Google is testing a new tool aimed at maximizing keyword revenue. Read More...
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View articleEmerging media representatives discuss new ways of reaching consumers, at 212NYC's first Manhattan advertising panel. Read More...
View articleOnline, testing is king. A/B testing is a simple, scientific way to test variables in the real world. Read More...
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View articleMothers are squeezing 38 hours of living into their busy days by using the Internet as an organizational and time management tool. In turn, families a...
View articleIdentified as an influential group, 12 to 17 year-olds are expected to spend nearly $8.5 billion online in 2008. Read More...
View articleNBA, WNBA in marketing pact with Nokia; U.K. sees quintupling of SMS complaints; BBC taps Flytxt for mobile strategy. Read More...
View articleNetscape, reborn in January as an ISP, partners with Commission Junction to snare new subscribers. Read More...
View articleA German company continues its trademark-related legal battle against the search giant. Read More...
View articleAbolishing free site access could destroy the newspaper industry. Read More...
View articleACNielsen and Yahoo!'s joint venture promises to catch the eye (and dollars) of powerful CPG companies. Read More...
View articleEnthusiasts are enjoying digital and video entertainment from the comforts of home, spurring high-tech hardware growth. Read More...
View articleE-mail that plays on any browser, at any connection speed. Read More...
View articleTacoda Systems hires a president and chief operating officer; Rainbow Entertainment names a VP of content and packaging for all digital media. Read Mo...
View articleClash of the superpowers: Google, Yahoo!, and MSN vie to control search technology. Read More...
View articleTwo California anti-spyware bills win committee approval, one in the Senate and one in the Assembly. Read More...
View articleSuddenly, a there's panoply of new, and very promising, behavioral marketing products. Read More...
View articleMore than 12,000 comments from the public on the CAN-SPAM Act pour into the FTC. Read More...
View articleThe industry association's proposed rules for floating, transitional and in-stream ads are big on user control. Read More...
View articleWhat's good for Joe isn't necessarily good for Jim. Optimizing e-mail campaigns entails optimizing customer knowledge. Read More...
View articleResearchers reveal insights from the blockbuster Ford F-150 launchcampaign. Read More...
View articleEven though more Internet users are swapping music files, a download slowdown is evident. Read More...
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