DoubleClick Acquires SmartPath
Media

DoubleClick Acquires SmartPath

22y Janis Mara

DoubleClick Acquires SmartPath

The online ad technology provider gets into the marketing resource management business. Read More...

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Yahoo!, Overture Debut New Paid Inclusion Program
Media

Yahoo!, Overture Debut New Paid Inclusion Program

22y Pamela Parker

Yahoo!, Overture Debut New Paid Inclusion Program

The portal consolidates its paid inclusion programs. Read More...

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Sullivan: No One Will Win Search War
Media

Sullivan: No One Will Win Search War

22y Pamela Parker

Sullivan: No One Will Win Search War

The search guru paints a picture of search's future and calls for greater disclosure in paid inclusion. Read More...

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Bits and Bytes for March 2, 2004
Media

Bits and Bytes for March 2, 2004

22y Zachary Rodgers

Bits and Bytes for March 2, 2004

Local Search Add-on to ComScore's qSearch; Jupiter: SEM Investments Way Up in 2004; European SEM Alliance Launches. Read More...

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Pop-ups, May Ye Rest in Peace
Media

Pop-ups, May Ye Rest in Peace

22y James Hering

Pop-ups, May Ye Rest in Peace

It's time to bury pop-ups for good. Read More

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Site Analytics: 'Why' Is as Vital as 'What'
Analytics

Site Analytics: 'Why' Is as Vital as 'What'

22y Jason Burby

Site Analytics: 'Why' Is as Vital as 'What'

Behavioral data reveals where a site falls short of goals. Attitudinal data tells why. Read More...

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Study: Interactive Marketing Gains Influence
Media

Study: Interactive Marketing Gains Influence

22y Janis Mara

Study: Interactive Marketing Gains Influence

Interactive marketing is gaining more influence over buying decisions and TV is losing its influence on awareness, a DoubleClick study finds. Read Mor...

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How to Survive Search Engine Changes
Search

How to Survive Search Engine Changes

22y Shari Thurow

How to Survive Search Engine Changes

Position dropped? Yahoo! or Google updated its index? Take a deep breath -- and eavesdrop on a call to the SEM hotline. Read More...

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Online Video: More Than Eyeballs
Marketing

Online Video: More Than Eyeballs

22y Jeremy Lockhorn

Online Video: More Than Eyeballs

Marketers must help online video fast-forward into interactivity. Read More...

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Execs & Accounts for March 1, 2004
Media

Execs & Accounts for March 1, 2004

22y Zachary Rodgers

Execs & Accounts for March 1, 2004

FindWhat.com hires three; Lee Mills goes to MEA Digital; Tacoda grabs first B-to-B client. Read More...

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Beyond Search
Marketing

Beyond Search

22y Nate Elliott

Beyond Search

Search marketing doesn't hold all the answers. Find other forms of targeting that complement search. Read More...

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CheckM8 Launches Ad Server
Media

CheckM8 Launches Ad Server

22y Zachary Rodgers

CheckM8 Launches Ad Server

The move marks the company's first foray into full-scale ad management. Read More...

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CAN-SPAM and E-Mail Sender Fields
Email

CAN-SPAM and E-Mail Sender Fields

22y Ben Isaacson

CAN-SPAM and E-Mail Sender Fields

Who (or what) is your e-mail 'from'? The question now goes beyond response and open rates to legal compliance. Read More...

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24/7 Real Media Offers Search Analytics
Media

24/7 Real Media Offers Search Analytics

22y Janis Mara

24/7 Real Media Offers Search Analytics

The new tool analyzes campaigns on more than one search engine to show which keywords and engines perform best. Read More...

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Pay-Per-Click Debuts on SuperPages.com
Media

Pay-Per-Click Debuts on SuperPages.com

22y Janis Mara

Pay-Per-Click Debuts on SuperPages.com

Monday marks the launch of pay-per-click on Verizon's online yellow pages. Read More...

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Creating, Contributing Content Catching On
Audience

Creating, Contributing Content Catching On

22y Robyn Greenspan

Creating, Contributing Content Catching On

Roughly 53 million Americans have used the Internet as a form of self-expression by uploading pictures, posting to newsgroups, building Web sites, and...

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Marketing in the Age of Affinity
Media

Marketing in the Age of Affinity

22y Zachary Rodgers

Marketing in the Age of Affinity

Some social networking sites are looking past premium services and pure advertising to a model that introduces groups with shared affinities to brand ...

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Arbitron Drops Internet Radio Ratings
Media

Arbitron Drops Internet Radio Ratings

22y Pamela Parker

Arbitron Drops Internet Radio Ratings

Pioneering service didn't pay off. Read More

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Candidates' Web Campaigns Take Center Stage
Media

Candidates' Web Campaigns Take Center Stage

22y Janis Mara

Candidates' Web Campaigns Take Center Stage

Political candidates have learned to market themselves online. Read More...

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Keywords Revisited, Part 2: Free Research Tools
Paid Search

Keywords Revisited, Part 2: Free Research Tools

22y Kevin Lee

Keywords Revisited, Part 2: Free Research Tools

Tools to help build and expand your keyword list. Read More...

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Execs & Accounts for February 27, 2004
Media

Execs & Accounts for February 27, 2004

22y Zachary Rodgers

Execs & Accounts for February 27, 2004

Smithsonian taps Real Magnet; Mark Nathanson launches a business development consultancy for agencies. Read More...

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What Does Conversion Rate Really Measure?
Analytics

What Does Conversion Rate Really Measure?

22y Bryan Eisenberg

What Does Conversion Rate Really Measure?

Used properly, site analytics are the crystal ball of user behavior. Persuade them before they buy (or leave). Read More...

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Callers Hanging Up on Wireline Phones
Audience

Callers Hanging Up on Wireline Phones

22y Robyn Greenspan

Callers Hanging Up on Wireline Phones

Driven by pricing and convenience, a growing number of consumers are substituting wireless for wired as their primary phone service and residential lo...

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Spam: How to Be Part of the Solution
Marketing

Spam: How to Be Part of the Solution

22y Pamela Parker

Spam: How to Be Part of the Solution

Fixing e-mail requires plenty of participation. Do your part. Read More...

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24/7 Barely Beats Street, Raises Guidance
Media

24/7 Barely Beats Street, Raises Guidance

22y Janis Mara

24/7 Barely Beats Street, Raises Guidance

The marketing and technology firm outdid predictions and upped expectations. Read More...

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They Claim The Workings of The Web
Media

They Claim The Workings of The Web

22y Susan Kuchinskas

They Claim The Workings of The Web

Companies that claim to own bits and pieces of basic Web functionsare coming out of the woodwork -- and filing lawsuits. Read More...

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IndustryBrains Offers Paid Listings Ads Via RSS
Media

IndustryBrains Offers Paid Listings Ads Via RSS

22y Janis Mara

IndustryBrains Offers Paid Listings Ads Via RSS

The paid search company joins a growing list of online advertisers using the sizzling-hot RSS technology to deliver ads. Read More...

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