New Study Links Online Ads, In-Store Sales
Media

New Study Links Online Ads, In-Store Sales

22y Janis Mara

New Study Links Online Ads, In-Store Sales

MSN teams with Kraft, Procter & Gamble, Nestle, and Johnson & Johnson to research online advertising's effectiveness. Read More...

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Gates Weighs In On Spyware Issue
Media

Gates Weighs In On Spyware Issue

22y Janis Mara

Gates Weighs In On Spyware Issue

Speaking at MSN's Strategic Account Summit, Microsoft's CEO spoke out against 'parasitic' software. Read More...

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RSS: Not Just for Bloggers Anymore
Marketing

RSS: Not Just for Bloggers Anymore

22y Pamela Parker

RSS: Not Just for Bloggers Anymore

The humble syndication format is growing up. Read More

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InfoSpace Sees Green in Online Yellow Pages
Media

InfoSpace Sees Green in Online Yellow Pages

22y Susan Solomon

InfoSpace Sees Green in Online Yellow Pages

The search specialist will pay $160M cash for local Internetdirectory Switchboard. Read More...

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Wireless Watch for March 25, 2004
Media

Wireless Watch for March 25, 2004

22y Zachary Rodgers

Wireless Watch for March 25, 2004

Yahoo! Autos uses billboard to promote redesign; J-Mobile to license Enpocket engine; Mobliss begins initiatives for PGA and Nick. Read More...

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The Banner's Comeback?
Media

The Banner's Comeback?

22y Tessa Wegert

The Banner's Comeback?

Can the Polite Banner revive the humble banner ad? Read More

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Travelocity Redesigns, Adopts New Logo
Media

Travelocity Redesigns, Adopts New Logo

22y Pamela Parker

Travelocity Redesigns, Adopts New Logo

The online travel site adopts a calm, subdued approach. Read More...

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Growing an E-Mail List: Five Practical Tips
Email

Growing an E-Mail List: Five Practical Tips

22y Jeanne Jennings

Growing an E-Mail List: Five Practical Tips

Is your list shrinking due to hard bounces and unsubscribes? Maintaining, and growing, e-mail lists is a never-ending process. Read More...

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Net Drives Profits to Small Biz
Marketing

Net Drives Profits to Small Biz

22y Robyn Greenspan

Net Drives Profits to Small Biz

The Internet has not only become a powerful business tool for small companies, a portion relies on the medium for survival. Read More...

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When Does Real Time Matter?
Actionable Analysis

When Does Real Time Matter?

22y Dave Morgan

When Does Real Time Matter?

There's hardly a technology out there that doesn't tout 'real-time' capabilities. What is real time, anyway? And when do you need it? Read More...

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Ballmer: MSN's Search to Debut Within a Year
Media

Ballmer: MSN's Search to Debut Within a Year

22y Janis Mara

Ballmer: MSN's Search to Debut Within a Year

There's 'no magic' in search, according to Microsoft's CEO, who offered lots of attitude, but few specifics. Read More...

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Team Up for Cost-Effective Lead Generation
Email

Team Up for Cost-Effective Lead Generation

22y Karen Gedney

Team Up for Cost-Effective Lead Generation

A collaborative marketing campaign reduced lead-acquisition costs and generated a wealth of new leads. Read More...

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Kanoodle Scores MSNBC.com As Client
Media

Kanoodle Scores MSNBC.com As Client

22y Janis Mara

Kanoodle Scores MSNBC.com As Client

The second tier search listings provider nabbed MSNC.com as a client for its content-targeted sponsored links. Read More...

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aQuantive Straddles Publisher/Advertiser Gap
Media

aQuantive Straddles Publisher/Advertiser Gap

22y Janis Mara

aQuantive Straddles Publisher/Advertiser Gap

The online advertising company puts together a team to try a new model. Read More...

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Execs & Accounts for March 24, 2004
Media

Execs & Accounts for March 24, 2004

22y Zachary Rodgers

Execs & Accounts for March 24, 2004

MSNBC.com's Moore moves to MSN; Temerlin McClain hires a director of new media; Fastclick names a CTO. Read More...

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The Better to Tease You With
Media

The Better to Tease You With

22y Susan Solomon

The Better to Tease You With

Hook 'em with a great teaser. Read More

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March Madness Sites Score Traffic
Audience

March Madness Sites Score Traffic

22y Robyn Greenspan

March Madness Sites Score Traffic

The annual NCAA Tournament has led Internet surfers online to fantasy, basketball, and college sites. Read More...

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Google’s Local Search Goes Beta
Search

Google’s Local Search Goes Beta

22y Chris Sherman

Google’s Local Search Goes Beta

No ads... yet. Read More

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Active Internet Users by Country, February 2004
Audience

Active Internet Users by Country, February 2004

22y ClickZ Stats Staff

Active Internet Users by Country, February 2004

The at-home global active Internet universe for a number of selected countries grew by more than 2.8 million users from January 2004 to February. Read...

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Not 100 Percent Perfect
Marketing

Not 100 Percent Perfect

22y Martin Lindstrom

Not 100 Percent Perfect

Project a perfect image and the world expects perfection. Read More

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Bits and Bytes for March 23, 2004
Media

Bits and Bytes for March 23, 2004

22y Pamela Parker

Bits and Bytes for March 23, 2004

Brightmail files for IPO; toolbars incorporate RSS; and DoubleClick enhances its geo-targeting. Read More...

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Where Marketers Go for Information, Part 2: Free Resources
Analytics

Where Marketers Go for Information, Part 2: Free Resources

22y Melaney Smith

Where Marketers Go for Information, Part 2: Free R...

Where to go for idea, data, and advice. Part two in a series. Read More...

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FindWhat, Thomas To Create B2B Portal
Media

FindWhat, Thomas To Create B2B Portal

22y Janis Mara

FindWhat, Thomas To Create B2B Portal

The paid listings provider teams with a 103-year-old business-to-business publisher. Read More...

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U.S. Web Usage and Traffic, February 2004
Audience

U.S. Web Usage and Traffic, February 2004

22y ClickZ Stats Staff

U.S. Web Usage and Traffic, February 2004

Nielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during February 2004. Read More...

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ValueClick Affiliate Marketers Unite Under One Brand
Media

ValueClick Affiliate Marketers Unite Under One Brand

22y Janis Mara

ValueClick Affiliate Marketers Unite Under One Bra...

Owned by the same company, the two affiliate marketing companies now have the same name. Read More...

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Say Goodbye to Vendors Forever
Media

Say Goodbye to Vendors Forever

22y Pete Lerma

Say Goodbye to Vendors Forever

An agency guy ruminates on the agency/vendor relationship. Read More...

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MSN Demarcates Paid, Organic Search; Google Tweaks AdSense
Media

MSN Demarcates Paid, Organic Search; Google Tweaks AdSense

22y Janis Mara

MSN Demarcates Paid, Organic Search; Google Tweaks...

The two search players make changes, with MSN differentiating paid listings from organic search results and Google beefing up AdSense. Read More...

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