24/7 Real Media hires one, promotes two; Left Right Marketing Technology acquires CrazyGrazer.com. Read More...
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View articleGeotargeting aids consumers who want to plan trips around a single location, shop online/pick-up offline, and find neighborhood goods and services. Re...
View articleFTC asks the industry, and the public, for input on future federal CAN-SPAM Act regulations. Read More...
View articleThe struggling search listings provider revised its guidance upward for the first quarter of 2004. Read More...
View articleUnderstand the warning signs before customers delete or unsubscribe from your e-mail communications. A new survey sheds insight on how to read them. R...
View articlePop-ups may be matchlessly effective, but not everything that tastes good is good for you. Read More...
View articleNetRatings hires a director of strategic analysis; eiStream names an interactive agency of record; Eyeblaster selects an e-mail platform for expanded ...
View articleClickZ's Search Engine Watch released its annual list of outstanding Web search services for 2003. Your favorites are among them, but there were also ...
View articleAggressive campaigns by satellite providers, ad-skipping, and program time-shifting motivate TV watchers to adopt digital video recorders. Read More...
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View articleA search veteran waxes philosophical on the promise of local search, the pipedream of personalization, and her peevishness toward Yahoo!'s new inclusi...
View articleUPDATE: AOL, EarthLink, Microsoft and Yahoo! file suit in the biggest case yet under the new federal Can Spam act. Read More...
View articleIf consumers won't pay for your content, the problem is likely far beyond price. Read More...
View articleUPDATE: The new feature positions local businesses on Yahoo! Maps, a move with implications for the giant portal's local search marketing strategy. Re...
View articleAdvertising expenditures were up in almost all categories, with interactive showing the greatest gains, according to TNS Media Intelligence/CMR. Read ...
View articleWhere to go for ideas, data, and advice. Part one in a series. Read More...
View articleThe top 10 affiliate programs of February 2004, as ranked by Refer-it. Read More...
View articleLeveraging messages across multiple points can yield customer re-acquisition, according to a study conducted by the marketing solutions firm. Read Mor...
View articleOur interactive media buyer rides off -- not into the sunset, but the sunrise. Read More...
View articleChrysler Group stays with incumbent Web agency; Yellow Pages Integrated Media Association names a chairman; Good Technology taps AKQA for banner campa...
View articleUsers can now pull discussions from the networking site to be displayed via content aggregators on their desktops and Web sites. Classified ads are ne...
View articleAnonymity lets spammers flourish. Accountability puts them in check. Pseudonymity bridges the gap. Read More...
View articleThe site, which compiles news stories and presents them by location and subject, launches today. Read More...
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