Nike launches inspirational viral
Acquisition

Nike launches inspirational viral

11y Huw Jenkins

Nike launches inspirational viral

Clocking nearly 1.5 million views in the first two days of its release and sparking thousands of social shares online, Nike's refreshingly authentic s...

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5 most watched ads on YouTube in March
Insights

5 most watched ads on YouTube in March

11y Huw Jenkins

5 most watched ads on YouTube in March

Take a look at the top branded campaigns clocking up views last month on YouTube. Top of the pack is the Ad Council's touching "Love Has No Labels" ca...

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Apple Watch pre-orders strike 1m ahead of April launch
Insights

Apple Watch pre-orders strike 1m ahead of April launch

11y Huw Jenkins

Apple Watch pre-orders strike 1m ahead of April la...

The rush from Apple’s infamous early adopters falls short of analysts’ expectations, which casts doubt over the likelihood of the tech brand shifting ...

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First Direct Twitter campaign visualises cups of coffee for savings scheme
Acquisition

First Direct Twitter campaign visualises cups of coffee for savings scheme

11y Huw Jenkins

First Direct Twitter campaign visualises cups of c...

Created by agency We Are Social, the campaign will ask Twitter users to share their savings goals. First Direct will respond to selected tweets with p...

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IKEA do online weddings now
Acquisition

IKEA do online weddings now

11y Huw Jenkins

IKEA do online weddings now

Using online streaming, the service lets you choose from a range of landscapes; from the beach, to a boat at sunset or a fairytale wedding, all splatt...

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How do Gen X, Millennials and boomers consume? (Infographic)
Insights

How do Gen X, Millennials and boomers consume? (Infographic)

11y Huw Jenkins

How do Gen X, Millennials and boomers consume? (In...

Millward Brown Digital surveyed more than 1,000 consumers across three generations to understand how different age groups behave across various screen...

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HBO launches social dragon hunt ahead of Game of Thrones premiere
Acquisition

HBO launches social dragon hunt ahead of Game of Thrones premiere

11y Huw Jenkins

HBO launches social dragon hunt ahead of Game of T...

As the internet groans under the pirated-strain of eager Game of Thrones fans, the official UK launch this Monday (April 13) was preceded by an intern...

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Ford enlists illusionist to stun crowds for new model
Acquisition

Ford enlists illusionist to stun crowds for new model

11y Huw Jenkins

Ford enlists illusionist to stun crowds for new mo...

Ford has called upon illusionist Darcy Oak to stun crowds in a bid to promote the new Galaxy model. Is it us or is car-illusion the new ad trend? Read...

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One third of online shoppers welcome to drone deliveries
Insights

One third of online shoppers welcome to drone deliveries

11y Huw Jenkins

One third of online shoppers welcome to drone deli...

Of those open to the idea of drone deliveries, over half (68%) feel that faster delivery is the main benefit to the new delivery technology, while ano...

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WATCH: Everyone's upstairs neighbour
Video

WATCH: Everyone's upstairs neighbour

11y Huw Jenkins

WATCH: Everyone's upstairs neighbour

We will all endure one: the dreaded upstairs neighbour that treats your ceiling as their personal drum kit. Once thought of as an accidental nocturnal...

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Hot this week: Mastering multichannel, Snapchat and TrueView's bday
Insights

Hot this week: Mastering multichannel, Snapchat and TrueView's bday

11y Huw Jenkins

Hot this week: Mastering multichannel, Snapchat an...

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...

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Keeping it personal: how to master multichannel (Interview)
Headline News

Keeping it personal: how to master multichannel (Interview)

11y Huw Jenkins

Keeping it personal: how to master multichannel (I...

In a multichannel, ultra-connected age, consumers expect more from brands. We spoke to David Sealey and Simon Chung from CACI, a leading supplier of m...

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Green Party enters political broadcast battle with scathing parody music video
Acquisition

Green Party enters political broadcast battle with scathing parody music vi...

11y Huw Jenkins

Green Party enters political broadcast battle with...

As the battle for number 10 heats up, the Green Party has entered the battleground for undecided votes with this hilariously obscure social media effo...

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Honda launches never-ending YouTube film in new illusion campaign
Acquisition

Honda launches never-ending YouTube film in new illusion campaign

11y Huw Jenkins

Honda launches never-ending YouTube film in new il...

Throughout the film a Honda CR-V is seen chasing a spiralling road that never seems to end, the car moves through a world within a world - all infinit...

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5 Years of TrueView: How choice is ushering in next golden age of video advertising
Disruptive MarTech

5 Years of TrueView: How choice is ushering in next golden age of video adv...

11y Huw Jenkins

5 Years of TrueView: How choice is ushering in nex...

Today marks the fifth anniversary since Google began testing TrueView as a video ad format. Many worried that the introduction of TrueView was a crazy...

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Twitter launches new quote tweet function
Disruptive MarTech

Twitter launches new quote tweet function

11y Huw Jenkins

Twitter launches new quote tweet function

Twitter is departing from the simple (and static) RT – letting users add opinions, views and comments about the content which they are retweeting in a...

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Robot personality patent secured by Google
Disruptive MarTech

Robot personality patent secured by Google

11y Huw Jenkins

Robot personality patent secured by Google

An I, Robot-esque future may be closer than you think, following Google’s move to secure a patent for ‘methods and systems for robot personality devel...

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Netshoes: The world's smallest pop-up store
Acquisition

Netshoes: The world's smallest pop-up store

11y Huw Jenkins

Netshoes: The world's smallest pop-up store

Introducing the world's smallest pop-up store, with the most products. Located in São Paulo's biggest retail strip, where over 35,000 people pass by d...

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WTF is going on with Snapchat?
Disruptive MarTech

WTF is going on with Snapchat?

11y Huw Jenkins

WTF is going on with Snapchat?

The happy-snappers among you may have noticed an influx of emojis decorating your Snapchat feed following a recent app update: but what do they mean? ...

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Hold the smartphone: Mobile responsible for 44% of eCommerce in UK
Disruptive MarTech

Hold the smartphone: Mobile responsible for 44% of eCommerce in UK

11y Huw Jenkins

Hold the smartphone: Mobile responsible for 44% of...

Criteo’s Q1 2015 State of Mobile Commerce Report found that smartphones are becoming the dominant mobile device replacing tablets, highlighting the ma...

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Debuting Amazon Dash before April Fools' Day genius move, say marketers
Acquisition

Debuting Amazon Dash before April Fools' Day genius move, say marketers

11y Huw Jenkins

Debuting Amazon Dash before April Fools' Day geniu...

Launching the Amazon Dash Button ahead of the year's most infamous day for pranks has sparked an internet-wide quest for the truth. The marketers behi...

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Brands hijack April Fools' Day: The best and worst
Acquisition

Brands hijack April Fools' Day: The best and worst

11y Huw Jenkins

Brands hijack April Fools' Day: The best and worst...

Once upon a time cling film, buckets and falling books were the main apparatus for pranks. Nowadays, brands are in on the action, using clever and fun...

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V-Nova streaming tech takes 50% of bandwidth for 4K video
Disruptive MarTech

V-Nova streaming tech takes 50% of bandwidth for 4K video

11y Huw Jenkins

V-Nova streaming tech takes 50% of bandwidth for 4...

V-Nova is testing new data compression technology that could see ultra-high definition video being streamed to TV and mobile devices using 50% of the ...

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Tidal: Public react to Jay Z's "vain" music streaming launch
Disruptive MarTech

Tidal: Public react to Jay Z's "vain" music streaming launch

11y Huw Jenkins

Tidal: Public react to Jay Z's "vain" music stream...

Jay Z's company Project Panther acquired Tidal for £38m two weeks ago to usher in a "new era" for online music and establish a new financial model of ...

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Optical illusions to feature in new Mitsubishi Motors idents
Acquisition

Optical illusions to feature in new Mitsubishi Motors idents

11y Huw Jenkins

Optical illusions to feature in new Mitsubishi Mot...

A renewed Mitsubishi Motors’ sponsorship of Channel 4 Documentaries will be brought to life with optical illusions and brain teasing tricks. Read More...

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Google pinned to scoop 55% of search ad spend in 2015
Insights

Google pinned to scoop 55% of search ad spend in 2015

11y Huw Jenkins

Google pinned to scoop 55% of search ad spend in 2...

Google is set to increase its dominance on global search advertising spend; while new research predicts that digital ad spend will hit $170.85bn this ...

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What makes a customer happy? (Infographic)
Insights

What makes a customer happy? (Infographic)

11y Huw Jenkins

What makes a customer happy? (Infographic)

How can marketers package sunshine-infused satisfaction and ensure customers stay happy? Take a look at this infographic from Reevoo which delves into...

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