Diets, Sports, Celebrities Top Search Lists
Audience

Diets, Sports, Celebrities Top Search Lists

22y Robyn Greenspan

Diets, Sports, Celebrities Top Search Lists

Lycos and Yahoo! chronicle the collective consciences of Internet searchers for the last week. Read More...

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Closing the Loop in a Research-Fatigued World
Marketing

Closing the Loop in a Research-Fatigued World

22y David Cohen

Closing the Loop in a Research-Fatigued World

1,500 studies can't be that wrong. Read More

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Local Search: Working Hard for the Money
Media

Local Search: Working Hard for the Money

22y Janis Mara

Local Search: Working Hard for the Money

Prospecting for gold in the promising local search market will be demanding, and partnerships may be one solution, according to participants in a loca...

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Execs & Accounts for March 31, 2004
Media

Execs & Accounts for March 31, 2004

22y Pamela Parker

Execs & Accounts for March 31, 2004

SportsLine.com snares new director; Byte Interactive hires two at director level; and Diageo launches new site. Read More...

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MSN's New Search Page Look
Search

MSN's New Search Page Look

22y Danny Sullivan

MSN's New Search Page Look

MSN's upcoming search page revamp and what it means for advertisers. Read More...

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Move Customers and Prospects Through the Sales Cycle
Email

Move Customers and Prospects Through the Sales Cycle

22y Kathleen Goodwin

Move Customers and Prospects Through the Sales Cyc...

Eight e-newsletter tactics to cross-sell, upsell, or just plain sell. Read More...

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Making Decisions: Facts or Feeling?
Media

Making Decisions: Facts or Feeling?

22y James Hering

Making Decisions: Facts or Feeling?

Do we paralyze our clients with too much information? Read More...

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Accipiter Snags Behavioral Targeting Client
Media

Accipiter Snags Behavioral Targeting Client

22y Janis Mara

Accipiter Snags Behavioral Targeting Client

Following in the footsteps of 24/7 Real Media, ad serving firm Accipiter ventures into the hot behavior targeting arena. Read More...

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Local Web Spending Up Nearly 29%
Media

Local Web Spending Up Nearly 29%

22y Robyn Greenspan

Local Web Spending Up Nearly 29%

Local advertisers are expected to push online spending beyond $2.6billion in 2004. Read More...

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Digital Envoy Sues Google Over Ad Targeting Tech
Media

Digital Envoy Sues Google Over Ad Targeting Tech

22y Pamela Parker

Digital Envoy Sues Google Over Ad Targeting Tech

IP data player claims search giant is 'stealing' its technology. Read More...

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Sourcing Budgets Increase for 2004
Marketing

Sourcing Budgets Increase for 2004

22y Robyn Greenspan

Sourcing Budgets Increase for 2004

Roughly half of surveyed global respondents indicated they'd be spending more on their organization's sourcing. Read More...

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Is Your Site Getting the Credit It Deserves? Part 1
Analytics

Is Your Site Getting the Credit It Deserves? Part 1

22y Jason Burby

Is Your Site Getting the Credit It Deserves? Part ...

Defend-the-Web-site time at your company? How to collect the ammunition you need and make a case for the bottom line. Read More...

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Bits and Bytes for March 30, 2004
Media

Bits and Bytes for March 30, 2004

22y Pamela Parker

Bits and Bytes for March 30, 2004

AOL Celebrates Anti-Spam Victory With Sweepstakes and Amex Debuts 'Webisodes' Featuring Seinfeld, Superman; and Forbes.com Issues Challenge in Trade A...

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Mapquest Beta Tests Local Search
Media

Mapquest Beta Tests Local Search

22y Janis Mara

Mapquest Beta Tests Local Search

The 8-year-old mapping and routing Web site plots a course into the hot local search market. Read More...

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Cleaning Up the Video Mess
Marketing

Cleaning Up the Video Mess

22y Nate Elliott

Cleaning Up the Video Mess

Online video can be a great advertising vehicle. So why hasn't anyone made it work? Read More...

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MSN Plays Catch Up with Newsbot, Blogbot
Media

MSN Plays Catch Up with Newsbot, Blogbot

22y Janis Mara

MSN Plays Catch Up with Newsbot, Blogbot

Seeking to avoid being left behind in the search engine dust, MSN plans to offer bots for searching news and Web logs, as well as other features. Read...

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Interactivity in Video Ads
Marketing

Interactivity in Video Ads

22y Jeremy Lockhorn

Interactivity in Video Ads

What does interactivity in video mean? Read More

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Design Matters
Search

Design Matters

22y Shari Thurow

Design Matters

Keywords are useless if search engines and visitors can’t find them. Read More...

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Google Tests Personalized Search, Debuts New Look
Media

Google Tests Personalized Search, Debuts New Look

22y Pamela Parker

Google Tests Personalized Search, Debuts New Look

UPDATE: Search giant reveals at least part of its thinking on personalization. Read More...

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Report: 18 to 34 Year-Olds Are Well-Connected
Media

Report: 18 to 34 Year-Olds Are Well-Connected

22y Robyn Greenspan

Report: 18 to 34 Year-Olds Are Well-Connected

This high penetration group is most reliant on the Web, accessing from a multitude of locations and surfing for entertainment. Read More...

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Execs & Accounts for March 29, 2004
Media

Execs & Accounts for March 29, 2004

22y Janis Mara

Execs & Accounts for March 29, 2004

Weather.com chooses Coremetrics; Point.Roll inks another partnership; and 24/7 Real Media snags another ad serving client. Read More...

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Help Stop Do Not E-Mail
Email

Help Stop Do Not E-Mail

22y Ben Isaacson

Help Stop Do Not E-Mail

The request for public comments on the proposed Do Not E-Mail Registry is about to close. Read More...

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Bits and Bytes for March 29, 2004
Media

Bits and Bytes for March 29, 2004

22y Janis Mara

Bits and Bytes for March 29, 2004

German Court Blocks Claria Pop-Ups; Interwoven and DoubleClick Partner Up; and Chitika Launches RealContext, Content And Behavior Ad Targeting Read Mo...

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IM Spam Expected to Triple
Data insights

IM Spam Expected to Triple

22y Robyn Greenspan

IM Spam Expected to Triple

As if spam wasn't annoying enough, unwanted messages are popping up on instant messaging screens too. Read More...

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End the One-Page Site Visit
Analytics

End the One-Page Site Visit

22y Bryan Eisenberg

End the One-Page Site Visit

If the usability study gave your site the green light, why do visitors leave after only two pages? Read More...

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Yahoo! to Acquire Kelkoo for $579M
Media

Yahoo! to Acquire Kelkoo for $579M

22y Pamela Parker

Yahoo! to Acquire Kelkoo for $579M

UPDATE: The European shopping search engine boosts the U.S. portal player's standing in the region. Read More...

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B2B SEM: Sorting Ambiguous Traffic
Paid Search

B2B SEM: Sorting Ambiguous Traffic

22y Kevin Lee

B2B SEM: Sorting Ambiguous Traffic

When B2B keywords overlap into consumer searches, marketers still pay for that consumer traffic. There are ways to turn that to your advantage. Read M...

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