Cloud Atlas author embraces Twitter to tease audience and promote upcoming novel
Acquisition

Cloud Atlas author embraces Twitter to tease audience and promote upcoming ...

12y Huw Jenkins

Cloud Atlas author embraces Twitter to tease audie...

David Mitchell - the writer behind the beautifully disjointed Cloud Atlas - will release 140-character sized chunks of a new short story through Twitt...

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Adidas win World Cup social buzz
Disruptive MarTech

Adidas win World Cup social buzz

12y Huw Jenkins

Adidas win World Cup social buzz

Adidas has become the most talked about brand connected to the 2014 Fifa World Cup – with 1.59m conversations across Twitter, Facebook, blogs and Tumb...

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Proud Whopper: What's inside Burger King's latest viral?
Acquisition

Proud Whopper: What's inside Burger King's latest viral?

12y Huw Jenkins

Proud Whopper: What's inside Burger King's latest ...

At this years San Francisco Gay Pride 2014, Burger King introduced a new burger: the Proud Whopper. Watch the Proud Whopper unwrap for the big reveal....

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iPads and targeted marketing pushing Burberry profits up 12%
Acquisition

iPads and targeted marketing pushing Burberry profits up 12%

12y Huw Jenkins

iPads and targeted marketing pushing Burberry prof...

Total revenue increased to £370m, with the fashion house attributing the climb to a strong consumer-demand for services such as taking orders on iPad ...

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Have your say on the digital skills gap - and win!
Insights

Have your say on the digital skills gap - and win!

12y Huw Jenkins

Have your say on the digital skills gap - and win!

Squared Online are asking you - the wise and knowledgeable .rising audience – what you think about the digital skills shortage. Enter for the chance t...

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Brands react to Germany's historic World Cup triumph
Acquisition

Brands react to Germany's historic World Cup triumph

12y Huw Jenkins

Brands react to Germany's historic World Cup trium...

Brazil's defeat was eye-watering. Alas, all sporting fails must have a silver-branded lining. Read More...

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How powerful are cats in ads?
Insights

How powerful are cats in ads?

12y Huw Jenkins

How powerful are cats in ads?

Catvertising packs a powerful punch. With the help of emotional response technology we can plot a test subject's emotional journey through Three's "Si...

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Click-and-collect demand soaring in UK
Disruptive MarTech

Click-and-collect demand soaring in UK

12y Huw Jenkins

Click-and-collect demand soaring in UK

The insatiable demand for clicky-convenience is nurturing a burgeoning market in the UK. Brands have been scrambling to cash in on the click-and-colle...

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Brands beware: Best reactions to VH1 #AskThicke social fail
Acquisition

Brands beware: Best reactions to VH1 #AskThicke social fail

12y Huw Jenkins

Brands beware: Best reactions to VH1 #AskThicke so...

The pop world's poster boy of misogyny, famous for demoting female equality by roughly two centuries, was slaughtered on Twitter during a social campa...

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Mattesons post 'official meat taster' job ad for Luis Suárez - no really!
Acquisition

Mattesons post 'official meat taster' job ad for Luis Suárez - no really!

12y Huw Jenkins

Mattesons post 'official meat taster' job ad for L...

Following an exciting market reaction to Luis Suárez's masticated departure from the World Cup, Matteson's has joined the flood of Suárez-affixed reac...

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UK mobile adspend £2bn in 2014
Disruptive MarTech

UK mobile adspend £2bn in 2014

12y Huw Jenkins

UK mobile adspend £2bn in 2014

A strong economy and high consumer confidence means mobile adspend in the UK is expected to double to £2bn this year, according to new research. Read ...

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Mockingbird: Twitter adopts Facebook style mobile-app install ads
Disruptive MarTech

Mockingbird: Twitter adopts Facebook style mobile-app install ads

12y Huw Jenkins

Mockingbird: Twitter adopts Facebook style mobile-...

After a successful month-long trial, ads will now appear in Twitter’s news feed with direct links to apps on Apple’s App Store or Google Play. Read Mo...

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How to boost engagement on Google+
Insights

How to boost engagement on Google+

12y Huw Jenkins

How to boost engagement on Google+

Google + has been at the centre of much criticism following its birth - yet it's still alive and clicking - so check out this infographic from Digital...

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Cross-screen Bulmers ad uses Microsoft ID tech
Acquisition

Cross-screen Bulmers ad uses Microsoft ID tech

12y Huw Jenkins

Cross-screen Bulmers ad uses Microsoft ID tech

Bulmers, the fruity refreshment, has released a groundbreaking UK campaign using new Microsoft technology that ensures people never see the same ad tw...

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Dolly Parton (tribute) rescues broken down Glasto-bound travellers in Greenflag stunt
Acquisition

Dolly Parton (tribute) rescues broken down Glasto-bound travellers in Green...

12y Huw Jenkins

Dolly Parton (tribute) rescues broken down Glasto-...

Working nine to five saving up money for your Glastonbury ticket then breaking down en route to the festival would be earth shattering – enter Dolly P...

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Nando's pluck top social score in UK
Insights

Nando's pluck top social score in UK

12y Huw Jenkins

Nando's pluck top social score in UK

The Portuguese chicken restaurant - Nando's - has topped the very first Food and Beverage Social Media Benchmark from eDigitalResearch with more foll...

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Millennials crave status with brand loyalty schemes
Insights

Millennials crave status with brand loyalty schemes

12y Huw Jenkins

Millennials crave status with brand loyalty scheme...

Data has revealed that around one-third of Millennials reported buying something they didn’t need or want just to earn points or increase membership s...

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Tablets war: UK vs US
Disruptive MarTech

Tablets war: UK vs US

12y Huw Jenkins

Tablets war: UK vs US

The US and the UK share a 'special' relationship, and have pretty similar media markets - so how do they compare in the hands-on media device war? Rea...

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Wimbledon: Its digital forehand
Insights

Wimbledon: Its digital forehand

12y Huw Jenkins

Wimbledon: Its digital forehand

With the digital world integral to a major sporting event's social atmosphere, what has the All England Lawn Tennis Club done to bring Wimbledon bounc...

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IDM explores Silverstone's digital reinvention
Events & Awards

IDM explores Silverstone's digital reinvention

12y Huw Jenkins

IDM explores Silverstone's digital reinvention

Last week the .rising team were lucky enough to join marketing professionals from across the UK at IDM's event ‘Silverstone - Experience is everything...

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Tumblr-born Fiat 500 stop motion ads' TV evolution
Acquisition

Tumblr-born Fiat 500 stop motion ads' TV evolution

12y Huw Jenkins

Tumblr-born Fiat 500 stop motion ads' TV evolution...

As if to mirror the birth of GIF on Twitter, Fiat has released a quirky set of TV films featuring various oddities ranging from men in horse masks to ...

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LinkedIn unveils 20 most influential UK brands
Headline News

LinkedIn unveils 20 most influential UK brands

12y Huw Jenkins

LinkedIn unveils 20 most influential UK brands

LinkedIn has revealed the UK's top 20 influential brands using its own engagement rates score. Read More...

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UK top agencies generate £1.48bn
Insights

UK top agencies generate £1.48bn

12y Huw Jenkins

UK top agencies generate £1.48bn

Agencies across the UK have been ranked according to their fee income from their domestic digital activities, as marketing spend on digital expands. R...

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Read all about it: Selfies now airborne with Twitter 'Dronies'
Disruptive MarTech

Read all about it: Selfies now airborne with Twitter 'Dronies'

12y Huw Jenkins

Read all about it: Selfies now airborne with Twitt...

Scaling the dizzying heights of Hollywood's elite just got a taller perspective with Twitter's latest weapon to capture the selfie-crazy social phenom...

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Marketing the World Cup: The opportunity (Infographic)
Insights

Marketing the World Cup: The opportunity (Infographic)

12y Huw Jenkins

Marketing the World Cup: The opportunity (Infograp...

Watched by over 3.6 billion people worldwide, the World Cup 2014 is perhaps the biggest marketing opportunity in living memory. So, what are brands up...

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Video ads with fast cars and pussy cats make viewers finish
Insights

Video ads with fast cars and pussy cats make viewers finish

12y Huw Jenkins

Video ads with fast cars and pussy cats make viewe...

Fluffy felines and fast cars are more likely to tickle UK viewers’ attention spans, with 61% staying tuned until the end of the clip, according to new...

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Quench your digital ambitions with Squared Online at Marketing Week Live '14
Events & Awards

Quench your digital ambitions with Squared Online at Marketing Week Live '1...

12y Huw Jenkins

Quench your digital ambitions with Squared Online ...

Marketing Week Live is one of the biggest shows on the industry calendar and this year Squared Online will be exhibiting their unique online qualifica...

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