aQuantive Buys Ad4Ever Rich Media Technology
Media

aQuantive Buys Ad4Ever Rich Media Technology

22y Pamela Parker

aQuantive Buys Ad4Ever Rich Media Technology

The company's working to accelerate its own moves into the rich media space. Read More...

View article
The Online Alternative to Broadcast Decency
Media

The Online Alternative to Broadcast Decency

22y Zachary Rodgers

The Online Alternative to Broadcast Decency

Just as broadband and DVRs start to worry broadcast execs, an anti-obscenity crackdown is limiting the scope of programming on the airwaves. The young...

View article
AOL Courts Families Through Upromise Partnership
Media

AOL Courts Families Through Upromise Partnership

22y Janis Mara

AOL Courts Families Through Upromise Partnership

America Online helps members contribute to college savings with a new agreement. Read More...

View article
Study: Behavioral Targeting Works
Media

Study: Behavioral Targeting Works

22y Pamela Parker

Study: Behavioral Targeting Works

One of the hottest areas in online advertising gains some validation. Read More...

View article
SuperGoogle: When All Is Known
Marketing

SuperGoogle: When All Is Known

22y Hans-Peter Brøndmo

SuperGoogle: When All Is Known

Toward a new debate on privacy. Read More

View article
Do You Need an E-Mail Preference Center?
Email

Do You Need an E-Mail Preference Center?

22y Paul Soltoff

Do You Need an E-Mail Preference Center?

Win-Win: An EPC can help you deal better with subscribers and help subscribers manage their relationship with you. Read More...

View article
Global Usage, March 2004
Audience

Global Usage, March 2004

22y ClickZ Stats Staff

Global Usage, March 2004

Nielsen//NetRatings offers insight on the global Internet population's home usage. Read More...

View article
Consumers to Advertisers: "Go Away!"
Marketing

Consumers to Advertisers: "Go Away!"

22y Sean Carton

Consumers to Advertisers: "Go Away!"

Buck the trend. Five ways advertising might become relevant for consumers again. Read More...

View article
Execs & Accounts for May 3, 2004
Media

Execs & Accounts for May 3, 2004

22y Zachary Rodgers

Execs & Accounts for May 3, 2004

MarketWatch.com promotes Silmore; Toyota taps Ground Zero for viral assignment; Google inks overseas licensing deals. Read More...

View article
The One-Two Punch: SEO and PPC
Search

The One-Two Punch: SEO and PPC

22y Fredrick Marckini

The One-Two Punch: SEO and PPC

A new study stresses the importance of combining SEO with paid search ads. Read More...

View article
LookSmart Fights On
Media

LookSmart Fights On

22y Janis Mara

LookSmart Fights On

The paid search listings provider beats Wall Street estimates and revises its 2004 guidance upward, continuing its battle to recover from the loss of ...

View article
SEM, Sales Assistance, and Proactive Communications, Part 3: Online Chat in Action
Paid Search

SEM, Sales Assistance, and Proactive Communications, Part 3: Online Chat in...

22y Kevin Lee

SEM, Sales Assistance, and Proactive Communication...

Can online chat lift conversion? A number of marketers say it can, plus work as real-time analytics. Last in a series. Read More...

View article
Searching for Balance
Marketing

Searching for Balance

22y Robyn Greenspan

Searching for Balance

Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results. Read More...

View article
Bits and Bytes for April 30, 2004
Media

Bits and Bytes for April 30, 2004

22y Janis Mara

Bits and Bytes for April 30, 2004

ValueClick's earnings please; Postage-paid return mailer requirement for CDs voted down in California; Poindexter partners to speed ad delivery. Read ...

View article
Fix Navigation to Improve Conversions, Part 3
Analytics

Fix Navigation to Improve Conversions, Part 3

22y Bryan Eisenberg

Fix Navigation to Improve Conversions, Part 3

How breadcrumbs, site maps, and other factors related to Web site navigation can improve conversion. Read More...

View article
Spam King Sues SpamCop
Media

Spam King Sues SpamCop

22y Janis Mara

Spam King Sues SpamCop

Self-professed Spam King Scott Richter filed suit against SpamCop and its owner, IronPort. Read More...

View article
Execs & Accounts for April 30, 2004
Media

Execs & Accounts for April 30, 2004

22y Zachary Rodgers

Execs & Accounts for April 30, 2004

icrossing hires 24/7 Real Media veteran to fill senior bizdev post; ExactTarget signs 80 customers; Responsys adds 15 to client roster. Read More...

View article
Google: The Net's Policeman?
Marketing

Google: The Net's Policeman?

22y Pamela Parker

Google: The Net's Policeman?

The search company must decide whether to have an ad approval process -- or not. Read More...

View article
AOL News Not All Bad
Media

AOL News Not All Bad

22y Janis Mara

AOL News Not All Bad

The ailing online giant reports member losses and flat income, but also a rise in operating income. Read More...

View article
Making Customers Care
Email

Making Customers Care

22y Heidi Anderson

Making Customers Care

An organic dairy’s newsletter inspired customers to take political action. Read More...

View article
Wireless Watch for April 29, 2004
Media

Wireless Watch for April 29, 2004

22y Zachary Rodgers

Wireless Watch for April 29, 2004

MMA, CTIA launch seminar series; Mynamics merged with sister firms; Location services make a comeback? Read More...

View article
Online Forms That Generate Leads
Actionable Analysis

Online Forms That Generate Leads

22y Philippe Suchet

Online Forms That Generate Leads

How to use online forms to generate leads and increase conversion rates. Read More...

View article
LookSmart Acquires Net Nanny
Media

LookSmart Acquires Net Nanny

22y Janis Mara

LookSmart Acquires Net Nanny

The paid search listings provider acquires the business and assets of filtering software company Net Nanny for about $5 million in cash and stock. Rea...

View article
Google Files For $2.7B Public Offering
Media

Google Files For $2.7B Public Offering

22y Susan Kuchinskas

Google Files For $2.7B Public Offering

Market is agog -- and looking hard at financial details revealed infiling. Investors Get Googled Google's Numbers Live Up To Expectations Read More...

View article
Active Internet Users by Country, March 2004
Audience

Active Internet Users by Country, March 2004

22y ClickZ Stats Staff

Active Internet Users by Country, March 2004

The at-home global active Internet universe for a number of selected countries grew by more than 1.9 million users from February 2004 to March. Read M...

View article
Women Rely on Net for Work/Life Balance
Media

Women Rely on Net for Work/Life Balance

22y Robyn Greenspan

Women Rely on Net for Work/Life Balance

Women are juggling their Internet time between home and office activities, while also shifting their media usage formats. Read More...

View article
Ford, AOL Launch Portal for Latino Entrepreneurs
Media

Ford, AOL Launch Portal for Latino Entrepreneurs

22y Pamela Parker

Ford, AOL Launch Portal for Latino Entrepreneurs

The automaker taps AOL to help it strengthen ties to the burgeoning Hispanic community. Read More...

View article
1 1,059 1,060 1,061 1,062 1,063 1,669