More Time to Comment on Spam Regulation
Media

More Time to Comment on Spam Regulation

22y Pamela Parker

More Time to Comment on Spam Regulation

Five trade organizations -- and everyone else -- get a few more days to weigh in on Can Spam-related issues. Read More...

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E-Commerce Mainstream, Measurements Lacking
Audience

E-Commerce Mainstream, Measurements Lacking

22y Robyn Greenspan

E-Commerce Mainstream, Measurements Lacking

Online merchants have become increasingly sophisticated about e-business, but many don't know who are buying or leaving. Read More...

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Boing Boing Plus Battelle Equals Blogs as Big Business?
Marketing

Boing Boing Plus Battelle Equals Blogs as Big Business?

22y Rebecca Lieb

Boing Boing Plus Battelle Equals Blogs as Big Busi...

Will Battelle put the bling bling in Boing Boing -- or is the popular blog too successful for its own good? Read More...

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Campaign Optimization Under Google's Smart Pricing
Paid Search

Campaign Optimization Under Google's Smart Pricing

22y Kevin Lee

Campaign Optimization Under Google's Smart Pricing

A tactical guide for opting in to AdSense's Smart Pricing. Read More...

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Autobytel Acquires iDriveonline
Media

Autobytel Acquires iDriveonline

22y Janis Mara

Autobytel Acquires iDriveonline

The auto marketing services company bolsters its offerings by adding CRM firm iDriveonline. Read More...

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Getting the Message, Part 1
Marketing

Getting the Message, Part 1

22y Rob Graham

Getting the Message, Part 1

Any ad must be seen to be effective. But the way a consumer processes the information truly determines campaign results. Part one of a two-part series...

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Execs & Accounts for April 9, 2004
Media

Execs & Accounts for April 9, 2004

22y Zachary Rodgers

Execs & Accounts for April 9, 2004

Moore joins Aptas board; DoubleClick signs SI.com; Draft Chicago hires a director of digital strategy. Read More...

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AOL to Lure Non-Members on the Open Web
Media

AOL to Lure Non-Members on the Open Web

22y Zachary Rodgers

AOL to Lure Non-Members on the Open Web

UPDATE: In a first, the Time Warner unit confirmed it would begin offering select content to non-subscribers, in a bid to convert them. Read More...

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The 100 Percent Solution for Online Advertising
Actionable Analysis

The 100 Percent Solution for Online Advertising

22y Dave Morgan

The 100 Percent Solution for Online Advertising

Vision from the top: Microsoft and competitor Yahoo! united to present one of the strongest arguments yet for online advertising's future. Read More...

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The Deadly Duo: Spam and Viruses, March 2004
Data insights

The Deadly Duo: Spam and Viruses, March 2004

22y Robyn Greenspan

The Deadly Duo: Spam and Viruses, March 2004

The spam ratio only grew by 1 percentage point, but the economic damage from malware was staggering. Read More...

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FindWhat to Lure Local Businesses with Per-Call Pricing
Media

FindWhat to Lure Local Businesses with Per-Call Pricing

22y Janis Mara

FindWhat to Lure Local Businesses with Per-Call Pr...

The paid listings player is adding a pay-per-call option with local businesses, especially those without Web sites, in mind. Read More...

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The Delivery RFP
Email

The Delivery RFP

22y Al DiGuido

The Delivery RFP

How to select an e-mail service provider that can ’deliver.’ Read More

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Yahoo! Results Reveal Trends Behind Recovery
Media

Yahoo! Results Reveal Trends Behind Recovery

22y Pamela Parker

Yahoo! Results Reveal Trends Behind Recovery

Execs explore factors behind the online marketing renaissance. Read More...

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Rich Media Ads: A Buyer's Guide, Part 2
Media

Rich Media Ads: A Buyer's Guide, Part 2

22y Tessa Wegert

Rich Media Ads: A Buyer's Guide, Part 2

With so many players out there, which company is best suited to handle your rich media campaign? Here's help. Last in a series. Read More...

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Welcome to the Google Desktop?
Search

Welcome to the Google Desktop?

22y Danny Sullivan

Welcome to the Google Desktop?

Gmail may only be the beginning of a revolution that should make Microsoft very, very worried. Read More...

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Execs & Accounts for April 7, 2004
Media

Execs & Accounts for April 7, 2004

22y Zachary Rodgers

Execs & Accounts for April 7, 2004

EmailLabs picks up two clients; ipsh! hires VP of sales for new interactive radio and TV division; Temerlin McClain hires an associate creative direct...

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San Fran Captures Most Unwired Title
Audience

San Fran Captures Most Unwired Title

22y ClickZ Stats Staff

San Fran Captures Most Unwired Title

The Bay Area leads for the most hotspots, allowing untethered Internet access for residents. Read More...

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Fresh E-Mail Approaches for Spring
Email

Fresh E-Mail Approaches for Spring

22y Karen Gedney

Fresh E-Mail Approaches for Spring

Eight ways to enliven B2B e-mail campaigns this season. Read More...

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Yahoo! Soars Again
Media

Yahoo! Soars Again

22y Janis Mara

Yahoo! Soars Again

The online giant outdoes positive expectations, benefiting from strong marketing services growth and double-digit growth in the volume of search queri...

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Microsoft Opens "Channel" for Dialogue
Media

Microsoft Opens "Channel" for Dialogue

22y Janis Mara

Microsoft Opens "Channel" for Dialogue

Though ostensibly devoid of marketing, Microsoft's Channel 9 site, loaded with social networking technologies, exists to nurture relationships with us...

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SiteCatalyst 10 Unveiled
Media

SiteCatalyst 10 Unveiled

22y Robyn Greenspan

SiteCatalyst 10 Unveiled

Omniture's latest version of its Web analytics solution offers upgraded insight and advanced reporting features. Read More...

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Suit Against Google, Overture, Kanoodle Moves Forward
Media

Suit Against Google, Overture, Kanoodle Moves Forward

22y Pamela Parker

Suit Against Google, Overture, Kanoodle Moves Forw...

A bankrupt businessman's suit against paid search companies is still on. Read More...

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Revenue Science Pumps Up Behavior Targeting
Media

Revenue Science Pumps Up Behavior Targeting

22y Janis Mara

Revenue Science Pumps Up Behavior Targeting

The firm's new tool aims to help publishers create audience segments and fine-tune the tradeoff between targeting and reach. Read More...

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Fighting PVRs with Online Ad Techniques
Media

Fighting PVRs with Online Ad Techniques

22y Zachary Rodgers

Fighting PVRs with Online Ad Techniques

Taking a page out of the interactive playbook, the company has launched new ad capabilities that let cable operators deliver more targeted TV spots. R...

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Spam Fighter Habeas Wins One
Media

Spam Fighter Habeas Wins One

22y Janis Mara

Spam Fighter Habeas Wins One

The company wins a legal judgment against an alleged spammer as part of its anti-spam strategy. Read More...

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A Method to On-Demand March Madness
Media

A Method to On-Demand March Madness

22y Pete Lerma

A Method to On-Demand March Madness

Streaming on-demand content plus highly targeted messaging. Kind of like spot television -- only better. Read More...

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Where Marketers Go for Information, Part 3: Free Resources
Analytics

Where Marketers Go for Information, Part 3: Free Resources

22y Melaney Smith

Where Marketers Go for Information, Part 3: Free R...

Where to go for ideas, data, and advice. Part three in a series. Read More...

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