Foursquare Partnership Could Be Game Changer for Marketers

11y Emily Alford

Twitter/Foursquare Partnership Could Be Game Chang...

Earlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services. Read M...

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IKEA Spain's Christmas Ad Creates Buzz Without Being Pushy
Media

IKEA Spain's Christmas Ad Creates Buzz Without Being Pushy

11y Emily Alford

IKEA Spain's Christmas Ad Creates Buzz Without Bei...

IKEA Spain has released a holiday ad that uses an emotional Christmas experiment to create engagement and goodwill without heavy branding. Read More...

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10 Worst Social Media Fails of 2014
Social

10 Worst Social Media Fails of 2014

11y Emily Alford

10 Worst Social Media Fails of 2014

We've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut? Read...

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Looking Good While Doing Good: Cause Marketing and the Holidays
Marketing

Looking Good While Doing Good: Cause Marketing and the Holidays

11y Emily Alford

Looking Good While Doing Good: Cause Marketing and...

Many brands give back to their favorite causes during the holidays. WestJet and UPS explain how companies can generate goodwill while sharing their go...

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Kevin Bacon Hawks Local Goods in New Ad Generator
Media

Kevin Bacon Hawks Local Goods in New Ad Generator

11y Emily Alford

Kevin Bacon Hawks Local Goods in New Ad Generator

Nonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money f...

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Proactiv Partners With YouTube to Let Vloggers Shine
Media

Proactiv Partners With YouTube to Let Vloggers Shine

11y Emily Alford

Proactiv Partners With YouTube to Let Vloggers Shi...

Proactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube b...

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Could Aaron Paul's Off-Color Parody of the Yo App Entice Brands?
Media

Could Aaron Paul's Off-Color Parody of the Yo App Entice Brands?

11y Emily Alford

Could Aaron Paul's Off-Color Parody of the Yo App ...

Actor Aaron Paul, of "Breaking Bad" fame, released his own app modeled after this year's controversial Yo app, but instead of sending a simple "Yo," t...

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Fruit of the Loom Shares Rules of Underwear Giving
Marketing

Fruit of the Loom Shares Rules of Underwear Giving

11y Emily Alford

Fruit of the Loom Shares Rules of Underwear Giving

Banner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family sho...

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Girl Scout Cookies Go Digital and Become Even More Irresistible
Ecommerce

Girl Scout Cookies Go Digital and Become Even More Irresistible

11y Emily Alford

Girl Scout Cookies Go Digital and Become Even More...

For the first time in the organization's 100-year history, the Girl Scouts of the U.S.A. will make its cookies available online through individualized...

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Lenovo's Prankvertising Stunt Pulls Views From Shoppers
Media

Lenovo's Prankvertising Stunt Pulls Views From Shoppers

11y Emily Alford

Lenovo's Prankvertising Stunt Pulls Views From Sho...

Computer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighth...

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UNICEF #IMAGINEs a Better World for Children
Media

UNICEF #IMAGINEs a Better World for Children

11y Emily Alford

UNICEF #IMAGINEs a Better World for Children

UNICEF has created an interactive holiday campaign that allows fans to edit themselves into a video of celebrities singing John Lennon's classic anthe...

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Benetton and United Nations Aim to UNHATE Women
Media

Benetton and United Nations Aim to UNHATE Women

11y Emily Alford

Benetton and United Nations Aim to UNHATE Women

United Colors of Benetton has teamed up with the United Nations to combat violence against women through a new video and contest that aims to fund hum...

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Target and TOMS Partner to Give Back This Christmas
Ecommerce

Target and TOMS Partner to Give Back This Christmas

11y Emily Alford

Target and TOMS Partner to Give Back This Christma...

To allow consumers to give as well as get, Target and TOMS will donate food and clothing to those in need with every purchase from their collaborative...

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Rebecca Minkoff and eBay Bring Digital Shopping to the Offline World
Ecommerce

Rebecca Minkoff and eBay Bring Digital Shopping to the Offline World

11y Emily Alford

Rebecca Minkoff and eBay Bring Digital Shopping to...

Fashion designer Rebecca Minkoff's new flagship shore is equipped with touchscreens that allow customers to find merchandise, request additional sizes...

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Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?
Social

Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?

11y Emily Alford

Miami Dolphins Embrace Yo App - Will Other Brands ...

By adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, whi...

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Whirlpool and Upworthy Tug at Heartstrings to Pull in Shares
Social

Whirlpool and Upworthy Tug at Heartstrings to Pull in Shares

11y Emily Alford

Whirlpool and Upworthy Tug at Heartstrings to Pull...

Whirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank t...

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