Up to 31% of eCommerce site revenues were generated from personalised product recommendations during Q4 2014, a new study suggests. Read More...
View articleEveryone has dreams, aspirations and fears – so find out what happens when you give marketers seven questions and one minute to explain what inspires ...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleEnergy giant British Gas is treating Tweeters to a warm bus shelter in Manchester's Piccadilly station, in a stunt to promote Hive. Read More...
View articleSamsung hopes to monetise CyberCook by creating a native advertising channel, allowing brands to place products such as ingredients and appliances in ...
View articleThe Brit Awards has fast become a dreary corporate affair, rarely offering a glimpse of spontaneity or memorable charm further than the odd drunken sl...
View articleExtending our focus on programmatic, we asked expert Edwin Lee, VP of Strategic Accounts at MediaMath, his views on the industry's favourite buzzword ...
View articleThere's often a myth that perpetuates local marketing - to avoid digital. NOPE. As smartphone adoption rises alongside social, traditional methods hav...
View articleCompanies behind cold calling could face fines of up to £500,000 under changes to the law being made by the government. Will the government’s move pro...
View articleAn innovative Unilever digital effort, aimed at lighting up "media dark" rural Indian populations via mobile, has been crowned the world's best market...
View articleBrands should make it easier for consumers to complain about their one-to-one marketing, and even encourage them to do so, in a bid to earn greater co...
View articleThanks to the Football League, football fans on Twitter will be able to light up the famous Wembley arch as part of the build-up to the Capital One Cu...
View articlePassers-by populated a live digital wall stationed at London’s Victoria in a Nurofen campaign to find the source of people’s perceptions of headaches....
View articleLondoners were left questioning their sanity after being approached by a young man, standing alone, asking them to take a picture of him and his ‘frie...
View articleWith a plethora of social tools consuming consumers, standing out can be tricky. It's never been more important to dazzle users' attention spans into ...
View articleThe gold-encrusted advertising premium of the film industry’s premier event comes attached with a golden price tag, a Forbes report proves - but why? ...
View articleTwitter users can trigger a camera by tweeting #Tweetcam complete with the @Burberry Twitter handle. Burberry will then tweet each picture back to the...
View articleFacebook has launched an advertising offensive in the UK in a bid to promote the “connections and the different kinds of friendship that enrich our li...
View articleThis week's unmasked marketer is Ash Bendelow, MD at Brave, who employs an innovative alarm system, looks forward to an internet bill of rights and cr...
View articleDomino’s Pizza has launched a tongue-in-cheek app which lets your rumbles of hunger do the talking. Read More...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleThis man's moon-walk out of the glaring gaze of the camera lens has earned him internet stardom. Caught red-handed mate. Read More...
View articleIn the age of social, we’re all looking to make our tweets fly higher and higher, and researchers at Cornell University may well have cracked the vira...
View articleAdobe's flagship picture-tweaking tool has marked its 25th birthday with a digitally enhanced thank you video, brushed with the message to "Dream On"....
View articleLive weather data will trigger a new outdoor Vauxhall campaign to promote its Corsa model’s heated features. Read More...
View articleBurberry is once again pushing the digital envelope ahead of London’s biggest fashion event by partnering with Line, a Japanese messaging app, to brin...
View articleSizmek has created a social media code-breaking scheme to allow fans to unlock deleted scenes and additional footage from the Hunger Games: Mockingjay...
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