Can a low-budget campaign abandon all marketing channels but e-mail -- and sell out? One marketer achieved exactly that. Read More...
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View articleYahoo! keeps the changes coming. What's the deal for marketers? Read More...
View articleUPDATE: The search giant mixes yellow pages data with Web search information, and lets its algorithm sort things out. Read More...
View articleWhile the majority would prefer not having any ads blocking their free content at all, others felt that two per hour were within reason. Read More...
View articleSan Diego marks the first U.S. locale where broadband subscriptions outnumber dial-up. Read More...
View articleUPDATE: CEO John Vincent says Eyewonder wants to be a single stop for online video advertisers. To that end, the company will abandon its exclusive fo...
View articleDean Internet posse launches political consulting firm; Michigan International Speedway taps ePrize for online game; Fastclick promotes Johnson to CEO...
View articleWhat's really behind the online ad recovery. Read More
View articleThe marketing and technology company added behavioral targeting to its services, a move with big implications for the burgeoning sector. Read More...
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View articleOnline communication methods made the very top and the very bottom of the list of things that Internet users do online. Read More...
View articleOnline advertising grows at a dramatic rate at the newspaper company's digital unit. Read More...
View articleThink spyware has nothing to do with your e-mail marketing campaign? Think again. Read More...
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View articleThis high-earning, but small, online group is spending more online than other minorities. Read More...
View articleFour ways to leverage online event sponsorship. Read More...
View articleUPDATE: Database aims to help ISPs know what e-mail to accept, what to reject. It's likely to be one of many to debut in the coming weeks. Read More...
View articleIs the SEM firm you’re considering on the up-and-up? How to tell if it’s spamming and if it’s been nailed by the major search engines. Read More...
View articleCoremetrics names a CEO; POPstick launches a campaign for Microsoft; Scripps uses Tacoda's AMS. Read More...
View articleAn interactive game and banner campaign for Russell Athletic supports an extensive offline 'Bowl Championship Series' sponsorship on ESPN. Read More...
View articleThink it'll be long, long time before a Web site replaces a salesperson? Think again. Read More...
View articleAOL works to hold onto broadband customers -- a move seen as essential to attracting higher-priced rich media ads. Read More...
View articleA classic viral marketing story -- with a surprising number of Internet (and even mobile) elements. Read More...
View articleSetanta brings Euro sports content to AT&T users; UIP taps Emap for big MMS campaign in U.K.; MTV pushes popular promo to Motorola phones. Read More...
View articleRevenue Science scoops up two new clients as online behavioral ad targeting grows apace. Read More...
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