Shopping Search Update 2004, Part 1
Search

Shopping Search Update 2004, Part 1

22y Chris Sherman

Shopping Search Update 2004, Part 1

A review of new and interesting developments at the major shopping search and comparison sites. Part one of a two-part series. Read More...

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Reduce the Risk in B2B Purchasing
Email

Reduce the Risk in B2B Purchasing

22y Karen Gedney

Reduce the Risk in B2B Purchasing

Could your prospect’s job be on the line when they buy your product? Six key B2B buying principles help reduce the risk. Read More...

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Generic Search Terms Drive Most Buying
Media

Generic Search Terms Drive Most Buying

22y Rob McGann

Generic Search Terms Drive Most Buying

New comScore/Overture study challenges preeminence of trademark-based searches. Read More...

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Lycos Restructures Ad Deal With 24/7
Media

Lycos Restructures Ad Deal With 24/7

22y Kevin Newcomb

Lycos Restructures Ad Deal With 24/7

Lycos and 24/7 Real Media agree to restructure a deal after the media property was acquired. Read More...

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Yahoo! Hires Chief Data Officer
Media

Yahoo! Hires Chief Data Officer

22y Pamela Parker

Yahoo! Hires Chief Data Officer

Revenue Science co-founder joins the portal player. Read More

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An Agency Holiday Wish List
Media

An Agency Holiday Wish List

22y Pete Lerma

An Agency Holiday Wish List

What agencies want from their vendors (hint: it isn't coffee mugs or fruit baskets). Read More...

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ReleMail Offers E-mail Audits
Media

ReleMail Offers E-mail Audits

22y Zachary Rodgers

ReleMail Offers E-mail Audits

A new firm offers a 15-point e-mail audit and certification program. Read More...

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Buzz-Informed Predictions for 2005
Marketing

Buzz-Informed Predictions for 2005

22y Pete Blackshaw

Buzz-Informed Predictions for 2005

Next year's marketing hits -- and misfires. (If I'm right, don't shoot the messenger!) Read More...

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FCBi Gets New Managing Director
Media

FCBi Gets New Managing Director

22y Pamela Parker

FCBi Gets New Managing Director

The new hire previously worked at a trendy architectural firm and at Razorfish. Read More...

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Trends to Leverage Now
Analytics

Trends to Leverage Now

22y Brian Teasley

Trends to Leverage Now

Digital trends you can leverage today (before competitors jump on them tomorrow). Read More...

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Santa Delivers New Forms of Media Delivery
Marketing

Santa Delivers New Forms of Media Delivery

22y Sean Carton

Santa Delivers New Forms of Media Delivery

Peek into those holiday stockings, and you'll glimpse the future. Read More...

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SEMPO: Most Search Advertisers Want Brand Impact
Media

SEMPO: Most Search Advertisers Want Brand Impact

22y Pamela Parker

SEMPO: Most Search Advertisers Want Brand Impact

Despite the medium's direct marketing reputation, advertisers are hoping to achieve branding results. Read More...

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Silicon Valley: "What's Next?"
Marketing

Silicon Valley: "What's Next?"

22y Hans-Peter Brøndmo

Silicon Valley: "What's Next?"

Who will be the next Google? Read More

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E-Mail Holiday Shopping Reminder Service
Email

E-Mail Holiday Shopping Reminder Service

22y Paul Soltoff

E-Mail Holiday Shopping Reminder Service

Implement this simple idea now to generate lots of business later. Read More...

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The Deadly Duo - Spam and Viruses - November 2004
Data insights

The Deadly Duo - Spam and Viruses - November 2004

22y Rob McGann

The Deadly Duo - Spam and Viruses - November 2004

Holiday season drives a higher than expected spike in spam volume. Read More...

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Search-Engine Ready Corporate Communications
Search

Search-Engine Ready Corporate Communications

22y Fredrick Marckini

Search-Engine Ready Corporate Communications

Media coverage leaves a trail of breadcrumbs. Do you know which ones search engines can follow? Read More...

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Execs & Accounts for December 13, 2004
Media

Execs & Accounts for December 13, 2004

22y Zachary Rodgers

Execs & Accounts for December 13, 2004

Capella University taps Avenue A/Razorfish; PriceGrabber president takes CEO reins; TheStreet.com goes with Revenue Science. Read More...

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Lloyd-Martin Goes to WebSourced
Media

Lloyd-Martin Goes to WebSourced

22y Zachary Rodgers

Lloyd-Martin Goes to WebSourced

The copywriting guru will head a new consulting practice for the SEM firm, training in-house search teams at enterprise clients. Read More...

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Maven Adds Agency Partners
Media

Maven Adds Agency Partners

22y Kevin Newcomb

Maven Adds Agency Partners

Thirteen agencies have signed on to keep up with Maven's latest developments. Read More...

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Web Site at Heart of New Avaya Campaign
Media

Web Site at Heart of New Avaya Campaign

22y Pamela Parker

Web Site at Heart of New Avaya Campaign

The communication player's new effort aims to reach C-level execs and IT decision makers. Read More...

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Eight Months of Click Fraud in Oregon
Media

Eight Months of Click Fraud in Oregon

22y Rob McGann

Eight Months of Click Fraud in Oregon

Local online insurance consultant wrestles with one of the key issues facing search advertisers. Read More...

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Solstice Musings
Marketing

Solstice Musings

22y Rob Graham

Solstice Musings

Take a step back, and remind yourself the only thing that really matters is how we interact with each other. Read More...

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Execs & Accounts for December 10, 2004
Media

Execs & Accounts for December 10, 2004

22y Zachary Rodgers

Execs & Accounts for December 10, 2004

AutoTrader.com taps an interactive agency; Klipmart hires a director of West Coast sales. Read More...

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Fuzzy Customer Focus
Analytics

Fuzzy Customer Focus

22y Bryan Eisenberg

Fuzzy Customer Focus

Room for improvement: This year's Online Retail Study for Customer-Focused Excellence. Read More...

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Experian Aims for Addressable Media with New Division
Media

Experian Aims for Addressable Media with New Division

22y Rob McGann

Experian Aims for Addressable Media with New Divis...

The data modeling and analytics giant unveils new targeting and creative services aimed at eventually making TV audiences targetable at the household ...

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Yahoo! Partners with X1 for Desktop Search
Media

Yahoo! Partners with X1 for Desktop Search

22y Pamela Parker

Yahoo! Partners with X1 for Desktop Search

The portal player divulges plans for its soon-to-be-released search utility. Read More...

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Integration: It's Not Just Talk Anymore
Marketing

Integration: It's Not Just Talk Anymore

22y Pamela Parker

Integration: It's Not Just Talk Anymore

The 'super-agency' approach appears to be a boon for interactive's integration. Read More...

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