The teenagers dominating digital (Infographic)
Insights

The teenagers dominating digital (Infographic)

12y Huw Jenkins

The teenagers dominating digital (Infographic)

Young people are the leaders of tomorrow, and the digital leaders of today. Check out this infographic from One Productions which takes a closer look ...

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Half of smartphone owners are now using their devices to ‘showroom’
Insights

Half of smartphone owners are now using their devices to ‘showroom’

12y Huw Jenkins

Half of smartphone owners are now using their devi...

Smartphone owners are also increasingly using their mobiles to read customer or product reviews when in store (47%) as well as price checking other re...

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#AsdaGnome sets supermarket apart from rivals
Video

#AsdaGnome sets supermarket apart from rivals

12y Huw Jenkins

#AsdaGnome sets supermarket apart from rivals

Who would have thought a gnome could reveal so much about a supermaket? Meet Gavin, Asda's latest weapon in the big brands price war. Read More...

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Brands stunning reactive marketing to #GiveGregTheHoliday email fail
Headline News

Brands stunning reactive marketing to #GiveGregTheHoliday email fail

12y Huw Jenkins

Brands stunning reactive marketing to #GiveGregThe...

Once upon a time Greg emailed his line manager at Arcadia Group requesting annual leave - what ensued was an email storm, followed by a Twitter storm,...

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Rocket Fuel announces integrations with leading video networks to bring the power of Big Data & artificial intelligence to brands
Media

Rocket Fuel announces integrations with leading video networks to bring the...

12y Huw Jenkins

Rocket Fuel announces integrations with leading vi...

Rocket Fuel, a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced integrations with video a...

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McDonalds celebrate World Cup with chip box augmented reality pitch
Acquisition

McDonalds celebrate World Cup with chip box augmented reality pitch

12y Huw Jenkins

McDonalds celebrate World Cup with chip box augmen...

McDonalds is launching a global World Cup digital campaign involving smartphones and its infamous fry boxes in a brand first. Read More...

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UK mobile market is outpacing US
Insights

UK mobile market is outpacing US

12y Huw Jenkins

UK mobile market is outpacing US

The UK mobile market is outpacing that of the US with regard to mobile access prevalence and smartphone penetration, a new study has found. Read More...

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YouTube users unveil new Nissan model in interactive stunt
Acquisition

YouTube users unveil new Nissan model in interactive stunt

12y Huw Jenkins

YouTube users unveil new Nissan model in interacti...

Nissan has raised the curtain on its the new Nissan Pulsar model - calling on the applause of the YouTube audience to help unveil the interactive onli...

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Content is the key to unlock SEO success (Infographic)
Insights

Content is the key to unlock SEO success (Infographic)

12y Huw Jenkins

Content is the key to unlock SEO success (Infograp...

High quality SEO drives clicks with keywords and phrases populating sites with consumers to drive success. Have a look at Brafton's infographic which ...

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What does Facebook's 'Ask' button mean for marketers?
Insights

What does Facebook's 'Ask' button mean for marketers?

12y Huw Jenkins

What does Facebook's 'Ask' button mean for markete...

Facebook has installed a new 'Ask' button, allowing snooping users to request the relationship status of a potential crush – but what does this mean f...

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The definitive guide to eBook marketing (Infographic)
Insights

The definitive guide to eBook marketing (Infographic)

12y Huw Jenkins

The definitive guide to eBook marketing (Infograph...

The world of eBook marketing is as tough and mysterious as the great Wild West - so Placester have come up with this aptly themed infographic to help ...

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Facebook declares war on Snapchat with 'Slingshot' messaging service
Headline News

Facebook declares war on Snapchat with 'Slingshot' messaging service

12y Huw Jenkins

Facebook declares war on Snapchat with 'Slingshot'...

It is rumoured that Facebook has been developing the competitive tool for several months – to combat the growing migration of younger users to other s...

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Foot prints: Adidas app to print favourite Instagram pic on trainers
Acquisition

Foot prints: Adidas app to print favourite Instagram pic on trainers

12y Huw Jenkins

Foot prints: Adidas app to print favourite Instagr...

Set for release in August, the sports brand ‘Adidas Photo Print’ app will be used to print images from Instagram onto the ZX Flux trainer - tapping in...

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Hottest viral: 'State' social platform disses society's obsession with sharing
Insights

Hottest viral: 'State' social platform disses society's obsession with shar...

12y Huw Jenkins

Hottest viral: 'State' social platform disses soci...

State, the world's first "global opinion network" which connects people via their discussion topics, mocks a selfie obsessed society to promote its me...

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What influences online purchasing? (Infographic)
Insights

What influences online purchasing? (Infographic)

12y Huw Jenkins

What influences online purchasing? (Infographic)

In a cluttered online space, consumers are distracted in a Vegas-style onslaught of imagery manipulation - but what actually triggers online purchases...

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Social accounts for 1% of e-commerce in US
Insights

Social accounts for 1% of e-commerce in US

12y Huw Jenkins

Social accounts for 1% of e-commerce in US

More than a quarter of US omnichannel retailers said that less than 1% of traffic to their e-commerce sites came from social networks. Read More...

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UK wins European marketing contest (for confidence)
Insights

UK wins European marketing contest (for confidence)

12y Huw Jenkins

UK wins European marketing contest (for confidence...

‘Keep up or get left behind’ is the general consensus among British marketers, as new research from Adobe reveals that Brits are the most confident i...

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Social tool HootSuite reigns supreme with top firms
Disruptive MarTech

Social tool HootSuite reigns supreme with top firms

12y Huw Jenkins

Social tool HootSuite reigns supreme with top firm...

With as many engagement tools as pictures of Kim Kardashian’s posterior, LeadSift investigated Fortune 100 firms to determine which tool was the most ...

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Mobile phones aren't distracting in-store shoppers - quite the opposite
Insights

Mobile phones aren't distracting in-store shoppers - quite the opposite

12y Huw Jenkins

Mobile phones aren't distracting in-store shoppers...

A recent poll revealed that 22% of US consumers said that mobiles had increased their retail store trips, trumping those who said it decreased by 3 pe...

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How to optimise marketing for the Millennial mindset (Infographic)
Insights

How to optimise marketing for the Millennial mindset (Infographic)

12y Huw Jenkins

How to optimise marketing for the Millennial minds...

Take a look at this infographic from SDL which reveals important insights for tomorrow's marketers to win the attention of one of the biggest buying g...

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World Cup 2014: The digital strategies
Insights

World Cup 2014: The digital strategies

12y Huw Jenkins

World Cup 2014: The digital strategies

With Brazil’s proud World Cup career, a country gripped with social networking hysteria and a sport synonymous with advertising, the event promises to...

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#CokeDrones deliver cans of happiness to Singapore's sky scrapper migrants
Acquisition

#CokeDrones deliver cans of happiness to Singapore's sky scrapper migrants ...

12y Huw Jenkins

#CokeDrones deliver cans of happiness to Singapore...

In March, Coca-Cola Singapore and the Singapore Kindness Movement devised a way to recognise the workers' efforts with small red cylinders of apprecia...

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The power of visual communication (Infographic)
Insights

The power of visual communication (Infographic)

12y Huw Jenkins

The power of visual communication (Infographic)

A picture is worth a thousand words - and marketers are fast realising that visual communication is worth thousands of pounds. Read More...

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8 controversial campaigns - for controversy's sake?
Acquisition

8 controversial campaigns - for controversy's sake?

12y Huw Jenkins

8 controversial campaigns - for controversy's sake...

Brands are well known for constructing controversy around new campaigns to spark conversation - however is controversy for controversy's sake a winnin...

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Half of British consumers feel they can’t interact with favourite brands online
Insights

Half of British consumers feel they can’t interact with favourite brands on...

12y Huw Jenkins

Half of British consumers feel they can’t interact...

Despite an ever blossoming brand-consumer relationship, half of British consumers feel like their favourite brands are out of reach. What can brands d...

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150 years of John Lewis celebrated in new ad
Acquisition

150 years of John Lewis celebrated in new ad

12y Huw Jenkins

150 years of John Lewis celebrated in new ad

The nostalgic piece is titled 'Never Standing Still’ - looking back on the store's lifespan alongside an ever-evolving British society. Read More...

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36% (still) don’t realise Google Adwords are ads
Insights

36% (still) don’t realise Google Adwords are ads

12y Huw Jenkins

36% (still) don’t realise Google Adwords are ads

Despite prominent yellow indicators, recent research has found that 36% of people tested still do not realise that Google Adwords are ads, with a quar...

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